Marketing: An Introduction (Brennan Ross)(Paperback / softback)

Marketing: An Introduction (Brennan Ross)(Paperback / softback)

Essentials of Marketing (Blythe Jim)(Paperback / softback)

Essentials of Marketing, seventh edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical

Marketing Breakfast (Kitis George)(Paperback)

Marketing Breakfast is an introduction to marketing which analyses all the aspects a business person, start-up or anyone interested needs to know. The book analyses in a very simple way what marketing is and guides the reader how to create and implement a simple yet effective marketing strategy

Marketing: An Introduction (Masterson Rosalind)(Paperback)

This easy to use resource opens windows to the world of marketing through cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage relating theory to practice. Recognizing the importance of ongoing technological and social developments

Sensory Marketing: An Introduction (Hulten Bertil)(Paperback)

Authored by Bertil Hult n, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to

Bedlam - An Alexander Gregory Thriller (Ross LJ)(Paperback / softback)

Impostor - An Alexander Gregory Thriller (Ross LJ)(Paperback / softback)

Ross Kemp on Afghanistan (Kemp Ross)(Paperback / softback)

He has played an East End hardman, an SAS soldier and investigated vicious world gangs. Now Ross Kemp is taking on perhaps his hardest assignment of all - the Taliban. In order to prepare for this ordeal, Ross Kemp trains with the First Battalion Royal Anglians in England's subzero temperatures

Digital Photography an Introduction(Paperback / softback)

Marketing Research: An Applied Orientation, Global Edition (Malhotra Naresh)(Paperback / softback)

Break No Bones - (Temperance Brennan 9) (Reichs Kathy)(Paperback / softback)

Dr Temperance Brennan and her students are working on a site of prehistoric graves on an island near Charleston, South Carolina, when a decomposing body is uncovered in a shallow grave off a lonely beach. The bone is fresh and the remains are still topped by wisps of hair - it's a recent burial,

Contemporary Spain (Ross Christopher)(Paperback)

Contemporary Spain provides an accessible introduction to the politics, economy, institutions media and cinema of contemporary Spain. This fully revised fourth edition includes new material that makes this the most comprehensive, accurate and up-to-date account of the situation in Spain at this

Heimskringla - An Introduction (Whaley Diana)(Paperback / softback)

Principles of Services Marketing (Palmer Adrian)(Paperback / softback)

Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems and the experiential aspects of

Contemporary Linguistics - An Introduction (Katamba Francis)(Paperback / softback)

RYA - An Introduction to Navigation (Bartlett Tim)(Paperback / softback)

Subcultures: The Basics (Haenfler Ross)(Paperback)

Subcultures: The Basics is an accessible, engaging introduction to youth cultures in a global context. Blending theory and practice to examine a range of subcultural movements including hip hop in Japan, global graffiti writing crews, heavy metal in Europe and straight edge movements in the USA,

Public Relations & Marketing F (James Russell D.)(Paperback)

This text presents an introduction to public relations basics, from writing good press releases to evaluating PR services to working with internal public relations offices. It also includes a timely section to help you make the most of cutting-edge Web 2.0 tools like blogs, websites and podcasts to

Tunnel and the Light: Essential Insights on Living and Dying (Kubler-Ross Elisabeth)(Paperback)

An engaging introduction to the beliefs, work, and life of psychiatrist Elisabeth Kubler-Ross, who 'declared war on the denial of death in America' (New York Times) The Tunnel and the Light, drawn from Elisabeth Kubler-Ross's lectures on living and dying, offers an insightful introduction to her

ISE Film Art: An Introduction (Bordwell David)(Paperback / softback)

Microbiology: An Introduction, Global Edition (Tortora Gerard)(Paperback / softback)

Historical Linguistics - An Introduction (Campbell Lyle)(Paperback / softback)

Lyle Campbell presents an accessible, hands-on introduction to historical linguistics - one that does not just talk about the topics, but through practical exercises and examples shows you how to apply the procedures, how to think about the issues and, in general, how to do what historical

European Literary History - An Introduction(Paperback / softback)

This clear and engaging book offers readers an introduction to European Literary History from antiquity through to the present day. Each chapter discusses a short extract from a literary text, whilst including a close reading and a longer essay examining other key texts of the period and their

Political Science: An Introduction, Global Edition (Roskin Michael)(Paperback / softback)