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Heather LeFevre set out on an expedition to apprentice herself with today's most brilliant marketing strategists, traveling from Beijing to Seattle. The twist? She lived with each of these mentors, in their homes, commuting to work with them each day, and uncovering their principles for building many of the world's most respected and profitable brands.
Brain Surfing is a book that combines marketing know-how with life philosophy. One minute you'll learn about smart brands on the other side of the world, the next you'll be inspired to take off on your own adventure. LeFevre guides you through today's complex marketing landscape, uncovering the secret ways of working of each of her coaches. Brain Surfing will surprise you with how much you learn while thoroughly enjoying the
Heather LeFevre set out on an expedition to apprentice herself with today's most brilliant marketing strategists, traveling from Beijing to Seattle. The twist? She lived with each of these mentors, in their homes, commuting to work with them each day, and uncovering their principles for building
A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications
Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or
In The Autistic Brain, New York Times bestselling author Temple Grandin 'has reached a stunning level of sophistication about herself and the science of autism' (The New York Review of Books).Winner of a Goodreads Choice Award for Best Nonfiction BookTemple Grandin may be the most famous person
Secrets, lessons and insights from the frontline of world-class branding and marketing. This book exposes the marketing secrets and lessons learnt from one of the world's most exciting global brands-Coca Cola-and how you can apply them to your own brand. It explores the core beliefs and principles
The Surfing Tribe is the first definitive book about the history and heritage of surfing in Britain. Written by renowned surf historian Roger Mansfield, the book is the first to piece together the origins and history of the sport around the country. The book features all the characters who made the
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan. The new SAGE Marketing
A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning provides a clear guide to marketing planning. Focussing on the practical application of marketing planning this book will guide readers through the production of a marketing plan that has
As our minds develop we create a personalized inner world based on our experiences. But during periods of intense emotion, such as anger, fear or euphoria, we can literally lose our mind, returning to the mental state we experienced as infants. This book intends to answer how our unique sense of
This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest
Elkhonon Goldberg's groundbreaking The Executive Brain was a classic of scientific writing, revealing how the frontal lobes command the most human parts of the mind. Now he offers a completely new book, providing fresh, iconoclastic ideas about the relationship between the brain and the mind. In
The third book in the heart-stopping The Darkest Minds
The Brain and the Inner World is an eagerly-awaited account of a momentous revolution. Subjective mental states like consciousness, emotion, and dreaming were once confined to the realm of philosophy, psychoanalysis, and the human sciences. These topics now assume center stage in leading
Looks into the minds of the top twenty worst killers in criminal history and reveals the awful truth of their abominable acts. This book presents the extreme nature of their violence and their shocking lack of remorse. It examines various types of psychopaths, from obsessive sexual predators and
Dividing the sum total of human musical achievement, from Beethoven to The Beatles, Busta Rhymes to Bach, into just six fundamental forms, Levitin illuminates, through songs of friendship, joy, comfort, knowledge, religion and love, how music has been instrumental in the evolution of language,
Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense
The brain is the most complex structure in the universe. In Brainstorm the Wellcome Prize-winning author of It's All in Your Head uncovers the most eye-opening symptoms medicine has to offer.'Powerfully life-affirming... Brainstorm is testament to O'Sullivan's unshowy clarity of thought and her
An enthralling story of the wildness of youth, set in the world of surfing, now a film by Simon
Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet
Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations--such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business
Global Marketing Research is a comprehensive text that tracks the dynamic world of global marketing and undertakes a systematic approach in discussing the steps involved in the process of conducting marketing research. This text has been developed by the author from over two decades of experience
The world�s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the
The second book in the heart-stopping The Darkest Minds trilogy, by New York Times bestselling author of Passenger, for fans of Divergent and The Hunger Games.They call her the Leader. Their saviour and only hope. Only Ruby knows what she really is - a monster, capable of destroying them all.Ruby
For the first time since he'd left the island he thought of the starlings massed at dusk in the winter trees behind the children's home. He remembered the rustle of their wings when they twisted in skeins over the fields, or swelled and contracted high above the cliffs, dark wave after dark wave,