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The best and brightest of the marketing world come together to impart their hard-won wisdom for a great
The best and brightest of the marketing world come together to impart their hard-won wisdom for a great
From the prizewinning author of The Great Fire comes 'an authentic work of art . . . A cause for delight and gratitude . . . Beautiful, absorbing, satisfying' Chicago
It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they? The world of marketing is abound with a
A practical guide full of wisdom and insights to help parents do the best they can for their
The refreshingly new and honest book for marketers who want to uncover the truth about the world of digital advertising. Written by the owners of YouTube specialist media buyer and targeting consultancy s.media, this new book unveils everything anyone ever needs to know about online marketing and
Donald Trump has gathered in one book the best advice on real estate from the brightest and most experienced people... 'Don't try to take the last penny off the table; make sure that the people who buy from you also make money. If not, they won't buy from you again.' -Michael Shvo, Founder of the
Secrets, lessons and insights from the frontline of world-class branding and marketing. This book exposes the marketing secrets and lessons learnt from one of the world's most exciting global brands-Coca Cola-and how you can apply them to your own brand. It explores the core beliefs and principles
MYTHAGO WOOD won the WORLD FANTASY AWARD FOR BEST NOVEL and is regarded as one of the finest fantasy novels of the 20th
New York Times bestseller Author of The Heart and the Fist 'Eric Greitens provides a brilliant and brave course of action to help navigate life's roughest waters.' --Admiral Mike Mullen, seventeenth chairman of the Joint Chiefs of Staff In 2012, Eric Greitens unexpectedly heard from a former
From one of Australia's youngest and brightest literary talents comes a shining constellation of stunning short
A 'highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche' (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion
In this ground-breaking book author Morten Munster presents a set of rules that individuals and companies can follow to bring about necessary
From one of the most important chroniclers of our time, come two extended excerpts from her never-before-seen notebooks - writings that offer an illuminating glimpse into the mind and process of a legendary
The internet is shrinking the world; local brick and mortar businesses are finding more competition than ever before, primarily from 'out of towners' who conduct their business online. Consumers are thrilled with this change, empowered with information; no longer requiring a salesperson to start
From bestselling author Michael Fullan, wisdom for thriving in today's complex environment Successful organizations adjust quickly and intelligently to shifts in consumer tastes, political climate, and economic opportunity. How do they do it? The Six Secrets of Change explores essential lessons for
Best-selling authors and fermentation experts Christopher and Kirsten Shockey enter the realm of fermented beverages with this comprehensive guide to making hard cider that features techniques for achieving a wide range of styles and
From the bestselling author of Rubicon and Persian Fire comes this thrilling panoramic account of the rise of
The Holy Grail for marketers is figuring out how to make something go viral, and for those brands who have figured it out, the recipe remains a closely guarded secret. But Dr Brent Coker has been researching the techniques and science behind the world's most viral ideas for over a decade, and
Use the stickers to create scenes from the world of ballet, from the hard work of a rehearsal and the glamour of a costume fitting to the excitement of performing Swan Lake, The Nutcracker and other favourite ballets. With over 200 reusable stickers, including lots of sparkly stickers, and a
Renowned marketing expert and best-selling author Jack Trout has a message for managers who are struggling to keep up with today's ever-changing business climate: 'Keep It Simple.' In this paperback edition of The Power of Simplicity, Trout advocates the importance of paying attention to the basics
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the
From the bestselling author of HARD LANDING and THE LONG SHOT comes a fast-paced action
A funny and feminist non-fiction picture book celebrating 15 feisty queens from around the world and throughout history -with a foreword by historian and Chief Curator at Historic Royal Palaces, Lucy