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This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique
Fashion is all about image. Consequently, fashion marketing communications - encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. - have become increasingly
The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities. As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect
'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to
The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital practice within the fashion industry. It is designed to inform and inspire today's graduates as the next generation of creative marketers. It identifies key digital marketing approaches and emerging
Social Media Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you need to know in just seven short chapters. From making the right first impression and having a unified message and strategy, to knowing where your audience is, engaging them and
In Mastering Market Analytics, Robert Kozielski presents various measurement systems and marketing metrics, along with common mistakes made by organizations and managers in the process of measuring business activities, and illustrates how to avoid these mistakes. The new turbulent business
A solid, hard-hitting, and uncompromising journalistic look at the fashion industry.The time when 'fashion' was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into
Social Media for Fashion Marketing enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry. It also crucially equips readers with the know-how to examine current industry trends
Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales
SEO and Search Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you really need to know in just seven short chapters. From stripping away the mystique from SEO and SEM, to uncovering the meaning of jargon and acronyms such as pay-per-click
Fashion is a very popular subject among young people. Any course with fashion as a prefix attracts lots of students. Despite this, many prospective students and people have little idea what jobs in the fashion industry entail. Fashion Styling is one of the least well researched areas in fashion
NEW YORK TIMES BESTSELLERFor the first time, Curtis '50 Cent' Jackson opens up about his amazing comeback--from tragic personal loss to thriving businessman and cable's highest-paid executive--in this unique self-help guide, his first since his blockbuster New York Times bestseller The 50th Law.In
Achieve Linux system administration mastery with time-tested and proven techniques In Mastering Linux System Administration, Linux experts and system administrators Christine Bresnahan and Richard Blum deliver a comprehensive roadmap to go from Linux beginner to expert Linux system administrator
a punchy, stripped-down version of what marketing is all about. The Times Higher Education Supplement If you have a product you re looking to market, or you re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the
The Marketing Director's Handbook Volume 2 brings you up-to-date on the digital age and uniquely sets out how to manage specific digital marketing marketing activities and boost marketing
Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging
From #1 New York Times bestselling author Lisa Jackson comes the repackaged and reissued Absolute Fear, a pulse-pounding novel of madness, deceit, and twisted revenge featuring New Orleans detectives Rick Bentz and Ruben Montoya, that will take readers into the heart of fear A serial killer is
#1 New York Times bestselling author Lisa Jackson draws readers into a tension-filled story of suspense, as a woman's secret past returns with a vengeance . . . Kate Summers' teenage son, Jon, has been having nightmares. Someone is chasing him, the footsteps drawing relentlessly nearer. Jon can't
Deborah Solomon's biography sets Jackson Pollock in his time and portrays him as a shy, often withdrawn person, full of insecurities and self-doubts, and frequently unable to express himself about his art or its meaning. Solomon interviewed two hundred people who knew Pollock and his work and she
From #1 New York Times bestselling author Lisa Jackson comes the chilling, riveting novel that first introduced Detectives Selena Alvarez and Regan Pescoli, hunting for a serial killer who is both savior and executioner... In the lonely woods around Grizzly Falls, Montana, the first body is
In this twisted, page-turning novel from #1 New York Times bestselling author Lisa Jackson, a woman searching for her missing twin discovers the darker side of her family's history . . . Sisters share a bond--twins especially. For Maggie McCrae and Mary Theresa, that link once allowed them to
A much-loved early classic from #1 New York Times bestselling author Lisa Jackson, this heartwarming holiday tale is set in small-town Oregon, where a little girl's letter to Santa ends up bringing the gift of romance to a widowed mom and a single dad. Christmas wishes do come true... Dear
Safeguard success in the times tables tests by mastering the 1-12 times tables with an easy-to-use, write-in book, perfect for Years 2-6Develop the times table confidence key for future achievements in maths with a full-colour book to help prepare your pupils for the Multiplication Tables Check in