Marketing in the Digital Age (Kumar Dinesh)(Paperback)

Marketing in the Digital Age (Kumar Dinesh)(Paperback)

A comprehensive and engaging textbook on use and application of digital tools in marketing in a rapidly changing world. This textbook describes how digital methods can enhance marketing experience by going beyond cliched metrics of likes and shares in marketing strategies. Marketing in the

Marketing Director's Handbook Volume 2 - Managing Digital Marketing (Arnold Tim)(Paperback / softback)

The Marketing Director's Handbook Volume 2 brings you up-to-date on the digital age and uniquely sets out how to manage specific digital marketing marketing activities and boost marketing

Successful Digital Marketing in a Week (Smith Nick)(Paperback)

Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to 'paid' advertising, mobile marketing and creating the perfect website for

Branded Interactions: Marketing Through Design in the Digital Age (Spies Marco)(Pevná vazba)

An essential book for anyone involved or interested in the process of digital brand building and digital communication design Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are now only part of interactive brand identity

Digital Marketing (Mathur Vibha)(Paperback / softback)

In today's ever changing environment, digital marketing has become the fastest means to advertise a business and create a brand value online. This book explains the digital marketing concept and tools to help students gain in-depth knowledge and develop critical thinking about the

Global Marketing Research (Kumar V.)(Paperback)

Global Marketing Research is a comprehensive text that tracks the dynamic world of global marketing and undertakes a systematic approach in discussing the steps involved in the process of conducting marketing research. This text has been developed by the author from over two decades of experience

Fashion Film: Art and Advertising in the Digital Age (Rees-Roberts Nick)(Paperback)

The moving image has become a key marketing tool for luxury fashion, central in enabling brands to shape their visual codes and extend their brand awareness. Fashion Film is the first detailed study of the shifting shape of fashion imagery in the digital age, investigating the role of the moving

Understanding Research in the Digital Age (Quinton Sarah)(Paperback)

Museum Diplomacy in the Digital Age (Grincheva Natalia)(Paperback)

Museum Diplomacy in the Digital Age explores online museums as sites of contemporary cultural diplomacy. Building on scholarship that highlights how museums can constitute and regulate citizens, construct national communities, and project messages across borders, the book explores the political

The Fundamentals of Digital Fashion Marketing (Harris Clare)(Paperback)

The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital practice within the fashion industry. It is designed to inform and inspire today's graduates as the next generation of creative marketers. It identifies key digital marketing approaches and emerging

Digital Marketing in an AI World: Futureproofing Your PPC Agency (Vallaeys Frederick)(Paperback)

Artificial intelligence is radically altering the digital marketing landscape. But if you're a PPC professional, there's no need to panic; the sky isn't falling. Former Google AdWords evangelist Frederick Vallaeys understands what's coming next, and with his expert guidance you'll not only survive,

Trusting the News in a Digital Age: Toward a New News Literacy (Dvorkin Jeffrey)(Paperback)

TRUSTING THE NEWS in a Digital Age How to use critical thinking to discern real news from fake newsTrusting the News in a Digital Age provides an ethical framework and the much-needed tools for assessing information produced in our digital age. With the tsunami of information on social media and

Digital Marketing for Dummies (Deiss Ryan)(Paperback)

Get digital with your brand today Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you'll discover how digital tools can expand your brand's reach and help you acquire new customers. Digital marketing is

How to Win Friends and Influence People in the Digital Age (Carnegie Dale)(Paperback)

An adaptation of Dale Carnegie's timeless prescriptions for the digital age. Dale Carnegie's time-tested advice has carried millions upon millions of readers for more than seventy-five years up the ladder of success in their business and personal lives. Now the first and best book of its kind has

Distracted Doctoring: Returning to Patient-Centered Care in the Digital Age (Papadakos Peter J.)(Paperback)

How to Thrive in the Digital Age (Chatfield Tom)(Paperback / softback)

Discover how to live well with

Cinema in the Digital Age (Rombes Nicholas)(Paperback)

Have digital technologies transformed cinema into a new art, or do they simply replicate and mimic analogue, film-based cinema? Newly revised and expanded to take the latest developments into account, Cinema in the Digital Age examines the fate of cinema in the wake of the digital revolution

Industrial Development Report 2020: Industrializing in the Digital Age (United Nations)(Paperback)

The emergence and diffusion of advanced digital production (ADP) technologies clustered around the fourth industrial revolution (4IR) is radically altering the nature of manufacturing production, increasingly blurring the boundaries between physical and digital production systems. The significant

Technology and the Historian: Transformations in the Digital Age (Crymble Adam)(Paperback)

Charting the evolution of practicing digital history Historians have seen their field transformed by the digital age. Research agendas, teaching and learning, scholarly communication, the nature of the archive--all have undergone a sea change that in and of itself constitutes a fascinating

Marketing for Tourism, Hospitality & Events: A Global & Digital Approach (Hudson Simon)(Paperback)

Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad

Kumar & Clark's Cases in Clinical Medicine (Kumar Parveen)(Paperback / softback)

The latest addition to the Kumar & Clark family, this thoroughly updated new edition covers more than 200 cases presenting with acute symptoms in the hospital, everything from shingles and breathlessness to chest pain, acute coronary syndromes, poisoning, renal failure and stroke. The authors give

Digital Marketing Like a Pro: Prepare. Run. Optimize. (Willaerts Clo)(Paperback)

Digital Marketing Like a PRO is an easy to follow, step-by-step marketing guide that helps you maximise all digital

Hamlet's Blackberry: Building a Good Life in the Digital Age (Powers William)(Paperback)

'A brilliant and thoughtful handbook for the Internet age.' --Bob Woodward 'Incisive ... Refreshing ... Compelling.' --Publishers Weekly A crisp, passionately argued answer to the question that everyone who's grown dependent on digital devices is asking: Where's the rest of my life? Hamlet's

Digital Divisions: How Schools Create Inequality in the Tech Era (Rafalow Matthew H.)(Paperback)

In the digital age, schools are a central part of a nationwide effort to make access to technology more equitable, so that all young people, regardless of identity or background, have the opportunity to engage with the technologies that are essential to modern life. Most students, however, come to