Continuing to Broaden the Marketing Concept (Iacobucci Dawn)(Pevná vazba)

Continuing to Broaden the Marketing Concept (Iacobucci Dawn)(Pevná vazba)

H2h Marketing: The Genesis of Human-To-Human Marketing (Kotler Philip)(Pevná vazba)

In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It's not just technological advances that have made it necessary to revisit the way

Marketing 5.0: Technology for Humanity (Kotler Philip)(Pevná vazba)

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the 'Four P's of Marketing,' Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are

Dan Dare: Mission of the Earthmen (Hampson Frank)(Pevná vazba)

The continuing of one of science fiction's most enduring hero, Dan Dare. These are the continuing adventures of Dan Dare as he explores a region of unknown space and encounters the Zylans, a mysterious alien race a lifeform like nothing he's encountered

Social Media Marketing: Facebook Marketing, Youtube Marketing, Instagram Marketing (Smith Mark)(Pevná vazba)

Create Amazing Business Opportunities And Reach More Followers Using the Power of The Social Media 3 Manuscripts in 1 Book - Facebook Marketing, Youtube Marketing, Instagram Marketing **Facebook Marketing** The book holds your hand and helps you traverse the landscape of Facebook by offering you

The Essentials of Contemporary Marketing (Willan Mo)(Pevná vazba)

As the effectiveness of traditional marketing techniques continues to diminish, contemporary marketing increasingly becomes the most reliable method of expanding outreach and reflecting the needs of the modern consumer. When implemented, these contemporary strategies offer the greatest support for

Marketing Wisdom (Kompella Kartikeya)(Pevná vazba)

This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest

Power (Byrne Rhonda)(Pevná vazba)

Continuing the groundbreaking work of the phenomenal worldwide bestseller The Secret, Rhonda Byrne reveals the greatest force in the

Darkest Dawn - The Story of the Iolaire Tragedy (Macdonald Malcolm)(Pevná vazba)

Marketing in Healthcare-Related Industries (hc) (Hinson Robert E.)(Pevná vazba)

Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today's environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics on healthcare marketing have

Review of Marketing Research (Malhotra Naresh K.)(Pevná vazba)

The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, RMR publishes longer chapters

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know (Jeffery Mark)(Pevná vazba)

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketingIn the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working

Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale (Stahlberg Markus)(Pevná vazba)

Shopper Marketing explores the subject of focused marketing initiatives aimed at browsers and shoppers who are in-store and can be influenced in their final buying decisions. Now with a new foreword by Philip Kotler this second edition features 12 brand new articles that reflect the current changes

The Cyclist's Anthology (Slade Nicky)(Pevná vazba)

Following the success of The Walker s Anthology and The Railway Anthology, we re continuing this series and applying the same formula to the subject of cycling and journeys by bicycle. We draw on the writings of more than 50 literary figures and famous personalities on the subject of cycling and

Voyage of the Dawn Treader (Lewis C. S.)(Pevná vazba)

A beautiful hardback edition of The Voyage of the Dawn Treader, book five in the classic series, The Chronicles of Narnia. This edition is complete with cover and colour interior art by the original illustrator of Narnia, Pauline

The Sage Handbook of Marketing Ethics (Eagle Lynne)(Pevná vazba)

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing's many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the

Hiroshi Fujiwara: Fragment, #2 (Fuijwara Hiroshi)(Pevná vazba)

The continuing adventures of Hiroshi Fujiwara, 'godfather of streetwear.' Commanding the hothouse environment of Harajuku, the street fashion and culture district of Tokyo, Hiroshi Fujiwara is recognized the world over as a pioneer in streetwear, music, and art and is the ultimate arbiter of cool

Dawn Mellor - Michael Jackson and Other Men (Mellor Dawn)(Pevná vazba)

Commodore: The Amiga Years (Bagnall Brian)(Pevná vazba)

Continuing the story of Commodore where the previous book, Commodore: A Company on the Edge left off, this book takes a look at Commodore's most tumultuous years. How did the Amiga, a computer now widely regarded as having been five years ahead of its competition, fail to win in the marketplace?

Sustainable Marketing: How to Drive Profits with Purpose (Carvill Michelle)(Pevná vazba)

Sustainable Marketing is the essential guide to implementing, maintaining and scaling sustainability in any marketing initiative. Sustainable Marketing represents the new benchmark for modern marketing. It emphasizes the importance of sustainability in modern marketing, before providing a

Georg Bchner: Contemporary Perspectives (Gillett Robert)(Pevná vazba)

Georg Buchner: Contemporary Perspectives examines the continuing relevance of Buchner in the early twenty-first century in terms of politics, science, philosophy, aesthetics, cultural studies and performance studies. It situates Buchner's interdisciplinary work in relation to the philosophical,

Winter Tales (Casey Dawn)(Pevná vazba)

The Myofascial Release Manual (Manheim Carol)(Pevná vazba)

Continuing the tradition that started over 20 years ago and with a new focus on the current terminology regarding each technique, The Myofascial Release Manual is now available in a completely updated and comprehensive Fourth Edition. Carol J. Manheim has taken years of knowledge and expertise and

Divine Office Volume 1 (Collins UK)(Pevná vazba)

Continuing the tradition of centuries, The Divine Office is the Catholic liturgy for morning prayer, prayer during the day, and evening prayer, for every day of the year.Volume One of the Divine Office covers the period from Advent up to the start of Lent, and includes all the prayers, as well as