Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition (Mon Lorri)(Paperback)

Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition (Mon Lorri)(Paperback)

This updated new edition is a much- needed guide to marketing for libraries, archives, and museum professionals in the social media age. It is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing and deliberately managing a

Digital Preservation for Libraries, Archives, and Museums, Second Edition (Corrado Edward M.)(Paperback)

This new edition of Digital Preservation in Libraries, Archives, and Museums is the most current, complete guide to digital preservation available today. The book is divided into four parts: 1.Situating Digital Preservation, 2.Management Aspects, 3.Technology Aspects, and 4.Content-Related

Introduction to Social Media Marketing: A Guide for Absolute Beginners (Kelsey Todd)(Paperback)

Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the

Guide To Social Media Marketing - Market and Enhance Your Business Through Social Media (Lane Michael)(Paperback / softback)

Successful Social Media Marketing in a Week (Smith Nick)(Paperback)

Social Media Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you need to know in just seven short chapters. From making the right first impression and having a unified message and strategy, to knowing where your audience is, engaging them and

Social Media for Business: Foolproof Tips to Help You Promote Your Business or Your Brand (Coles Linda)(Paperback)

The quick-and-easy guide to effective social media marketing Social Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting your business online. You'll learn how to develop a simple marketing plan, use social media effectively and measure the

Teaching History with Museums: Strategies for K-12 Social Studies (Marcus Alan)(Paperback)

Teaching History with Museums, Second Edition provides an introduction and overview of the rich pedagogical power of museums and historic sites. With a collection of practical strategies and case studies, the authors provide educators with the tools needed to create successful learning experiences

Social Media Marketing for Dummies (Diamond Stephanie)(Paperback)

Make friends and sell things to people through social media Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale--often directly into the pockets of consumers. But in the proliferating, ever-changing

Strategic Social Marketing: For Behaviour and Social Change (French Jeff)(Paperback)

Adopting an international approach and offering a broader and contemporary perspective, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems,

Libraries, Archives, and Museums: An Introduction to Cultural Heritage Institutions Through the Ages (Stauffer Suzanne M.)(Paperback)

The work provides a thorough background for students and professionals in the fields of library, archives, and museum resource management, preservation, and administration

Social Media for Small Business: Marketing Strategies for Business Owners (Iseli Franziska)(Paperback)

Discover how social media can transform your business and help you attract more customers Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to

Social Media Marketing: Theories and Applications (Dahl Stephan)(Paperback)

Providing a uniquely scholarly approach towards the subject, Social Media Marketing continues to draw on current trends and research to deliver a critical evaluation of social media marketing in relation to marketing theory and business and social science scholarship alongside industry

Social Media Marketing: The Ultimate Guide to Personal Branding Using YouTube, Facebook, Instagram, Blogging for SEO, Twitter, and Advertising (Golden Matt)(Paperback)

If you want to discover how to grow your small business and personal brand using social media, then keep reading...Two manuscripts in one book: Social Media Marketing: Unlock the Secrets of Personal Branding to Grow Your Small Business and Become an Influencer Using YouTube, Facebook, Instagram,

Like, Follow, Share: Social Media Marketing to Maximize Your Online Potential (Barnes Suse)(Paperback)

Social Media Tips and Strategies for Entrepreneurs, Creatives and Freelancers In the past decade, the options for building a brand, attracting new fans, and keeping long-time customers loyal have exploded. Knowing how to optimize your business's social media efforts and keeping all these balls in

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy (McDonald Malcolm)(Paperback)

A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning provides a clear guide to marketing planning. Focussing on the practical application of marketing planning this book will guide readers through the production of a marketing plan that has

No B.S. Guide to Direct Response Social Media Marketing (Kennedy Dan S.)(Paperback)

Updated to fit today's social media landscape with IGTV, Facebook Lives, YouTube Premium, and more, this new edition applies Dan Kennedy's No-B.S. principles to Kim Walsh Phillips' social media expertise in a no-holds-barred guide that prompts readers to invest only in the efforts that drive

Social Marketing - International Student Edition - Behavior Change for Social Good (Lee Nancy R.)(Paperback / softback)

Guiding the reader through designing and implementing memorable social marketing campaigns, this text presents a proven 10-step strategic marketing

Online Marketing for Your Craft Business: How to Get Your Handmade Products Discovered, Shared and Sold on the Internet (Pullen Hilary)(Paperback)

A highly focused guide to using social media and blogging to measurably impact on the sales and brand awareness of your handmade products to actively grow a craft business.Social media and craft marketing expert Hilary Pullen will help you develop a 360 degree strategy for online networking,

Technical Writing: A Practical Guide for Engineers, Scientists, and Nontechnical Professionals, Second Edition (Laplante Phillip A.)(Paperback)

Technical Writing: A Practical Guide for Engineers, Scientists, and Nontechnical Professionals, Second Edition enables readers to write, edit, and publish materials of a technical nature, including books, articles, reports, and electronic media. Written by a renowned engineer and widely published

Respecting Babies, Second Edition: A Guide to Educaring‚ For Parents and Professionals, Second Edition (Hammond Ruth Anne)(Paperback)

This unique guidebook provides theoretical and practical perspective for those who care for infants and toddlers. Easy-to-read and engaging, this summary of the Educaring‚ approach describes how to support babies and toddlers in becoming confident, joyful explorers and caring, connected

Soils and Foundations for Architects and Engineers (Duncan Chester I.)(Paperback)

Soils and Foundations for Architects and Engineers, Second Edition is a practical guide to the technology of soil mechanics and foundations, and the application of that technology to the design and construction process. This text provides an up-to-date overview of the classification of soils, the

Things Great and Small: Collections Management Policies, Second Edition (Simmons John E.)(Paperback)

Care of the collections is a core responsibility for all museums and related cultural institutions. The foundation of collections care and stewardship is good collections management policies. This revised edition of Things Great and Small is a comprehensive resource for preparing and implementing

Museum Websites and Social Media: Issues of Participation, Sustainability, Trust and Diversity (Laws Ana Snchez)(Paperback)

Online activities present a unique challenge for museums as they harness the potential of digital technology for sustainable development, trust building, and representations of diversity. This volume offers a holistic picture of museum online activities that can serve as a starting point for

The Stage Producer's Business and Legal Guide (Second Edition) (Grippo Charles)(Paperback)

Expert, Practical Advice for Everyone in Show Business Now updated and expanded, this second edition of The Stage Producer's Business and Legal Guide is the ultimate survival kit for anyone presenting live entertainment. The information contained in this handbook is essential for those working in