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Artificial intelligence is radically altering the digital marketing landscape. But if you're a PPC professional, there's no need to panic; the sky isn't falling. Former Google AdWords evangelist Frederick Vallaeys understands what's coming next, and with his expert guidance you'll not only survive, but you'll also thrive in tomorrow's AI world.In this invaluable volume, you'll learn: - What AI and other digital marketing technology can and cannot do- How agency owners can reposition their business in the current environment- New skillsets to develop or look for in potential new hires- Four essential roles digital marketing professionals will continue to play in the future- And moreData isn't everything. Human intuition and creativity will always be essential components of successful marketing. So relax Read Digital Marketing in an Artificial Intelligence World, and in no time at all
Artificial intelligence is radically altering the digital marketing landscape. But if you're a PPC professional, there's no need to panic; the sky isn't falling. Former Google AdWords evangelist Frederick Vallaeys understands what's coming next, and with his expert guidance you'll not only survive,
Social Media for Fashion Marketing enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry. It also crucially equips readers with the know-how to examine current industry trends
An authority on creativity introduces us to AI-powered computers that are creating art, literature, and music that may well surpass the creations of humans.Today's computers are composing music that sounds 'more Bach than Bach,' turning photographs into paintings in the style of Van Gogh's Starry
In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven
Heather LeFevre set out on an expedition to apprentice herself with today's most brilliant marketing strategists, traveling from Beijing to Seattle. The twist? She lived with each of these mentors, in their homes, commuting to work with them each day, and uncovering their principles for building
Nowadays, just having a website or an app is not enough. Potential customers aren't going to stumble across you by accident - you need to employ digital marketing tools and techniques to help them find you and keep you front of mind, and have them coming back again and again. Marketing your
Jed Walker is about to learn that in the murky world of espionage, the rules of war don't apply. An action thriller where the line between the good guys and the bad can be hard to
The world has entered an unprecedented period of uncertainty and political instability. Faced with the challenge of knowing and acting within such a world, the spread of computers and connectivity, and the arrival of new digital sense-making tools are widely celebrated as helpful. But is this
There's never been a shortage of advice on managing your money, clearing debt, being canny with your cash and getting the best deals. But it can be hard work, and everyone seems to be saying something different. What if you could easily cut through all the rhetoric and noise and everything could be
Does your life feel cluttered? Maybe an overcrowded calendar isn't your only problem! In this updated classic, learn how our technology-focused generation can deal with stress and find balance in life by submitting to God in five areas: motivation, priorities, intellect, spiritual growth, and
Go undercover in Michael Burgan's World War II Spies: An Interactive History Adventure. You're living as a spy during the height of World War II. Advances in technology have provided new methods to keep secrets, steal information, and destroy enemy plans. Will you: Become a resistance fighter in
Learn how to paint on your iPad like the professionals in Beginner's Guide to Procreate, a comprehensive introduction to this industry-standard software. Accessible and versatile, Procreate is an ideal tool for anyone wanting to give digital painting a go. Step-by-step tutorials, quick tips, and
An essential guide for budding creative content makers to getting on in the new world of digital media. Explores the various opportunities available in the form of Media labs, film festivals and skills training and gives advice on where they are, what they offer and how to apply.Includes history
Discover the transformational work of student Olivia Van Ledtje, who exemplifies responsible online activism, inspiring both kids and adults in the global community. Kids are naturally curious about the world around them. They seek ways to understand and interact with their environment, often using
100+ Bindings Structures and Forms! In the digital world, books may seem like an endangered species, but bookmaking is more popular than ever. Thanks to the 100 ideas in this volume, the craft is now available to everyone. In as little as an afternoon, beginners will be on their way to folding,
Technology is developing rapidly. It is an essential part of how we live our daily lives--in a mental and physical sense, and in professional and personal environments. Cybercognition explores the ideas of technology addiction, brain training, and much more. This text provides readers with a guide
How to build an authoritative and authentic personal brand that will change your
In an uncertain world, it's easy to mentally inhabit a space that is both comfortable and familiar. Yet what if we've become stuck in our ways? Or stopped having an opinion that was truly our own? Do Agile is about resetting our minds and moving forward. Tim Drake shows us that to work effectively
Low on Love?Finding it hard to love? Someone in your world is hard to forgive? Is patience an endangered species? Kindness a forgotten virtue? If so, you may have forgotten a step -- an essential first step. Living loved.God loves you. Personally. Powerfully. Passionately. Others have promised and
Do your personal and professional achievements fail to bring lasting satisfaction? Do you find that material and social progress seem only to create more problems than they solve? The Happiness Problem shows that this paradoxical state of affairs is the inevitable result of human psychology. No
Find your purpose at work.In an ideal world, our work lives would be completely fulfilling and intrinsically motivating.But what if you're stuck in a job and your heart isn't in it anymore? Or what if your company's mission seems unrelated to the work you do day in and day out? This book showcases
What do you do when you wake up in your mid-forties and realize you've been living a lie your whole life? Do you tell? Or do you keep it to yourself? Laura James found out that she was autistic as an adult, after she had forged a career for herself, married twice and raised four children. This book
The bestselling paranormal action adventure manga series Bleach continues in novel form as an all-new threat arises The Quincies' Thousand Year Blood War is over, but the embers of turmoil still smolder in the Soul Society. Tokinada Tsunayashiro, elevated to head of his clan after a slew of
Best Book of 2021 --Esquire?Featured on Good Morning America'A meticulous cartography of how outer forces shape young people's inner lives.' --Esquire, Best Books of 2021 In conversation with young adults and experts alike, journalist Rainesford Stauffer explores how the incessant pursuit of a