Marketing Management, An Asian Perspective (Kotler Philip)(Paperback)

Marketing Management, An Asian Perspective (Kotler Philip)(Paperback)

Framework for Marketing Management, Global Edition (Kotler Philip)(Paperback / softback)

Marketing management - Philip Kotler, Kevin Lane Keller

Čtrnácté vydání nejuznávanější učebnice marketingového řízení, tzv. bible marketingu, přináší nejnovější poznatky marketingové teorie a praxe. Autoři reflektují dramatické změny v marketingovém prostředí, zejména ekonomické poklesy a recese, rostoucí význam

MARKETING FOR HOSPITALITY AND TOURISM (PHILIP KOTLER)(Paperback)

Kotler on Marketing: How to Create, Win, and Dominate Markets (Kotler Philip)(Paperback)

Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his

Marketing management - Philip Kotler, Kevin Lane Keller - e-kniha

eBook: Čtrnácté vydání nejuznávanější učebnice marketingového řízení, tzv. bible marketingu, přináší nejnovější poznatky marketingové teorie a praxe. Autoři reflektují dramatické změny v marketingovém prostředí, zejména ekonomické poklesy a recese, dále rostoucí

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know (Kotler Philip)(Pevná vazba)

Philip Kotler - der Altvater des Marketing - gilt als einer der Architekten des modernen Marketing. In seiner 40-j hrigen Karriere hat er eine Reihe dicker W lzer zum Thema Marketing geschrieben, die alle zu internationalen Klassikern geworden sind und in 25 Sprachen bersetzt wurden. Mit

Cruise Operations Management: Hospitality Perspectives (Gibson Philip)(Paperback)

Cruise Operations Management: Hospitality Perspectives offers a comprehensive and contextualised overview of hospitality services for the cruise industry. As well as providing a background to the cruise industry, it also looks deeper into the management issues, providing a practical guide for

Marketing Places (Kotler Philip)(Paperback)

Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of places -- cities, states, and nations -- are in crisis, and can no longer rely on national industrial

Marketing - Philip Kotler, Armstrong Gary

Oblíbená učebnice marketingu z pera světově uznávaných autorů se komplexně věnuje všem důležitým marketingovým oblastem a činnostem. Srozumitelný výklad je doplněn řadou případových studií, příkladů a cvičení

H2h Marketing: The Genesis of Human-To-Human Marketing (Kotler Philip)(Pevná vazba)

In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It's not just technological advances that have made it necessary to revisit the way

Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System (Kotler Philip)(Paperback)

A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care

Marketing 5.0: Technology for Humanity (Kotler Philip)(Pevná vazba)

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the 'Four P's of Marketing,' Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are

Marketing Moves: A New Approach to Profits, Growth, and Renewal (Kotler Philip)(Pevná vazba)

Forget the tired argument about old versus new economy say internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee. The Internet, globalization, and hypercompetition are forcing companies to redefine their markets, market offerings, and marketing

Rethinking Project Management - An Organisational Perspective (Andersen Erling)(Paperback / softback)

Markplus Inc: Winning the Future - Marketing and Entrepreneurship in Harmony (Kotler Philip)(Paperback)

This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one

Managing People Globally - An Asian Perspective (Rowley Chris)(Pevná vazba)

This wide-ranging review of human resources management (HRM) in Asia draws attention to issues which are substantially different from those which a Western-trained manager or student would expect. Intra-regional issues are examined and, in an unusual approach, topics are organised thematically,

B2B Brand Management (Kotler Philip)(Pevná vazba)

This book is one of the first to probe deeply into the art and science of branding industrial products. As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of consumer

Airline Marketing and Management (Shaw Stephen)(Paperback)

Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh

Marketing Communications - A European Perspective (De Pelsmacker Patrick)(Paperback / softback)

Marketing Management and Strategy (Doyle Peter)(Paperback / softback)

A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications

International Marketing and Export Management (Albaum Gerald)(Paperback / softback)

Japan's Asian Allies 1941-45 (Jowett Philip)(Paperback)

This comprehensive and fascinating title describes and illustrates the armies of Japan's Asian allies in World War II, and includes rare and previously unpublished wartime photographs.During the Japanese occupation of large parts of Asia and the Pacific in 1941--45, Japan raised significant numbers

Strategic Social Marketing: For Behaviour and Social Change (French Jeff)(Paperback)

Adopting an international approach and offering a broader and contemporary perspective, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems,