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Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger Brands are driven by a certain kind of person in a certain kind of way. Challenger Brands don't rely on CEOs or founders, but on the people within the organization whose personal qualities and approach to what they do make the difference between whether the brand turns to gold or falls to dust.
In line with this thinking, The Pirate Inside forwards two key questions: what does it take to be the driver or guardian of a successful Challenger Brand, and what are the demands made by this on character and corporate culture? Building on his answers, Adam Morgan then explores the critical issue of whether big, multi-brand companies
Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger Brands are driven by a certain kind of person in
Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand. Living the Brand demonstrates how you can empower and enthuse your employees to create 'brand champions'. This
Most leaders think they're effective at motivating their employees, but study after study shows that employees are more disengaged and uninspired than ever. The solution lies not in more management training or fun off-sites but in looking within--into the mind of the leader. Based on their
Transform Your Organization by Scaling LeadershipHow do senior leaders, in their own words, describe the most effective leaders--the ones that get results, grow the business, enhance the culture and leave in their wake a trail of other really effective leaders? Conversely, how do senior leaders
Optimize your career development by focusing on what your job requires and what your colleagues need Doing the right job the right way is critical to your professional success. Influence and Impact: Discover and Excel at What Your Organization Needs From You The Most provides an easy-to-follow,
This master class on leadership, written by one of America's most prominent and successful executives, will help you develop the professional leadership qualities that deliver personal, interpersonal, and organizational success. In Learning to Lead: The Journey to Leading Yourself, Leading
Do you ever find yourself confusing activity with accomplishment? In this book, legendary speaker and author, Zig Ziglar points out you can't hit a target you don't have. He shares the 4 Reasons People Don't Set Goals. Anyone can be, do, and have more. BUT... 'You cannot make it as a wandering
The 60 best and most spectacular building conversions on the international architecture scene, with descriptions and photographs of projects by renowned, world class
Praise for The IKEA Edge 'A very good book from a talented business leader that links] values, culture, and the achievement of business and social objectives together. I have read it now three times and learned something from every passage.'--Michael Spence, recipient of the Nobel Memorial Prize
#1 New York Times Bestseller | With extraordinary access to the West Wing, Michael Wolff reveals what happened behind-the-scenes in the first nine months of the most controversial presidency of our time in Fire and Fury: Inside the Trump White House. | Since Donald Trump was sworn in as the 45th
Most Bible atlases only feature maps with very few explanations--which means they show where places are, but they don't explain why they matter. Enjoy having an Atlas that not only includes over 120 maps, but also key background information! Rose Then and Now Bible Map Atlas with Biblical
'A well-thought out concept with invaluable tips for making the most of your time and ingredients.' Rukmini
The building culture of China is currently one of the most innovative and most adventurous in the world because of the bold ways architects approach materials and genres as well as forms and functions. At the same time, it offers the opportunity to implement the most daring designs in the shortest
In this unique and groundbreaking book, business consultant and New York Times best-selling author Patrick Lencioni turns his sights on the most important organization in our lives--the family. As a husband and the father of four young boys, Lencioni realized the discrepancy between the time and
Make the most of your pantry and fridge with this fun and easy-to-use cookbook that turns groups of three ingredients into three distinct courses. Whether you're buying food for the week or just a food lover who wants to explore new tastes, Kitchen Remix is the flexible handbook you'll constantly
Celebrate, preserve, and relive your most treasured love story With The Book of Us, you can cherish both the transformative and everyday moments of your love story forever. Created by romantic and creative partners Kate Marshall and David Marshall (coauthor of The Book of Myself), The Book of Us
Get the most out of your Materials Management implementation with this updated, comprehensive guide to configuration and functionality. You'll learn the ins and outs of Materials Management in SAP, from goods receipt and invoice verification to early warning systems and special procurement types
Explore ten of the world's most diverse environments and reveal their hidden secrets with a magic coloured lens that illuminates each page in a kaleidoscope of
Make this year's Christmas dinner your greatest and most relaxed ever with the nation's favourite cooking duo, Hairy Bikers Si King and Dave
Jordan Christy shares advice on how to be the most confident version of yourself, in this fully revised and updated edition derived from How to Be a Hepburn in a Hilton World.Though fashions may change, certain things never go out of style -- like your favorite little black dress that can take you
Maximize your course success by making the most of what Serway/Jewett's PHYSICS FOR SCIENTISTS AND ENGINEERS WITH MODERN PHYSICS, Tenth Edition, has to offer. From a host of in-text features to a range of outstanding technology resources, you'll have everything you need to understand the natural
Dive into the magical worlds of your most beloved fairytales and fables with this beautifully illustrated storytime treasury padded keepsake book both kiddos and their grown-ups will enjoy. Young readers will be whisked away to over 50 new and exciting five-minute easy-to-read adventures designed
This book and a telescope are all you need to find, view, and record your observations of the most popular stargazing targets. But what makes this list so famous? Over 200 years ago, the French comet hunter Charles Messier published a list of fuzzy, comet-like objects he saw through his telescope
Roll the dice, make your move, and plunge into one of the most imaginative stories of our time!The game under the tree looked like a hundred others Peters and Judy had at home. But they were searching for something interesting to do, so they decided to give Jumanji a try. Little did they know when