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The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer:
'What's your story?' 'Will the people who need to hear this story believe it?' 'Is it true?' All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $225 sneakers make our feet feel better--and look cooler--than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don't talk about features or even benefits. Instead, they tell a story--a story we want toThe indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: 'What's your story?' 'Will the people who need to hear this story believe it?' 'Is it true?' All marketers tell
From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.Creative work doesn't come with a guarantee. But there is a pattern to who succeeds
Why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? This book answers this
THE FINANCIAL TIMES BOOK OF THE MONTH Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases
A candid explanation of how the labor market really works and is central to everything--and why it is not as healthy as we think Relying on unemployment numbers is a dangerous way to gauge how the labor market is doing. Because of a false sense of optimism prior to the COVID-19 shock, the working
'Tom is the David Ogilvy of cartooning.' --Seth Godin, author of Purple CowFrom the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these quintessential moments in marketing is Marketoonist, a popular cartoon series from
Concentrated, accessible and life-changing, Power, for All is the definitive guide to understanding and navigating power in our relationships, organisations and
Did you know that less than 1% of all leads become customers? It is a shocking stat, but there is a way to stop the waste and flip this around. In this highly anticipated book, they reveal the secrets behind their signature TEAM - Target, Engage, Activate, and Measure - framework to transform your
Bestselling author and marketing strategist Ryan Holiday reveals how a classic work - a Perennial Seller - is made and
The Holy Grail for marketers is figuring out how to make something go viral, and for those brands who have figured it out, the recipe remains a closely guarded secret. But Dr Brent Coker has been researching the techniques and science behind the world's most viral ideas for over a decade, and
How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention of your audience? And how do you ensure that everyone tells the same story on all those channels? Carlijn Postma takes you to the place where content is the product and
All of Chris Hart's how-to-draw titles are best-sellers. And the best-sellers among all of his best-sellers are the ones about animals. How to Draw Cartoon Animals, just one example, appears regularly on the BookScan Top 50 Art Books list, with more than 190,000 copies sold. Now The Cartoonist's
NEW PAPERBACK EDITION WITH ADDITIONAL INTRODUCTION AND END NOTE FROM THE AUTHOR Why, years after the banking crisis, is the global economy still mired in recession and burdened by enormous debts? Why have the tried-and-tested economic policies of the past failed us this time? In Life After Growth,
The classic, New York Times-bestselling book on the psychology of racism that shows us how to talk about race in America. Walk into any racially mixed high school and you will see Black, White, and Latino youth clustered in their own groups. Is this self-segregation a problem to address or a
Third in the modern-classic and bestselling bookwandering series that celebrates all that is best in life: books, adventure, friendship - and
MAGNETIC MARKETING (R) is a radical, dramatically different sea-change in the way new customers, clients, patients or prospects are attracted and in the way products, services, businesses and practices are advertised. It is a 'change movement' that has established itself in over 136 different
What is a muscle? How do they work? Why are they so important? Find out the answers to all of these questions in this information book, filled with detailed illustrations and
Most of us assume that public schools in America are unequal--that the quality of the education varies with the location of the school and that as a result, children learn more in the schools that serve mostly rich, white kids than in the schools serving mostly poor, black kids. But it turns out
Get expert advice on marketing, selling online, accounting, and more--all tailored to the current economic climate--in this new, updated edition of the go-to resource for hopeful entrepreneurs.America's #1 small business expert is back with a brand-new, updated, and expanded edition of her
Foreword by Philippa Perry'Based on groundbreaking research that has the power to change the lives of countless children - and the adults who love them.' - Susan Cain, New York Times bestselling author of Quiet'A necessary and important book.' - Philippa Perry, Sunday Times bestselling author of
The decline of the West is something that has long been prophesied. Symptoms of decline are all around us today: slowing growth, crushing debts, ageing populations. But what exactly is amiss with Western civilization? The author argues that the institutions that were once the four pillars of
The founder of Scott's Cheap Flights explains why we're searching for airfare all wrong, shares the strategies that have saved his two million newsletter subscribers a collective $500 million on airfare, and presents a bold new approach for how to see the world while never overpaying for flights
'To see clearly is poetry, prophecy, religion, all in one' - how the works of John Ruskin can teach us how to see our own world more
High Challenge, Low Threat is Mary Myatt's smart and thoughtful exploration of all the things that wise leaders do. Informed through thousands of conversations over a 20-year period in education, Mary shows the lessons that school management teams can learn from leaders in a wide range of other