International Marketing: Strategy Development and Implementation (Solberg Carl Arthur)(Paperback)

International Marketing: Strategy Development and Implementation (Solberg Carl Arthur)(Paperback)

Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties and norms. International Marketing offers a uniquely adaptable strategy framework for firms of all

Marketing Management and Strategy (Doyle Peter)(Paperback / softback)

A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications

Marketing Strategy: Based on First Principles and Data Analytics (Palmatier Robert)(Paperback)

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to

Influencer Marketing Strategy: How to Create Successful Influencer Marketing (Glenister Gordon)(Paperback)

Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or

International Practice Development in Health and Social Care (Manley Kim)(Paperback)

International Practice Development in Health and Social Care International Practice Development in Health and Social CareThe second edition of International Practice Development in Health and Social Care remains the definitive resource for all those responsible for facilitating innovation and

Marketing Strategy and Competitive Positioning, 7th Edition (Hooley Graham)(Paperback / softback)

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy (McDonald Malcolm)(Paperback)

A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning provides a clear guide to marketing planning. Focussing on the practical application of marketing planning this book will guide readers through the production of a marketing plan that has

Innovation Management: Effective Strategy and Implementation (Goffin Keith)(Paperback)

Innovation Management provides a concise and practical approach to developing and implementing strategies. Covering the tools needed to develop and apply effective strategies to improve performance in both service and manufacturing companies, it is an excellent resource for students and managers

Linux Kernel Development (Love Robert)(Paperback)

Linux Kernel Development details the design and implementation of the Linux kernel, presenting the content in a manner that is beneficial to those writing and developing kernel code, as well as to programmers seeking to better understand the operating system and become more efficient and productive

Education and International Development: An Introduction (McCowan Tristan)(Paperback)

Education and International Development provides an introduction to the debates on education and international development, giving an overview of the history, influential theories, key concepts, areas of achievement and emerging trends in policy and practice. Written by leading academics from the

International Marketing and Export Management (Albaum Gerald)(Paperback / softback)

Usage-Based Dynamics in Second Language Development (Lowie Wander)(Paperback)

This book honours the contribution of Marjolijn Verspoor to the development and implementation of dynamic usage-based approaches in second language research and pedagogy. With chapters written by renowned experts in the field, the book addresses the dynamics of language, language learning and

Global Education Policy and International Development: New Agendas, Issues and Policies (Verger Antoni)(Paperback)

Exploring the interplay between globalization, education and international development, this comprehensive introduction surveys the impact of global education policies on local policy in developing countries. With chapters written by leading international scholars in the field, drawing on a full

B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement (Taylor Heidi)(Paperback)

B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to become 'digital', B2B marketers have become

Strategic Market Relationships: From Strategy to Implementation (Donaldson Bill)(Paperback)

The book develops the student's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that

Marketing Strategy (Ferrell O. C.)(Paperback)

Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein�s MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans

Reshaping Entrepreneurship Education With Strategy and Innovation (Ayandibu Ayansola Olatunji)(Paperback)

Discusses strategies to overcome performance barriers as well as implementation of effective entrepreneurial processes based on a wide range of global issues. The book features research on a range of topics, such as authentic leadership, business ethics, and social

25 Need-To-Know Strategy Tools - 25 Need-To-Know Strategy Tools (Evans Vaughan)(Paperback / softback)

Includes 10 handy do's and don'ts of strategy development - Need powerful decision-making tools at your fingertips? - Want to get the most out of strategic thinking models like Porter's Five Forces? - Only want what you need to know, rather than reams of theory? With the critical strategy tools

Community Development in Theory and Practice - An International Reader(Paperback / softback)

International Relations of East Asia: Structures, Institutions and International Order (Huang Xiaoming)(Paperback)

East Asia's rapidly changing role in international security, the global economy, development and global governance are expertly accounted for in this much-needed, state-of-the-art text. Xiaoming Huang offers an engaging and informed account of the key concepts, issues and actors working in this

Contact (Sagan Carl)(Paperback)

The Pulitzer Prize-winning author of Cosmos and renowned astronomer Carl Sagan's international bestseller about the discovery of an advanced civilization in the depths of space remains the 'greatest adventure of all time' (Associated Press). The future is here...in an adventure of cosmic dimension

International Security: A Very Short Introduction (Browning Christopher S.)(Paperback)

International security is never out of the headlines. War and peace, military strategy, the proliferation of nuclear weapons and revisionist states remain central to the discussion, but concerns such as climate change, migration, poverty, health, and international terrorism have complicated the

Development: A Very Short Introduction (Goldin Ian)(Paperback)

What do we mean by development? How can citizens, governments, and the international community foster development? The process by which nations escape poverty and achieve economic and social progress has been the subject of extensive examination for hundreds of years. The notion of development

Keto for Cancer: Ketogenic Metabolic Therapy as a Targeted Nutritional Strategy (Kalamian Miriam)(Paperback)

'Keto for Cancer brings clarity to this emerging science and makes implementation of this information straightforward and uncomplicated.'--David Perlmutter, New York Times bestselling author 'This book addresses every question or concern that cancer patients might have in using a ketogenic