Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands (Neisser Drew)(Paperback)

Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands (Neisser Drew)(Paperback)

Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands (Neisser Drew)(Paperback)

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Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands (Neisser Drew)(Paperback) - popis produktu

Marketing has become ridiculously complicated, but yours doesn't have to be.

With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as startups and mid-size companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS).

These four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a twelve-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to:

  • Walk through a highly

Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands (Neisser Drew)(Paperback) - historie ceny a dostupnosti

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