Review of Marketing Research (Malhotra Naresh K.)(Pevná vazba)

Review of Marketing Research (Malhotra Naresh K.)(Pevná vazba)

The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, RMR publishes longer chapters

Essentials of Marketing Research, Global Edition (Malhotra Naresh)(Paperback / softback)

Marketing Research: An Applied Orientation, Global Edition (Malhotra Naresh)(Paperback / softback)

Basic Marketing Research: Pearson New International Edition (Malhotra Naresh)(Paperback / softback)

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management

The Sage Handbook of Marketing Ethics (Eagle Lynne)(Pevná vazba)

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing's many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the

Global Marketing Research (Kumar V.)(Paperback)

Global Marketing Research is a comprehensive text that tracks the dynamic world of global marketing and undertakes a systematic approach in discussing the steps involved in the process of conducting marketing research. This text has been developed by the author from over two decades of experience

Fundamentals of Computer Architecture and Design (Bindal Ahmet)(Pevná vazba)

Review Of Combinational Circuits.- Review Of Sequential Circuits.- Review Of Asynchronous Circuits.- System Bus.- Memory Circuits And Systems.- Central Processing Unit.- System Peripherals.- Special Topics.-

Assembling the Pieces of a Systematic Review: A Guide for Librarians (Foster Margaret J.)(Pevná vazba)

This book guides librarians in defining and marketing their services, covering topics such as co-authorship, stakeholders, developing documentation and conducting the reference interview, systematic reviews standards, search strategy techniques, and best practices for reporting the

H2h Marketing: The Genesis of Human-To-Human Marketing (Kotler Philip)(Pevná vazba)

In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It's not just technological advances that have made it necessary to revisit the way

The Neocortex (Singer Wolf)(Pevná vazba)

Experts review the latest research on the neocortex and consider potential directions for future research.Over the past decade, technological advances have dramatically increased information on the structural and functional organization of the brain, especially the cerebral cortex. This explosion

The Essentials of Contemporary Marketing (Willan Mo)(Pevná vazba)

As the effectiveness of traditional marketing techniques continues to diminish, contemporary marketing increasingly becomes the most reliable method of expanding outreach and reflecting the needs of the modern consumer. When implemented, these contemporary strategies offer the greatest support for

Comprehensive Review of Infectious Diseases (Spec Andrej)(Pevná vazba)

Perfect for board review or quick reference in clinical practice, Comprehensive Review of Infectious Diseases is a balanced, high-yield resource covering the full range of infectious disease topics. Whether you're preparing for examinations or are looking for a concise resource to support your

Telling a Research Story: Writing a Literature Review (Feak Christine)(Paperback)

'Telling a Research Story: Writing a Literature Review' is concerned with the writing of a literature review and is not designed to address any of the preliminary processes leading up to the actual writing of the literature review. This volume represents a revision and expansion of the material on

Marketing Wisdom (Kompella Kartikeya)(Pevná vazba)

This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest

Marketing in Healthcare-Related Industries (hc) (Hinson Robert E.)(Pevná vazba)

Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today's environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics on healthcare marketing have

Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale (Stahlberg Markus)(Pevná vazba)

Shopper Marketing explores the subject of focused marketing initiatives aimed at browsers and shoppers who are in-store and can be influenced in their final buying decisions. Now with a new foreword by Philip Kotler this second edition features 12 brand new articles that reflect the current changes

Social Media Marketing: Facebook Marketing, Youtube Marketing, Instagram Marketing (Smith Mark)(Pevná vazba)

Create Amazing Business Opportunities And Reach More Followers Using the Power of The Social Media 3 Manuscripts in 1 Book - Facebook Marketing, Youtube Marketing, Instagram Marketing **Facebook Marketing** The book holds your hand and helps you traverse the landscape of Facebook by offering you

Marketing Research (Lowe Ben (University of Kent UK))(Paperback / softback)

Cloud Computing: Concepts and Practices (Sehgal Naresh Kumar)(Pevná vazba)

This book provides readers with an overview of Cloud Computing, starting with historical background on mainframe computers and early networking protocols, leading to current concerns such as hardware and systems security, performance, emerging areas of IoT, Edge Computing

Marketing 5.0: Technology for Humanity (Kotler Philip)(Pevná vazba)

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the 'Four P's of Marketing,' Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are

Public Management: A Research Overview (Entwistle Tom)(Pevná vazba)

Public Management: A Research Overview provides a structured survey of the state of the art of public management research. Looking at the enduring themes of bureaucracy, autonomy, markets and collaboration, each chapter introduces key foundational studies before reviewing contemporary research

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know (Jeffery Mark)(Pevná vazba)

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketingIn the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working

International Marketing Data and Statistics (Euromonitor International)(Pevná vazba)

International Marketing Data and Statistics 2011 is one of Euromonitor's best-selling reference books. Now in its 35th edition the book has hard to find demographic, economic and marketing statistics for 160 non-European

Research Methods in Biomechanics (Robertson D. Gordon E.)(Pevná vazba)

Research Methods in Biomechanics, Second Edition, demonstrates the range of available research techniques and how to best apply this knowledge to ensure valid data collection. In the highly technical field of biomechanics, research methods are frequently upgraded as the speed and sophistication of