Marketing - nejlevnější703

Impossible: Rodney Mullen, Ryan Sheckler, and the Fantastic History of Skateboarding (Louison Cole)(Paperback)

Skateboarding: the background, technicality, culture, rebellion, marketing, conflict, and future of the global sport as seen through two of its most influential geniuses Since it all began half a century ago, skateboarding has come to mystify some and to mesmerize many, including its tens of

No B.S. Grassroots Marketing: The Ultimate No Holds Barred Take No Prisoner Guide to Growing Sales and Profits of Local Small Businesses (Kennedy Dan S.)(Paperback)

Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower you to take on big box companies and distant discounters using your best assetyour ability to bond directly with your consumers. Armed to go grassroots, you're given winning strategies to take your marketing

Relationship Marketing: Successful Strategies for the Age of the Customer (McKenna Regis)(Paperback)

From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate-and own-the market in the Age of the

The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns (Bly Robert W.)(Paperback)

The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust,

No B.S. Guide to Maximum Referrals and Customer Retention: The Ultimate No Holds Barred Plan to Securing New Customers and Maximum Profits (Kennedy Dan S.)(Paperback)

The referred customer is the best customer in terms of your marketing ROI!Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones you already have. Kennedy and Buck present a systematic approach to help

Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online (Halligan Brian)(Paperback)

Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about

Ultimate Guide to Link Building: How to Build Website Authority, Increase Traffic and Search Ranking with Backlinks (French Garrett)(Paperback)

Link. Rank. Profit.Web marketing pioneers Eric Ward and Garrett French explain the complicated world of link building and the art of backlinks in this second edition of their groundbreaking guide to the business of web links.The web has changed from a web of things to a web of people. And it's all

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing (Port Michael)(Paperback)

Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of 'busy' as the equivalent of 'successful'--but that's not always the case. The key lies in what you're busy doing. Success means

Music Marketing: Press, Promotion, Distribution, and Retail (King Mike)(Paperback)

(Berklee Press). Berklee expert speaks on how to market and distribute your songs and group. Sell more music Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This

Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History (Scott David Meerman)(Pevná vazba)

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live

The B2B Social Media Book (Bodnar)(Pevná vazba)

Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit (Pulizzi Joe)(Pevná vazba)

Killing your current marketing structure may be the only way to save it Two of the world's top marketing experts reveal the next level of breakthrough success--transforming your marketing strategy into a standalone profit center.What if everything we currently know about marketing is what is

Excerpts from Experts: Marketing - The best and brightest of the marketing world come together to impart their hard-won wisdom for a great cause(Paperback / softback)

The best and brightest of the marketing world come together to impart their hard-won wisdom for a great

Inbound Content: A Step-By-Step Guide to Doing Content Marketing the Inbound Way (Champion Justin)(Pevná vazba)

Develop and implement an effective content strategy tailored to your business's needs Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It's how we engage, how we inform,

No B.S. Trust Based Marketing: The Ultimate Guide to Creating Trust in an Understandibly Un-Trusting World (Zagula Matt)(Paperback)

Internationally recognized 'millionaire maker,' Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the 'trust no one' mantra invading every customer's mind today. They deliver an eye-opening look at the core of all

The Six Disciplines of Agile Marketing: Proven Practices for More Effective Marketing and Better Business Results (Ewel Jim)(Pevná vazba)

Transform your organization using Agile principles with this proven framework The Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this book provides a concise, approachable, and

Social Media Marketing for Dummies (Diamond Stephanie)(Paperback)

Make friends and sell things to people through social media Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale--often directly into the pockets of consumers. But in the proliferating, ever-changing

No B.S. Guide to Direct Response Social Media Marketing (Kennedy Dan S.)(Paperback)

Updated to fit today's social media landscape with IGTV, Facebook Lives, YouTube Premium, and more, this new edition applies Dan Kennedy's No-B.S. principles to Kim Walsh Phillips' social media expertise in a no-holds-barred guide that prompts readers to invest only in the efforts that drive

Online Marketing for Your Craft Business: How to Get Your Handmade Products Discovered, Shared and Sold on the Internet (Pullen Hilary)(Paperback)

A highly focused guide to using social media and blogging to measurably impact on the sales and brand awareness of your handmade products to actively grow a craft business.Social media and craft marketing expert Hilary Pullen will help you develop a 360 degree strategy for online networking,

Elephant Bucks: An Insider's Guide to Writing for TV Sitcoms (Bull Sheldon)(Paperback)

Publisher Marketing: A comprehensive guide to writing a highly commerical and saleable spec sitcom script and launching your career as a TV sitcom writer. Includes detailed inside information on how to choose the right series to spec, how to pick the right story, and detailed, step by step

Sustainable Marketing: How to Drive Profits with Purpose (Carvill Michelle)(Pevná vazba)

Sustainable Marketing is the essential guide to implementing, maintaining and scaling sustainability in any marketing initiative. Sustainable Marketing represents the new benchmark for modern marketing. It emphasizes the importance of sustainability in modern marketing, before providing a

Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experie (Wright Travis)(Pevná vazba)

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound

F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships (Frisch Randy)(Paperback)

F#ck Content Marketing isn't a book forcontent marketers.Instead, it's for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer

Free Marketing (Cockrum Jim)(Pevná vazba)

Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a

Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement (Kihn Martin)(Pevná vazba)

Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer

Network Marketing For Dummies (Ziglar Zig)(Paperback)

Network marketing has helped people all over the world achieve financial independence--and it can help you do the same. As a profession, network marketing invites all people, regardless of gender, experience, education, or financial status, to jump on board and build a satisfying and potentially

Storey's Guide to Raising Dairy Goats, 5th Edition: Breed Selection, Feeding, Fencing, Health Care, Dairying, Marketing (Belanger Jerry)(Paperback)

This best-selling handbook is packed with detailed information on housing, feeding, and fencing dairy goats. It's been the trusted resource on the topic for farmers and homesteaders since it was originally published in 1975, and the new edition -- completely updated and redesigned -- makes Storey's

Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing) (Slade-Brooking Catharine)(Paperback)

Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. This bestselling book is ideal for students, professionals and agencies working in the fields

New Marketing Playbook - How to grow in a changing world (Mehta Ritchie)(Paperback / softback)

'A must-have book for anyone interested in marketing to learn, step by step, how marketing is actually done.' Jaideep Prabhu, Professor of Marketing at the Cambridge Judge Business School, Cambridge University 'This book is a great read that will help you add value to your business, customers and

Lovecraft Mythos New & Classic Collection (Campbell Ramsey)(Pevná vazba)

Featuring new stories specially commissioned for the collection this offering of H.P. Lovecraft's shared universe is a thrilling immersion into the world of Old Ones and the Elder Gods, an ancient race of terrifying beings. In Lovecraft's vision we live in a deep, but fragile illusion, unable to

Data Driven Marketing for Dummies (Semmelroth David)(Paperback)

Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends,

Craft Beer Marketing & Distribution: Brace for Skumeggedon (Colburn Mark)(Paperback)

This unique book is written by a marketing executive who has 30 years in the US beverage alcohol business focusing on craft beer. The book covers marketing and distribution for any size craft beer brewer, spirits distiller, wine vinter or non alcoholic beverage producer. Real life case histories

How to Build a Multi-Level Marketing Machine (Gage Randy)(Paperback)

Hbr's 10 Must Reads on Strategic Marketing (with Featured Article Marketing Myopia, by Theodore Levitt) (Review Harvard Business)(Paperback)

Stop pushing products--and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important

Marketing Automation for Dummies (Sweezey Mathew)(Paperback)

Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling,

Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide--From Presentations and Promotions to Communicating and Closing (Morrison Terri)(Paperback)

How do you break the ice in the UAE? When do you present a contract in China? How close should you stand to a South Korean? Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do--and what to avoid--in any given sales or marketing situation,

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More (Marshall Perry)(Paperback)

Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals learn how to apply Pareto's 80/20 rule specifically to sales and marketing. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash

Strange Lands Short Stories: Thrilling Tales (Dryden Linda)(Pevná vazba)

- Marketing focus on combination of gift production and high content values, delivering a curated read to genre enthusiasts.- Spotlight on submission process for the new stories, promoted online through blogs and social media - Monthly newsletter to increase mailing list of genre special interest

Get Different: Marketing That Can't Be Ignored! (Michalowicz Mike)(Pevná vazba)

From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market. Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but

Inbound Marketing and SEO: Insights from the Moz Blog (Fishkin Rand)(Paperback)

Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place

No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich (Kennedy Dan S.)(Paperback)

Sell to the rich! Internationally recognized millionaire-maker Dan Kennedy invites readers to quickly learn to recognize, understand, and market to today's brand-conscious, affluent consumer. This elite, consumer market compromises 28% of the U.S. population and has become a key demographic for

A Chronology of Photography: A Cultural Timeline from Camera Obscura to Instagram (Lowe Paul)(Pevná vazba)

As a medium of documentation, social commentary, commercial marketing, artistic exploration, and self-expression over the last two centuries, photography has in many ways defined the way we view ourselves and the world around us. A Chronology of Photography traces the development of the medium from

Alchymie - Rory Sutherland

Na základě třicetileté práce v terénu v rámci největšího experimentu v lidském chování – nekonečně se rozvíjející soutěže konzumního kapitalismu – přichází Rory Sutherland se svou první knihou příznačného názvu Alchymie. Najdete v ní analýzu lidského chování,

Watertight Marketing: The proven process for seriously scalable sales (Thomas Bryony)(Paperback)

Are you wasting time on marketing? The sad truth is that most businesses are. But there is an answer, and it's in this book Even the smartest businesses can find themselves exhausted by yo-yo marketing and paralysed by the overwhelm of big ideas, big promises and the next big thing. Money and

Buyer Personas: How to Gain Insight Into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business (Revella Adele)(Pevná vazba)

Named one of Fortune Magazine's '5 Best Business Books' in 2015See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer

No B.S. Price Strategy: The Ultimate No Holds Barred Kick Butt Take No Prisoner Guide to Profits, Power, and Prosperity (Kennedy Dan S.)(Paperback)

What's the right price for your new product? Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price. Entrepreneurs are dared to re-examine their every belief about

If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity (Adams Rob)(Pevná vazba)

Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor

Focus: The Future of Your Company Depends on It (Ries Al)(Paperback)

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the

How to Create Your Own Jewelry Line: Design - Production - Finance - Marketing & More (Shapiro Emilie)(Pevná vazba)

To develop a successful jewelry line, designers have to be more than just creative artists--they have to understand the ins and outs of running a crafts business. Emilie Shapiro's detailed guide explores the many facets of creating a quality handmade collection that people will buy, including where

Affiliate Marketing for Dummies (Sudol Ted)(Paperback)

Get Your Piece of the Hottest Business Online Today Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large & small like Amazon, Sears, Best Buy, Overstock, Lowe's, Priceline & others have programs so you can profit from the thousands of products they

Strategický marketing - Dagmar Jakubíková, Petr Janeček - e-kniha

eBook:,Kniha přináší komplexní přehled nástrojů a technik strategického řízení a marketingu v reakci na současné globální výzvy a trendy vyvolané globalizací, pandemiemi, politicko-ekonomickou situací a dalšími příčinami. V novém vydání autoři věnují větší

Marketing 4.0: Moving from Traditional to Digital (Kartajaya Hermawan)(Pevná vazba)

Marketing has changed forever--this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing

The World's Best Buyer Persona System: The Buyer Persona Reimagined: It's Not Who They Are but HOW THEY THINK! (Andrews Stormie)(Pevná vazba)

This is a business and marketing book geared toward helping organizations develop a superior buyer persona (customer avatars). The problem with most buyer personas is that they focus on demographics. Unfortunately, demographic-based personas rarely help sales, messaging, customer service, or even

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters (Sugarman Joseph)(Paperback)

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the

The End of Marketing: Humanizing Your Brand in the Age of Social Media (Gil Carlos)(Paperback)

WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising categoryWINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship categoryWINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing categoryFINALIST: Business Book Awards 2020 -

The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World (Sheridan Marcus)(Paperback)

Video can help you close the deal in a virtual world and this book from award winning marketer and author Marcus Sheridan will show you how. With practical advice and step by step instructions, this is the ultimate guide to selling over video - no matter how much you hate watching yourself on the

Get Clients Now! (Tm): A 28-Day Marketing Program for Professionals, Consultants, and Coaches (Hayden C.)(Paperback)

Knowing where to spend your marketing dollars was a lot easier in the days when the choices were commercials, magazines, and billboards. But now life in twenty-first-century America has become one gigantic 24/7 commercial, with no limit to ways of getting your brand in front of your customers. But

Strategie B2B digitálního marketingu - Hall Simon

Kniha je komplexní průvodce aktuálním vývojem v oblasti B2B digitálního marketingu a neocenitelným zdrojem informací pro všechny profesionály. Poskytuje přehled nejnovějších principů a postupů, vysvětluje i ty nejpokročilejší koncepty a ukazuje, jak je uvést do praxe. Simon

Strategie digitálního marketingu - Kingsnorth Simon

Tato kniha je praktickým návodem pro každého marketéra, manažera či studenta marketingu, který potřebuje vybudovat racionální marketingovou strategii pro dosažení měřitelných a optimalizovaných výsledků. Obsahuje také případové studie, novinky z oblasti automatizace

Strategie sociálních médií - Atherton Julie

Praktický průvodce tvorbou marketingové strategie pro sociální média. Popisuje proces plánování kampaní, přípravy, realizace i měření jejich přínosů. Rozkrývá propojení sociálních médií s marketingovými nástroji a komunikačními kanály. Všichni zájemci v knize najdou

Permission Marketing: Turning Strangers Into Friends and Friends Into Customers (Godin Seth)(Pevná vazba)

The man Business Week calls the ultimate entrepreneur for the Information Age explains Permission Marketing--the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or

Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World (Allen Frederick)(Paperback)

A 'highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche' (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion

Strategický marketing - Strategie a trendy - Dagmar Jakubíková, Petr Janeček

Kniha přináší komplexní přehled nástrojů a technik strategického řízení a marketingu v reakci na současné globální výzvy a trendy vyvolané globalizací, pandemiemi, politicko-ekonomickou situací a dalšími příčinami. V novém vydání autoři věnují větší pozornost

Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative (Brinker Scott)(Pevná vazba)

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing

Purple Cow, New Edition: Transform Your Business by Being Remarkable (Godin Seth)(Pevná vazba)

The cult classic that revolutionized marketing by teaching businesses that you're either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached

Positioning: The Battle for Your Mind, 20th Anniversary Edition (Ries Al)(Pevná vazba)

'Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....'--David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981

Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money) (Pulizzi Joe)(Pevná vazba)

From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by

Gamification Marketing for Dummies (Chishti Zarrar)(Paperback)

Grow your customer base with games Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you'll learn to use this proven strategy to capture the attention of your target markets and boost your results

Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings (Fishburne Tom)(Paperback)

'Tom is the David Ogilvy of cartooning.' --Seth Godin, author of Purple CowFrom the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these quintessential moments in marketing is Marketoonist, a popular cartoon series from

The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success (Roetzer Paul)(Pevná vazba)

Account-Based Marketing for Dummies (Vajre Sangram)(Paperback)

Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet

AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales (Pradeep A. K.)(Pevná vazba)

Get on board the next massive marketing revolutionAI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)--twin technologies that stand poised to revolutionize the way we sell. The future is

Hrdinové digitální doby

Kniha rozhovorů se zakladateli, majiteli a řediteli českých a slovenských digitálních agentur, kteří se s odvahou pustili do velkého dobrodružství. V knize najdete příběhy nadšenců českého a slovenského online marketingu, kteří vybudovali vlastní úspěšný byznys v nové

Asian Mind Game (Chu Chin-Ning)(Pevná vazba)

This book, by East-West marketing consultant Chin-ning Chu, is must reading for any Westerner in business, government, or academia who negotiates in the Orient or wants to. It is the first to reveal to Westerners the deep secrets of the Asian psyche that influence Asian behavior in business,

Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing (Leach Will)(Paperback)

Your nonconscious mind will filter out more than 99 percent of marketing you 'see' today. Traditional marketing simply doesn't work in today's complex world. To reach today's customers and influence their purchases, marketers and market researchers need to understand and harness the power of

Inner Game pro manažery - W. Timothy Gallwey - audiokniha

Audiokniha: Úspěšný americký poradce se v audioknize zabývá uplatněním jedinečné metody zvyšování výkonnosti - Inner Game - v pracovním prostředí. Vychází ze své dlouholeté zkušenosti s aplikací metody ve sportu i ve firmách a pomáhá lidem překonat mentální

Myslete na velké cíle - Donald J. Trump, Zanker Bill - audiokniha

Audiokniha: Autoři v audioknize odhalují tajemství jak myslet ve velkém, jednat podle toho a dosáhnout jedinečného úspěchu. Donald J. Trump je ikona a dokonalý příklad amerického úspěchu. Bill Zanker založil firmu The Learning Annex s pěti tisíci dolary. Postupně z ní vytvořil

Čtyřhodinový pracovní týden - Timothy Ferriss - audiokniha

Audiokniha: Ať jste přepracovaný zaměstnanec, nebo podnikatel lapený v pasti své vlastní firmy, tato audiokniha vám ukáže cestu k veselejšímu životu. Systém 'otroč - šetři - odpočívej', kdy v mládí po celé dny dřete a vlastní život jakoby odkládáte na důchod, je již

Market Leader ESP Book - Marketing (O'Driscoll Nina)(Paperback / softback)

The Market Leader specialist titles extends the scope of the Market Leader series and allows teachers to focus on the reading skills and vocabulary development required for specific areas of

Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands (Smith Kerry)(Pevná vazba)

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago

The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd (Dib Allan)(Pevná vazba)

WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it

Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer (Shanks Jamie)(Pevná vazba)

A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every

Storynomics - Story Driven Marketing in the Post-Advertising World (McKee Robert)(Pevná vazba)

Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership

The Online Copywriter's Handbook: Everything You Need to Know to Write Electronic Copy That Sells (Bly Robert)(Paperback)

The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just

Myths of Marketing: Banish the Misconceptions and Become a Great Marketer (Leboff Grant)(Paperback)

It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they? The world of marketing is abound with a

Digital Marketing for Dummies (Deiss Ryan)(Paperback)

Get digital with your brand today Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you'll discover how digital tools can expand your brand's reach and help you acquire new customers. Digital marketing is

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (Page Rich)(Paperback)

A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with

The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right (Trout Jack)(Paperback)

Renowned marketing expert and best-selling author Jack Trout has a message for managers who are struggling to keep up with today's ever-changing business climate: 'Keep It Simple.' In this paperback edition of The Power of Simplicity, Trout advocates the importance of paying attention to the basics

Marketing 5.0: Technology for Humanity (Kotler Philip)(Pevná vazba)

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the 'Four P's of Marketing,' Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are

Storynomics: Story-Driven Marketing in the Post-Advertising World (McKee Robert)(Pevná vazba)

Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of

The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value (Barta Thomas)(Pevná vazba)

WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know (Jeffery Mark)(Pevná vazba)

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketingIn the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working

Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Succe (Doerr John E.)(Pevná vazba)

A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are

The Language of Global Marketing: Translate Your Domestic Strategies into International Sales and Profits (Pease Wendy MacKenzie)(Paperback)

A domestic strategy and only one language means lost revenue and missed opportunities. Your business could be exploding on a global level. If your business wants international growth across borders into global industries, pursuing buyers without considering their culture or by using a machine

Subscription Marketing: Strategies for Nurturing Customers in a World of Churn (Janzer Anne)(Pevná vazba)

The marketing playbook for the Subscription Economy, now in its 3rd editionSubscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?A successful subscription business is built on lasting relationships, not

The Organic Growth Playbook: Activate High-Yield Behaviors to Achieve Extraordinary Results - Every Time (Jaworski Bernard)(Paperback)

Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights. First, they demonstrate that in every purchase process there are

Big Five und Facebook (Strasser Karin)(Paperback)

In der heutigen Gesellschaft nehmen soziale Netzwerke in den Bereichen Medien, Marketing und Rekrutierung einen hohen Stellenwert ein. Die Thematik Facebook ist ein hoch aktuelles Thema und wird jeden Tag in den verschiedensten Medien diskutiert. Ein groes Thema, das immer wieder in Diskussion

Marketing Places (Kotler Philip)(Paperback)

Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of places -- cities, states, and nations -- are in crisis, and can no longer rely on national industrial

This Is Marketing: You Can't Be Seen Until You Learn to See (Godin Seth)(Pevná vazba)

Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures,

Humanizing B2B (Cash Paul)(Paperback)

There's a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of

Digital Marketing (Mathur Vibha)(Paperback / softback)

In today's ever changing environment, digital marketing has become the fastest means to advertise a business and create a brand value online. This book explains the digital marketing concept and tools to help students gain in-depth knowledge and develop critical thinking about the

Repositioning: Marketing in an Era of Competition, Change and Crisis (Rivkin Steve)(Pevná vazba)

The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind--a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are

Social Media Marketing: Facebook Marketing, Youtube Marketing, Instagram Marketing (Smith Mark)(Pevná vazba)

Create Amazing Business Opportunities And Reach More Followers Using the Power of The Social Media 3 Manuscripts in 1 Book - Facebook Marketing, Youtube Marketing, Instagram Marketing **Facebook Marketing** The book holds your hand and helps you traverse the landscape of Facebook by offering you

Rents: How Marketing Causes Inequality (De Geest Gerrit)(Pevná vazba)

The Thank You Economy (Vaynerchuk Gary)(Pevná vazba)

'Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book,

Ultimate Guide to Social Media Marketing (Butow Eric)(Paperback)

When it comes to drafting a book on social media that goes into detail on specific social platforms for business users, we run the very real risk of being out of date almost as soon as it hits the shelves. The technical aspects and features of each platform simply change too rapidly to be of

Obsessed: Building a Brand People Love from Day One (Heyward Emily)(Pevná vazba)

The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the

Mindset, Model and Marketing!: The Proven Strategies to Transform and Grow Your Real Estate Business (Ferry Tom)(Paperback)

Real estate is a tricky business. Some agents dominate the market, while others can barely keep their heads above water. There are secrets the top producers possess that every agent needs to know. This invaluable guidebook from #1 New York Times best-selling author Tom Ferry explores the systems

Stagestruck: Theater, Aids, and the Marketing of Gay America (Schulman Sarah)(Paperback)

In Stagestruck noted novelist and outspoken critic Sarah Schulman offers an account of her growing awareness of the startling similarities between her novel People in Trouble and the smash Broadway hit Rent. Written with a powerful and personal voice, Schulman's book is part gossipy narrative, part

Build a Brand in 30 Days - with Simon Middleton, The Brand Strategy Guru (Middleton Simon)(Paperback)

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work

Social Media Marketing All-In-One for Dummies (Krasniak Michelle)(Paperback)

Get social with the bestselling social media marketing book No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online

The Art of Client Service: The Classic Guide, Updated for Today's Marketers and Advertisers (Schafer Ian)(Pevná vazba)

A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming

20th Century Alcohol & Tobacco Ads. 40th Anniversary Edition - Steven Heller, Jim Heimann, Allison Silver

In this collection of 20th century alcohol and tobacco ads, we see how the marketing of these productsspanned from the elegant to the offbeat. Each era’s ads are captured with images that were once icons, from the Marlboro Man to Spuds MacKenzie. Explore advertising in a time when even doctors

Perfect Pitch: The Art of Selling Ideas and Winning New Business (Steel Jon)(Pevná vazba)

A professional 'pitching coach' for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples to prove his points

Marketing for the Mental Health Professional: An Innovative Guide for Practitioners (Diana David P.)(Paperback)

Praise for Marketing for the Mental Health Professional: An Innovative Guide for Practitioners 'This book is packed with useful strategies that have worked for years and years in the business world. People who follow the advice here are going to go places.' --Dr. Thomas Phelan, Psychologist and

The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization (Morgan Adam)(Pevná vazba)

Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger Brands are driven by a certain kind of person in

Don't 86 Your Restaurant Sales: A Turnkey Digital Marketing Program for Restaurants (Plapp Matt)(Paperback)

'Don't 86 Your Restaurant Sales' is a book tied to an online training course that will walk you step-by-step through building the most powerful marketing system you've ever had for your restaurant. With expert advice and real world examples on today's most cutting edge digital marketing tools to

Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Organization (Fryrear Andrea)(Paperback)

The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities. As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect

Marketing Mess to Brand Success: 30 Challenges to Transform Your Organization's Brand (and Your Own) (Brand Marketing) (Miller Scott Jeffrey)(Pevná vazba)

This Book Can Make You a Better Marketing Manager'Owning your mess and being vulnerable makes you an even stronger leader and Scott Miller shows you exactly how.' ―Dave Hollis, bestselling author of Get Out of Your Own WayIn this second book of Scott Miller's Mess to Success series, the

You Should Test That: Conversion Optimization for More Leads, Sales and Profit or the Art and Science of Optimized Marketing (Goward Chris)(Paperback)

Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element,