Customer Insight Strategies: How to Understand Your Audience and Create Remarkable Marketing (Bailey Christine)(Paperback)

Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers (Cundari Aldo)(Pevná vazba)

The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the

Marketing Research: Delivering Customer Insight (Wilson Alan)(Paperback)

This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to

Influencer Marketing Strategy: How to Create Successful Influencer Marketing (Glenister Gordon)(Paperback)

Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or

The Experience Maker: How to Create Remarkable Experiences That Your Customers Can't Wait to Share (Gingiss Dan)(Pevná vazba)

The essential guide to making customer experience the ultimate competitive

Strategy Builder: How to Create and Communicate More Effective Strategies (Cummings Stephen)(Pevná vazba)

A visual and interactive guide to building and communicating strategies that actually work YOUR STRATEGY HAS SEVEN SECONDS TO CAPTIVATE ITS AUDIENCE... So how are you going to present it? A big wordy document? A lengthy address? Slides full of bullet points? The best way to engage and involve

Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Organization (Fryrear Andrea)(Paperback)

The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities. As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect

Customer Experience Excellence: The Six Pillars of Growth (Knight Tim)(Paperback)

Discover how the world's best brands create outstanding customer experience, engaged teams and market-beating growth with this practical guide, providing a model that will help any organization deliver effective and seamless customer engagement. Customer experience (CX) has been a phrase in

Five Star Service - How to deliver exceptional customer service (Heppell Michael)(Paperback / softback)

Create magic moments that get you noticed, remembered and referred. Providing excellent customer service is the surest way to greater success for your organisation and a more successful career for you. And it's not half as difficult or time consuming to achieve as you might think

Social Media for Small Business: Marketing Strategies for Business Owners (Iseli Franziska)(Paperback)

Discover how social media can transform your business and help you attract more customers Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to

Photographing Birds: Art and Techniques (Sisson Mark)(Paperback)

Learn how to understand your camera and how to develop your own style and approach to bird photography with this practical guideBird photography is one of the most challenging genres of photography, and can test even modern high-specification cameras to their limits. With technical, practical, and

How to Crowdfund Your Film: Tips and Strategies for Filmmakers (Follows Stephen)(Paperback)

Kotler on Marketing: How to Create, Win, and Dominate Markets (Kotler Philip)(Paperback)

Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his

The Mother Tongue: English and How It Got That Way (Bryson Bill)(Paperback)

With dazzling wit and astonishing insight, Bill Bryson brilliantly explores the remarkable history, eccentricities, resilience and sheer fun of the English language. From the first descent of the larynx into the throat (why you can talk but your dog can't), to the fine lost art of swearing, Bryson

Purrfect Guide to Thinking Like a Cat (Milne Emma)(Paperback / softback)

How to understand your cat's behaviour and how you can adapt your own behaviour, covering all manner of issues, from marking territory to hissing, from scratching to self-harming, from exercising to coping with other

How to Draw Inky Wonderlands - Create and Colour Your Own Magical Adventure (Basford Johanna)(Paperback / softback)

Lean Enterprise: How High Performance Organizations Innovate at Scale (Humble Jez)(Paperback)

How well does your organization respond to changing market conditions, customer needs, and emerging technologies when building software-based products? This practical guide presents Lean and Agile principles and patterns to help you move fast at scale--and demonstrates why and how to apply these

The Science of Customer Connections: Manage Your Message to Grow Your Business (Karrh Jim)(Paperback)

Engaging, practical, and immediately useful for any business and its messengers on how to talk about their business and connect with their customers.The vast majority of word of mouth happens offline, in everyday conversations. In The Science of Customer Connections, Karrh offers simple concepts

The Baby Reflux Lady's Survival Guide - 2nd EDITION: How to Understand and Support Your Unsettled Baby and Yourself (Homer Aine)(Paperback)

Breaking the Habit of Being Yourself - How to Lose Your Mind and Create a New One (Dispenza Dr Joe)(Paperback / softback)

Discover how to reprogram your biology and thinking, and break the habit of being yourself so you can truly change your mind and life.Bestselling author, international speaker, chiropractor, and renowned researcher of epigenetics, quantum physics, & neuroscience, Dr. Joe Dispenza shares that you

Speaking and Writing Strategies for the TOEFL iBT (Stirling Bruce)(Paperback)

Increase your TOEFL iBT score by increasing your speaking and writing scores. How? By using the strategy called argument mapping. Why argument mapping? Because the TOEFL iBT speaking and writing sections are all argument-based tasks. That means if you want high speaking and writing scores, you must

Understand Your Temperament!: A Guide to the Four Temperaments (Childs Gilbert)(Paperback)

How can we better understand ourselves and others? The classical concept of the four temperaments--the four personality types characterized as the fiery choleric, the airy sanguine, the watery phlegmatic and the earthy melancholic--has been revered by many significant thinkers over the ages. In a

Create the Code: Sound and Video (Wainewright Max)(Paperback / softback)

Discover how your everyday tech works while developing your coding

Music Marketing: Press, Promotion, Distribution, and Retail (King Mike)(Paperback)

(Berklee Press). Berklee expert speaks on how to market and distribute your songs and group. Sell more music Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This

Markplus Inc: Winning the Future - Marketing and Entrepreneurship in Harmony (Kotler Philip)(Paperback)

This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one