Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (Andrews J. Craig)(Paperback)

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (Andrews J. Craig)(Paperback)

Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS,

Integrated Advertising, Promotion, and Marketing Communications, Global Edition (Clow Kenneth)(Paperback / softback)

My Life in Advertising and Scientific Advertising (Hopkins Claude)(Paperback)

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail

Dictionary of Marketing Communications (Govoni Norman A. P.)(Paperback)

The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Growing out of a database of terms

Advertising and Popular Culture (Fowles Jib)(Paperback)

Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising - as a business practice and as a creator of symbolic environments. The critique reflects current theories on advertising by illustrating how

Radical Normal: Propositions for the Architecture of the City (Lampugnani Vittorio Magnago)(Paperback)

The cycle of production and consumption, artificially accelerated by advertising and marketing, has characterised our society for decades. This cycle has recently also taken hold of the architecture of the city, leading to a waste that is both economically and ecologically unacceptable. The

A Dictionary of Business and Management (Law Jonathan)(Paperback)

Over 7,100 entries cover all aspects of business and management including marketing, accounting, organizational behaviour, business strategy, finance, law, and technology. Fully revised and updated, this new edition remains an essential book for business students, teachers, professionals, and

Sense Of Being Stared At - And Other Aspects of the Extended Mind (Sheldrake Rupert)(Paperback / softback)

The Fall of Advertising and the Rise of PR (Ries Al)(Paperback)

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing

Love Cuts (Hegley John)(Paperback / softback)

Tales of plasters and other aspects of the fabric of life feature in this collection of poetry, which includes documentation of the quest for the holy glasses. There are also investigations into the author's relationship with art, his father, football, spuds, railways and sack

Disgusting and Dreadful Science: Stinky Skunks and Other Animal Adaptations (Taylor Barbara)(Paperback / softback)

Quirky, colourful guides to the horrible, shocking and disgusting aspects of

Brand Positioning: Connecting Marketing Strategy and Communications (Kostelijk Erik)(Paperback)

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand's positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective

Disgusting and Dreadful Science: Gut-wrenching Gravity and Other Fatal Forces (Claybourne Anna)(Paperback / softback)

Quirky, colourful guides to the horrible, shocking and disgusting aspects of

Crowdie And Cream And Other Stories - Memoirs of a Hebridean Childhood (Macdonald Finlay J.)(Paperback / softback)

Memoirs of a Hebridean

Public Health Informatics and Information Systems (Magnuson J. a.)(Paperback)

This revised edition covers all aspects of public health informatics and discusses the creation and management of an information technology infrastructure that is essential in linking state and local organizations in their efforts to gather data for the surveillance and prevention. Public health

Marine Ecology: Processes, Systems, and Impacts (Kaiser Michel J.)(Paperback)

Striking full colour illustrations and photographs bring this integrated and stimulating survey of marine ecology to life. Through its unique structure, Marine Ecology: Processes, Systems, and Impacts offers a systems-orientated approach from a truly modern and global perspective. The text

Integrated Pharmacy Case Studies (Smith Felicity J.)(Paperback)

A textbook for undergraduate students consisting of case studies integrating practice and

Rum, Sodomy and the Lash: Piracy, Sexuality, and Masculine Identity (Turley Hans)(Paperback)

An examination into the homoerotic and other transgressive aspects of the pirate's world Despite, or perhaps because of, our lack of actual knowledge about pirates, an immense architecture of cultural mythology has arisen around them. Three hundred years of novels, plays, painting, and movies have

Parkinson's Disease and Other Movement Disorders (Edwards Mark J.)(Paperback)

This is the second edition of the Oxford Specialist Handbook in Parkinson's Disease and Other Movement Disorders aiming to provide its readership with the latest developments and innovation across the discipline. Alongside this update in content, the addition of new, insightful sections suggested

Truth Be Told: How Authentic Marketing and Communications Wins in the Purposeful Age (O'Brien John)(Paperback)

Purpose as a business philosophy has resulted in organizations struggling to make sense of what they need to do and made 'purpose washing' commonplace. Identify the challenges and opportunities in the age of purpose and learn how to create authentic messaging, activate successful campaigns and

Hawaiian Language: Past, Present, Future (Schtz Albert J.)(Paperback)

Hawaiian Language: Past, Present, Future presents aspects of Hawaiian and its history that are rarely treated in language classes. The major characters in this book make up a diverse cast: Dutch merchants, Captain Cook's naturalist and philologist William Anderson, 'Ōpūkaha'ia (the inspiration

The Saturated Self: Delimmas of Identity in Contemporary Life (Gergen Kenneth J.)(Paperback)

Today's ever-expanding communications technologies force us to relate to more people and institutions than ever before, challenging the way we view ourselves and our relationships. This powerful and provocative book draws from a wide range of disciplines--from anthropology to psychoanalysis, from

Strategies for Mentees: Mentoring Excellence Toolkit #3 (Zachary Lois J.)(Paperback)

Lois Zachary and Lory Fischler created these five toolkits on crucial aspects of mentoring as quick references that mentors and mentees can use to refresh their understanding, prepare for mentoring sessions, grasp key concepts of the process, and improve their overall experiences and strengthen

Rilke on Love and Other Difficulties: Translations and Considerations (Mood John J. L.)(Paperback)

Here is a mini-anthology of poetry and prose for both aficionados and those readers discovering Rainer Maria Rilke for the first time. John J. L. Mood has assembled a collection of Rilke's strongest work, presenting commentary along with the selections. Mood links into an essay passages from