Marketing694

Specifika marketingu luxusních značek - Květa Olšanová

Tato publikace si klade za cíl představit klíčové výzvy a příležitosti pro řízení luxusních značek s ohledem na specifický charakter tohoto odvětví. V první části knihy jsou představeny vlastnosti jednotlivých skupin luxusních značek i vybraných nezávislých značek tohoto

Online marketing: Od webových stránek k sociálním sítím - Burešová Jitka - e-kniha

eBook: Získejte souhrnné informace k problematice moderní online marketingové komunikace. | | Ta je v současnosti stěžejním nástrojem komunikace většiny firem. Kniha představí nejen tyto hlavní a nejdůležitější instrumenty, tedy webové stránky a problematiku SEO, ale provede vás

Marketing Wisdom (Kompella Kartikeya)(Pevná vazba)

This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest

Marketing: An Introduction (Masterson Rosalind)(Paperback)

This easy to use resource opens windows to the world of marketing through cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage relating theory to practice. Recognizing the importance of ongoing technological and social developments

Understanding Marketing (Davies Mark)(Paperback / softback)

Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their

Marketing in the Digital Age (Kumar Dinesh)(Paperback)

A comprehensive and engaging textbook on use and application of digital tools in marketing in a rapidly changing world. This textbook describes how digital methods can enhance marketing experience by going beyond cliched metrics of likes and shares in marketing strategies. Marketing in the

Mastering Fashion Marketing (Jackson Tim)(Paperback)

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique

International Marketing: Strategy Development and Implementation (Solberg Carl Arthur)(Paperback)

Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties and norms. International Marketing offers a uniquely adaptable strategy framework for firms of all

The Fundamentals of Digital Fashion Marketing (Harris Clare)(Paperback)

The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital practice within the fashion industry. It is designed to inform and inspire today's graduates as the next generation of creative marketers. It identifies key digital marketing approaches and emerging

Experiential Marketing: A Practical Guide to Interactive Brand Experiences (Smilansky Shirra)(Paperback)

The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about

Jak obchodovat s američany - Lawrence B. Landman

Autor používá marketingovou strategii k identifikaci oblastí amerického práva, které má největší vliv na úspěch či neúspěch firmy. Pak tyto oblasti jasně a stručně vysvětluje. Kniha je určena především pro neamerické manažery a neobsahuje žádný žargon

Moderní marketingová komunikace - Jana Přikrylová, Hana Jahodová - e-kniha

eBook: Publikace uznávaných českých autorek se komplexně věnuje problematice marketingové komunikace, představuje model komunikačního mixu a jeho jednotlivé části, přehledně vysvětluje související témata a poukazuje na trendy v oblasti komunikace na počátku 21. století. Je

Internetový marketing - Viktor Janouch

Chcete přilákat nové kupující na e-shop či znát efektivitu svých marketingových akcí? Potřebujete rychle rozšířit povědomí o svých webových stránkách? Zkušený lektor a vyučující vám v tomto zbrusu novém, ze 70 % přepracovaném a rozšířeném vydání bestselleru

Internetový marketing - Viktor Janouch

Chcete přilákat nové kupující na e-shop či znát efektivitu svých marketingových akcí? Potřebujete rychle rozšířit povědomí o svých webových stránkách? Zkušený lektor a vyučující vám v tomto přepracovaném vydání bestselleru vysvětlí všechny metodické i technické

Základy marketingu a marketingové komunikace v sociálním podniku - Petra Koudelková

V současné době se v českém prostředí setkáváme s rostoucím významem sociálních podniků běžných na západních trzích. Tyto podniky se snaží působit tam, kde stát a sociální systém selhávají, a svojí speciální nabídkou pracovních míst dokážou nenásilnou inkluzí

Mezinárodní marketing - Hana Machková, Martin Machek - e-kniha

eBook: Již páté vydání uznávané publikace reaguje na dynamický vývoj v mezinárodním marketingu, zejména v oblasti digitálního marketingu. Publikace přináší kompletně aktualizovaná data a také nové příklady z praxe. Je určena odborné veřejnosti, manažerům firem, které

Tradiční a nové v marketingové komunikaci - Radim Bačuvčík - e-kniha

eBook: Kniha vychází v edici 'Protipóly marketingové komunikace', která se snaží mapovat různé protiklady, které vznikají ve světě marketingové komunikace. Na základě případových studií jsou sledovány tradiční a nové způsoby propagace nebo vývoj médií. Bližší

Základy úspěšného vybudování multi-level marketingové organizace - Failla Don

Jak začít budovat a správně řídit své vlastní podnikání v systému síťového marketingu

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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All (Godin Seth)(Paperback)

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: 'What's your story?' 'Will the people who need to hear this story believe it?' 'Is it true?' All marketers tell

Social Marketing (Eagle Lynne)(Paperback / softback)

Marketing Management and Strategy (Doyle Peter)(Paperback / softback)

A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications

Affiliate Marketing for Dummies (Sudol Ted)(Paperback)

Get Your Piece of the Hottest Business Online Today Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large & small like Amazon, Sears, Best Buy, Overstock, Lowe's, Priceline & others have programs so you can profit from the thousands of products they

Social Media Marketing (Tuten Tracy L.)(Paperback)

**Winner of the TAA 2017 Textbook Excellence Award** 'Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its

Marketing Research: Delivering Customer Insight (Wilson Alan)(Paperback)

This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to

International Marketing Data and Statistics (Euromonitor International)(Pevná vazba)

International Marketing Data and Statistics 2011 is one of Euromonitor's best-selling reference books. Now in its 35th edition the book has hard to find demographic, economic and marketing statistics for 160 non-European

Sensory Marketing: An Introduction (Hulten Bertil)(Paperback)

Authored by Bertil Hult n, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to

Network Marketing For Dummies (Ziglar Zig)(Paperback)

Network marketing has helped people all over the world achieve financial independence--and it can help you do the same. As a profession, network marketing invites all people, regardless of gender, experience, education, or financial status, to jump on board and build a satisfying and potentially

Sustainability Marketing: A Global Perspective (Belz Frank-Martin)(Paperback)

The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both

Marketing Graffiti: The Writing on the Wall (Saren Mike)(Paperback)

Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as 'consumers' in the marketing process.Most marketing textbooks tackle the subject as a business function -

Sustainable Marketing: How to Drive Profits with Purpose (Carvill Michelle)(Pevná vazba)

Sustainable Marketing is the essential guide to implementing, maintaining and scaling sustainability in any marketing initiative. Sustainable Marketing represents the new benchmark for modern marketing. It emphasizes the importance of sustainability in modern marketing, before providing a

Marketing Tourism and Hospitality: Concepts and Cases (George Richard)(Paperback)

This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a

Business Marketing Course 2e (Ford David)(Paperback)

The new edition of this widely used business marketing text has been completely revised and rewritten. The Business Marketing Course provides a comprehensive insight into business marketing in a compact and accessible format that provides the ideal foundation for courses on business or industrial

Social Media Marketing: A Strategic Approach (Barker Melissa)(Paperback)

Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals

Successful Social Media Marketing in a Week (Smith Nick)(Paperback)

Social Media Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you need to know in just seven short chapters. From making the right first impression and having a unified message and strategy, to knowing where your audience is, engaging them and

Marketing management - Philip Kotler, Kevin Lane Keller - e-kniha

eBook: Čtrnácté vydání nejuznávanější učebnice marketingového řízení, tzv. bible marketingu, přináší nejnovější poznatky marketingové teorie a praxe. Autoři reflektují dramatické změny v marketingovém prostředí, zejména ekonomické poklesy a recese, dále rostoucí

Takto sa robí marketing - Allan Dib

POZOR! Toto nie je kniha pre toho, kto sa bojí uspieť.Myslíte si, že dobrý marketing je výsadou obrovských korporácií? Omyl. Aj keď máte malú či stredne veľkú firmu, prípadne s podnikaním len začínate, potrebujete premyslený marketingový plán. Jeho tvorba sa často považuje

Výzvy marketingu v současné krizi - Jiří Boháček - e-kniha

eBook: Tato publikace je sestavená pracovníky katedry marketingu VŠEM v Praze a má ukázat, jak se marketing s pomocí inovativních přístupů v současné době vyrovnává s faktem vleklé krize světové ekonomiky. Je třetí odbornou publikací nové edice J@K a je určena podnikatele,

Teorie a praxe v marketingové komunikaci - Radim Bačuvčík - e-kniha

eBook: Šestý díl ediční řady Protipóly marketingové komunikace mapuje další z polarit ve světě marketingu a propagace - tentokrát jde o různé možnosti pohledů na vztah teorie a praxe

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Excerpts from Experts: Marketing - The best and brightest of the marketing world come together to impart their hard-won wisdom for a great cause(Paperback / softback)

The best and brightest of the marketing world come together to impart their hard-won wisdom for a great

Energetic marketing: Energetické princípy miliónového podnikania pre ženy

Kniha Energetic marketing: Energetické princípy miliónového podnikania pre ženy:HLBŠÍ, ENERGETICKÝ PRÍSTUP K PODNIKANIU OTVÁRA NEKONEČNÉ MOŽNOSTI | | Koľkokrát ste sa už spýtali samej seba: Prečo mi podnikanie nerastie tak rýchlo, ako by som chcela? | Lenka Lutonská, priekopníčka

Events as a Strategic Marketing Tool (Gerritsen Doroth)(Paperback)

Events have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value. Events as a Strategic Marketing Tool, second edition describes how events can be used as a strategic tool in marketing

Basic Marketing Research: Pearson New International Edition (Malhotra Naresh)(Paperback / softback)

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management

Review of Marketing Research (Malhotra Naresh K.)(Pevná vazba)

The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, RMR publishes longer chapters

Account-Based Marketing for Dummies (Vajre Sangram)(Paperback)

Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet

Marketing Strategy: Based on First Principles and Data Analytics (Palmatier Robert)(Paperback)

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to

Marketing: A Very Short Introduction (Le Meunier-Fitzhugh Kenneth)(Paperback)

Very Short Introductions: Brilliant, Sharp, Inspiring Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides customer and competitor information to the

Chief Marketing Officers at Work (Steimle Josh)(Paperback)

Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations--such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business

Dictionary of Marketing Communications (Govoni Norman A. P.)(Paperback)

The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Growing out of a database of terms

Public relations a marketingová komunikace v obchodu s vínem - Luboš Bárta

Kniha JUDr. Luboše Bárty, MBA, mezinárodně uznávaného vinařského experta, s názvem 'Public relations a marketingová komunikace v obchodu s vínem', je koncipována v duchu doby jako 'all-in-one'. Publikace si klade za cíl být přehlednou příručkou pro malé, střední i větší

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Marketing: An Introduction (Brennan Ross)(Paperback / softback)

Principles of Marketing (Armstrong Gary)(Paperback / softback)

Guerrilla Marketing: Counterinsurgency and Capitalism in Colombia (Fattal Alexander L.)(Pevná vazba)

Brand warfare is real. Guerrilla Marketing details the Colombian government's efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and

Digital Marketing for Dummies (Deiss Ryan)(Paperback)

Get digital with your brand today Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you'll discover how digital tools can expand your brand's reach and help you acquire new customers. Digital marketing is

Social Media for Fashion Marketing: Storytelling in a Digital World (Bendoni Wendy K.)(Paperback)

Social Media for Fashion Marketing enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry. It also crucially equips readers with the know-how to examine current industry trends

The Sage Handbook of Marketing Ethics (Eagle Lynne)(Pevná vazba)

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing's many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the

Sociální marketingové kampaně v Česku II. - Radim Bačuvčík, Lenka Harantová - e-kniha

eBook: Monografie „Sociální marketingové kampaně v Česku II. Bezpečnost a prevence zranění“ mapuje kampaně, které byly na toto téma vytvořeny a realizovány na území České republiky od roku 1990 až do současnosti. Na základě analýzy kampaní ukazuje různorodost komunikace

Sociální marketingové kampaně v Česku IV. - Radim Bačuvčík, Lenka Harantová - e-kniha

eBook: Monografie „Sociální marketingové kampaně v Česku IV. Ochrana životního prostředí“ mapuje kampaně, které byly na toto téma vytvořeny a realizovány na území České republiky od roku 1990 až do současnosti. Na základě analýzy kampaní ukazuje různorodost

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (Andrews J. Craig)(Paperback)

Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS,

Retail Marketing Management: The 5 Es of Retailing (Grewal Dhruv)(Paperback)

In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education -

Children's Food: Marketing and Innovation (Smith G.)(Pevná vazba)

The purpose of this book is to serve as essential reading for those innovating and marketing food products for children as well as those determined to better understand the children's marketplace in order to ensure that it is administered in a manner consistent with the long-term aspirations of

Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands (Neisser Drew)(Paperback)

Marketing has become ridiculously complicated, but yours doesn't have to be.With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as startups and

Organizing Marketing and Sales: Mastering Contemporary B2B Challenges (Andersson Per)(Paperback)

Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales

MARKETING FOR HOSPITALITY AND TOURISM (PHILIP KOTLER)(Paperback)

Marketing 2016 (Ferrell O. C. (Auburn University))(Paperback / softback)

Marketing Management - European Edition (Keller Kevin)(Pevná vazba)

Marketing Management, An Asian Perspective (Kotler Philip)(Paperback)

Global Marketing, Global Edition (Green Mark)(Paperback / softback)

Marketingový plán na pivním tácku - Magdalena Čevelová - e-kniha

eBook:,„Marketingový plán se musí vejít i na pivní tácek.“ K názvu nové e-knihy mě inspiroval tenhle citát sociologa Thomase Patalase. Marketingový plán malé firmy totiž není raketová věda. Může být velmi stručný a s dobrým návodem ho zvládne sestavit opravdu každý

Successful Seo and Search Marketing in a Week: Teach Yourself (Smith Nick)(Paperback)

SEO and Search Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you really need to know in just seven short chapters. From stripping away the mystique from SEO and SEM, to uncovering the meaning of jargon and acronyms such as pay-per-click

Inbound Marketing and SEO: Insights from the Moz Blog (Fishkin Rand)(Paperback)

Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place

Craft Beer Marketing & Distribution: Brace for Skumeggedon (Colburn Mark)(Paperback)

This unique book is written by a marketing executive who has 30 years in the US beverage alcohol business focusing on craft beer. The book covers marketing and distribution for any size craft beer brewer, spirits distiller, wine vinter or non alcoholic beverage producer. Real life case histories

Brain Surfing: The Top Marketing Strategy Minds in the World (Lefevre Heather)(Paperback)

Heather LeFevre set out on an expedition to apprentice herself with today's most brilliant marketing strategists, traveling from Beijing to Seattle. The twist? She lived with each of these mentors, in their homes, commuting to work with them each day, and uncovering their principles for building

Marketing Performance: How Marketers Drive Profitable Growth (Freundt Tjark)(Pevná vazba)

Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing - because they want their budget to make a difference for their

Kotler on Marketing: How to Create, Win, and Dominate Markets (Kotler Philip)(Paperback)

Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his

Digital Marketing in an AI World: Futureproofing Your PPC Agency (Vallaeys Frederick)(Paperback)

Artificial intelligence is radically altering the digital marketing landscape. But if you're a PPC professional, there's no need to panic; the sky isn't falling. Former Google AdWords evangelist Frederick Vallaeys understands what's coming next, and with his expert guidance you'll not only survive,

Introduction to Social Media Marketing: A Guide for Absolute Beginners (Kelsey Todd)(Paperback)

Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the

Qualitative Consumer and Marketing Research: The Asian Perspectives and Practices (Nuttavuthisit Krittinee)(Paperback)

First book to explain the Asian perspectives and practices of qualitative consumer and marketing researchAssists the readers plan and conduct qualitative consumer and marketing research in AsiaAppeals to both academics and practitioners interested in the growing Asian marketSupports development of

B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement (Taylor Heidi)(Paperback)

B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to become 'digital', B2B marketers have become

Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System (Kotler Philip)(Paperback)

A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care

Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online (Halligan Brian)(Paperback)

Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about

Sustainable Destination Branding and Marketing: Strategies for Tourism Development (Sharma Anukrati)(Pevná vazba)

Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable

Subscription Marketing: Strategies for Nurturing Customers in a World of Churn (Janzer Anne)(Pevná vazba)

The marketing playbook for the Subscription Economy, now in its 3rd editionSubscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?A successful subscription business is built on lasting relationships, not

Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands (Smith Kerry)(Pevná vazba)

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago

Social Media Marketing All-In-One for Dummies (Krasniak Michelle)(Paperback)

Get social with the bestselling social media marketing book No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online

Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers (Cundari Aldo)(Pevná vazba)

The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the

Run with Foxes: Make Better Marketing Decisions (Dervan Paul)(Paperback)

Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked - and what

Social Marketing - International Student Edition - Behavior Change for Social Good (Lee Nancy R.)(Paperback / softback)

Guiding the reader through designing and implementing memorable social marketing campaigns, this text presents a proven 10-step strategic marketing

Perennial Seller - The Art of Making and Marketing Work that Lasts (Holiday Ryan)(Paperback / softback)

Bestselling author and marketing strategist Ryan Holiday reveals how a classic work - a Perennial Seller - is made and

How to Build a Multi-Level Marketing Machine (Gage Randy)(Paperback)

Continuing to Broaden the Marketing Concept (Iacobucci Dawn)(Pevná vazba)

International Marketing and Export Management (Albaum Gerald)(Paperback / softback)

Marketing Communications - A European Perspective (De Pelsmacker Patrick)(Paperback / softback)

R for Marketing Research and Analytics (Chapman Chris)(Paperback)

Sports Marketing - International Student Edition (Fetchko Michael)(Paperback / softback)

Špinavé peníze - Marek Juda - e-kniha

Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry (Mitterfellner Olga)(Paperback)

Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together

Myths of Marketing: Banish the Misconceptions and Become a Great Marketer (Leboff Grant)(Paperback)

It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they? The world of marketing is abound with a

Customer Insight Strategies: How to Understand Your Audience and Create Remarkable Marketing (Bailey Christine)(Paperback)

In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. Customer Insight Strategies outlines the critical role of customer insight, and provides techniques and strategies that will help marketers identify trends, nurture leads and

Drucker on Marketing: Lessons from the World's Most Influential Business Thinker (Cohen William)(Pevná vazba)

THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER 'Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker's vast writings and weaving together Peter's thoughts on marketing. This has never been done before.' -- Philip Kotler, from the Foreword Considered the single

MARKETING FOR SMALL AND MEDIUM ENTERPRISES - Vladimír John - audiokniha

Audiokniha: Marketing of small and medium businesses provides 8 important tips for entrepreneurs who have decided to support their business by marketing activities and who want to do it efficiently. Experience shows that too many entrepreneurs waste a lot of money on activities that are supposed to

F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships (Frisch Randy)(Paperback)

F#ck Content Marketing isn't a book forcontent marketers.Instead, it's for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer

Fundamentals of Marketing (Baines Paul (Professor of Political Marketing and Associate Dean (Business & Civic Engagement) Professor of Political Marketing and Associate Dean (Business & Civic Engagement) University of Leicester School of Business))(Paperb

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Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business (Miller Donald)(Paperback)

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.Every day, your company is

Network Marketing Queen: Your Guide to Creating Massive Success by Owning Your Feminine Power (Pollinger Erin)(Paperback)

How would it feel to build a massively successful network marketing business from a place where you feel supported, energized, and connected to your feminine pleasure and power? If the business you've built has you feeling burned out, alone, and exhausted instead of successful and free, it can seem

Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition (Mon Lorri)(Paperback)

This updated new edition is a much- needed guide to marketing for libraries, archives, and museum professionals in the social media age. It is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing and deliberately managing a

Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement (Kihn Martin)(Pevná vazba)

Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer

How Cool Brands Stay Hot: Branding to Generations Y and Z (Van Den Bergh Joeri)(Paperback)

WINNER: Berry-AMA Book Award 2012 (1st edition)WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition) How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel

Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth (Calkins Tim)(Paperback)

Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf,

The New Chameleons: How to Connect with Consumers Who Defy Categorization (Solomon Michael R.)(Paperback)

WINNER: NYC Big Book Award 2021 - Marketing & PR Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than

Marketing for the Mental Health Professional: An Innovative Guide for Practitioners (Diana David P.)(Paperback)

Praise for Marketing for the Mental Health Professional: An Innovative Guide for Practitioners 'This book is packed with useful strategies that have worked for years and years in the business world. People who follow the advice here are going to go places.' --Dr. Thomas Phelan, Psychologist and

Brandsplaining: Why Marketing Is (Still) Sexist and How to Fix It (Cunningham Jane)(Paperback)

'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut________________----------------------- Brands profit by telling women who they are and how to be. Now they've discovered feminism and

Rents: How Marketing Causes Inequality (De Geest Gerrit)(Pevná vazba)

Essentials of Marketing Research, Global Edition (Malhotra Naresh)(Paperback / softback)

Retail Marketing Management - Principles and Practice (McGoldrick Peter)(Paperback / softback)

Framework for Marketing Management, Global Edition (Kotler Philip)(Paperback / softback)

Sustainable Marketing: Pearson New International Edition (Martin Diane)(Paperback / softback)