Experiential Marketing: A Practical Guide to Interactive Brand Experiences (Smilansky Shirra)(Paperback)

Experiential Marketing: A Practical Guide to Interactive Brand Experiences (Smilansky Shirra)(Paperback)

The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about

Experience Inquiry: 5 Powerful Strategies, 50 Practical Experiences (Mitchell Kimberly L.)(Paperback)

One part practical guide, one part interactive journal, this book provides the opportunity to do inquiry as you read about it. You'll learn what inquiry-based instruction looks like in practice through five key strategies, all of which can be immediately implemented in any learning environment

Fashion Promotion: Building a Brand Through Marketing and Communication (Moore Gwyneth)(Paperback)

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging

Marketing Management and Strategy (Doyle Peter)(Paperback / softback)

A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications

Open My Eyes, Lord: A Practical Guide to Angelic Visitations and Heavenly Experiences (Oates Gary)(Paperback)

Statistics for Marketing and Consumer Research (Mazzocchi Mario)(Paperback)

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each methods as well as showing how they are applied. Real data sets and detailed guidance on the use of appropriate software is included

Marketing Director's Handbook - Volumes 1 and 2 (Arnold Tim)(Mixed media product)

The Marketing Director's Handbook is the only practical guide to managing a marketing function at board level. This combined work includes the original practical guide (volume 1) and the new work on managing digital marketing (volume

The Experiential Learning Toolkit: Blending Practice with Concepts (Beard Colin)(Paperback)

The Experiential Learning Toolkit presents a very diverse range of practical exercises, which are based on the major theories of experiential learning. By being routed in the core principles of this method of learning, the activities create more engaging, effective and embedded learning.The author

Canoe Paddles: A Complete Guide to Making Your Own (Warren Graham)(Paperback)

This book combines practical woodworking technique with practical canoe use experience... [It] covers every single aspect of canoe paddle building. -- Sawdust and Shavings Despite the growing interest in making paddles and canoes, it can be difficult to find reliable information on that craft --

Designing User Experience: A Guide to Hci, UX and Interaction Design (Benyon David)(Paperback)

Designing User Experience presents a comprehensive introduction to the practical issue of creating interactive systems, services and products from a human-centred perspective. It develops the principles and methods of human-computer interaction (HCI) and Interaction Design (ID) to deal with the

Food Tourism: A Practical Marketing Guide (Stanley John)(Paperback)

The fastest growth in tourism is the culinary sector. Covering farmers markets, taste tours, agri-entertainment, glamping, restaurants, farm shops and more, food tourism has become both an important part of holidaying and a purpose in itself. With growth occurring in most developed countries and

Interactive Play Guide (Ogilvie Craig)(Paperback / softback)

Affiliate Marketing: Proven Step By Step Guide To Make Passive Income With Affiliate Marketing (Smith Mark)(Paperback)

Successful Digital Marketing in a Week (Smith Nick)(Paperback)

Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to 'paid' advertising, mobile marketing and creating the perfect website for

User Experience Design: A Practical Introduction (Allanwood Gavin)(Paperback)

Marketing Communications: Objectives, Strategy, Tactics (Rossiter John R.)(Paperback)

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan. The new SAGE Marketing

Outside-In Marketing: Using Big Data to Guide Your Content Marketing (Mathewson James)(Paperback)

Supercharge ROI by Rebuilding Content Marketing Around Your Customer Marketing has always been about my brand, my product, my company. That's 'inside-out' marketing. Today, customers hate it--and ignore it. What does work? Customized messages they already care about. Marketing that respects their

Influencer Marketing Strategy: How to Create Successful Influencer Marketing (Glenister Gordon)(Paperback)

Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or

Person-Centred Experiential Counselling for Depression (Murphy David)(Paperback)

This practical book focuses on humanistic counselling as an evidence-based psychological intervention and it is an essential read for trainees wishing to work in public health settings. Coverage includes: evidence-based practice and person-centered and experiential therapies the counselling for

Marketing Metrics (Bendle Neil)(Paperback)

Your Definitive, Up-to-Date Guide to Marketing Metrics--Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply

Alan Titchmarsh How to Garden: Growing Roses (Titchmarsh Alan)(Paperback)

From classic to brand-new varieties, Alan Titchmarsh presents the complete practical guide to roses The favorite flower of many gardeners, the rose never goes out of fashion. In this definitive guide, Alan Titchmarsh explains how to grow and care for roses in the garden. He covers all the essential

Digital Marketing Like a Pro: Prepare. Run. Optimize. (Willaerts Clo)(Paperback)

Digital Marketing Like a PRO is an easy to follow, step-by-step marketing guide that helps you maximise all digital

Acting Stanislavski: A Practical Guide to Stanislavski's Approach and Legacy (Gillett John)(Paperback)

Stanislavski was the first to outline a systematic approach for using our experience, imagination and observation to create truthful acting. 150 years after his birth, his approach is more widely embraced and taught throughout the world - but is still often rejected, misunderstood and misapplied

Yeast: The Practical Guide to Beer Fermentation (White Chris)(Paperback)

A resource for brewers of various experience levels. It covers yeast selection, storage and handling of yeast cultures, how to culture yeast and the art of rinsing/washing yeast cultures. It includes sections on how to set up a yeast lab, the basics of fermentation science and how it affects your