Marketing Tourism and Hospitality: Concepts and Cases (George Richard)(Paperback)

Marketing Tourism and Hospitality: Concepts and Cases (George Richard)(Paperback)

This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a

MARKETING FOR HOSPITALITY AND TOURISM (PHILIP KOTLER)(Paperback)

Marketing for Tourism, Hospitality & Events: A Global & Digital Approach (Hudson Simon)(Paperback)

Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad

Tourism and Development: Concepts and Issues (Sharpley Richard)(Paperback)

This book explores the relationship between tourism and development and establishes a conceptual link between the interconnected disciplines of tourism studies and development studies. This new edition includes updated chapters drawing on contemporary knowledge as well as 5 new chapters that

Entrepreneurship in Hospitality and Tourism - a global perspective(Paperback / softback)

'Entrepreneurship in Hospitality and Tourism: a global perspective' gives a new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world. The highly qualified international team of contributors ensures a global

Economics of Tourism and Hospitality: A Micro Approach (Chen Yong)(Paperback)

This book offers students an accessible and applied introduction to microeconomics in tourism and hospitality through a comprehensive analysis of the market mechanism, demand and supply, firm behavior and strategy, and transaction and institution. This book not only helps students to master core

Tourism: The Business of Hospitality and Travel, Global Edition (Cook Roy)(Paperback / softback)

The Tourism, Hospitality and Events Student′s Guide to Study and Employability (Everett Sally)(Paperback)

This essential companion will guide you on your journey throughout your studies in tourism, hospitality and events management, from starting your university or college programme, to developing the essential skills needed for successful study and employment, to ensuring you perform well in

Tourism Planning and Destination Marketing (Camilleri Mark Anthony)(Pevná vazba)

Destination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and

Sustainable Destination Branding and Marketing: Strategies for Tourism Development (Sharma Anukrati)(Pevná vazba)

Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable

Service Encounters in Tourism, Events and Hospitality: Staff Perspectives (Firth Miriam)(Paperback)

This book offers insights into the demands made on staff in service encounters in tourism, events and hospitality roles. It hinges upon storied incidents offered by workers about which the reader can reflect and apply theoretical knowledge. Each chapter includes learning objectives, questions and

Employability and Skills Handbook for Tourism, Hospitality and Events Students (Firth Miriam)(Paperback)

This handbook provides students with an essential understanding of the skills and knowledge needed to work in the Tourism, Hospitality and Events industries. It offers reflective, reflexive and critical analysis on personal, academic and professional development. Not only looking at how to develop

ISE Motor Learning and Control: Concepts and Applications (Magill Richard)(Paperback / softback)

Managing, Marketing, and Maintaining Maritime and Coastal Tourism (Morais de Brito Mnica)(Paperback)

Provides material on the application of multidisciplinary and interdisciplinarity logic surrounding sea tourism. While highlighting topics such as destination marketing, event management, and global business, this publication explores the dynamic capabilities and the methods of overall management

Researching Hospitality and Tourism (Brotherton Bob)(Paperback)

'Takes readers systematically through the entire research process from the formulation of the aim to the presentation of the dissertation... a key subject-specific resource in our fields.' - Dr Peter Lugosi, Oxford Brookes University 'Currently the leading book of its kind... students and other

Chemistry: Concepts and Problems, a Self-Teaching Guide (Post Richard)(Paperback)

A practical, complete, and easy-to-use guide for understanding major chemistry concepts and terms Master the fundamentals of chemistry with this fast and easy guide. Chemistry is a fundamental science that touches all other sciences, including biology, physics, electronics, environmental studies,

Strategic Marketing - Cases, Concepts and Challenges (Atkinson John)(Paperback / softback)

This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business

Marketing: A Critical Textbook (Ellis Nick)(Paperback)

With a focus on introducing the key concepts of critical and alternative marketing, this text brings the real-world challenges and considerations of marketing to students. Both productive and positive, the approach taken offers other ways of looking at, and solving, marketing ′problems′

Garden Tourism (Benfield Richard W.)(Paperback)

Garden visitation has been a tourism motivator for many years and can now be enjoyed in many different forms. Private garden visiting, historical garden tourism, urban gardens, and a myriad of festivals, shows and events all allow the green-fingered enthusiast to appreciate the natural world. This

Couchsurfing Cosmopolitanisms: Can Tourism Make a Better World? (Picard David)(Paperback)

The book provides unique insights into the culture of computer-mediated hospitality and how this has begun to transform contemporary tourism and travel practice. Focusing on Couchsurfing.org, one of the largest online hospitality communities worldwide, the authors explore how social relations,

Eye Tracking in Tourism (Rainoldi Mattia)(Pevná vazba)

Chapter 1: Introduction to Eye Tracking in Tourism. Part I: Eye tracking methods, concepts and applications. Chapter 2: A review of eye-tracking methods in tourism research. Chapter 3: Best practice for eye-tracking studies: DOs and DON'Ts. Chapter 4: Eye-tracking: Evaluation, potential, and

The Social Movements Reader: Cases and Concepts (Jasper James M.)(Paperback)

Providing a unique blend of cases, concepts, and essential readings The Social Movements Reader, Third Edition, delivers key classic and contemporary articles and book selections from around the world. Includes the latest research on contemporary movements in the US and abroad, including the Arab

Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition (Barney Jay)(Paperback / softback)

Mims' Medical Microbiology and Immunology (Goering Richard)(Paperback)

Learn all the microbiology and basic immunology concepts you need to know for your courses and exams. Now fully revised and updated, Mims' clinically relevant, systems-based approach and abundant colour illustrations make this complex subject easy to understand and remember. Learn about infections