AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales (Pradeep A. K.)(Pevná vazba)

AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales (Pradeep A. K.)(Pevná vazba)

Get on board the next massive marketing revolutionAI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)--twin technologies that stand poised to revolutionize the way we sell. The future is

Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA (Gurtner Sebastian)(Pevná vazba)

Provides managers with actionable insight into a select set of innovation constraints and how to best deal with them This PDMA Essentials Book, the third in this series, provides a framework of individual, organizational, and market and societal constraints that guides managers in identifying

Business Model Innovation Strategy: Transformational Concepts and Tools for Entrepreneurial Leaders (Amit Raphael)(Pevná vazba)

The most comprehensive, global guide to business model design and innovation for academic and business audiences. Business Model Innovation Strategy: Transformational Concepts and Tools for Entrepreneurial Leaders is centered on a timely, mission-critical strategic issue that both founders of new

Children's Food: Marketing and Innovation (Smith G.)(Pevná vazba)

The purpose of this book is to serve as essential reading for those innovating and marketing food products for children as well as those determined to better understand the children's marketplace in order to ensure that it is administered in a manner consistent with the long-term aspirations of

Predicting Personality: Using AI to Understand People and Win More Business (D'Agostino Drew)(Pevná vazba)

The ultimate playbook for using artificial intelligence to communicate effectively, build teams, and win customers Not long ago, we imagined a hyper-connected world full of trust and openness--a world where effortless communication would bring about a new understanding between people everywhere

A Mind for Sales: Daily Habits and Practical Strategies for Sales Success (Hunter Csp Mark)(Pevná vazba)

For salespeople tired of feeling stressed out, burned out, and bummed out that their customers don't want to hear from them, A Mind for Sales is the guide they need to develop a success mindset and the habits required to breakthrough to a whole new level of sales performance.Everybody knows the

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Dooley Roger)(Pevná vazba)

Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies

Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People (Michelli Joseph)(Pevná vazba)

Lead Your Business the Starbucks Way Foreword by Herve Humler, President and COO, The Ritz-Carlton Hotel Company, L.L.C. One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon--a result of the

Power Phone Scripts: 500 Word-For-Word Questions, Phrases, and Conversations to Open and Close More Sales (Brooks Mike)(Pevná vazba)

Start closing sales like top producers Have you ever found yourself at a loss for what to say when the gatekeeper asks you what your call is about? Have your palms ever sweated when the decision maker shuts you down with: 'I wouldn't be interested'? Has your heart taken a fast dive into your

Forecasting for the Pharmaceutical Industry - Models for New Product and In-Market Forecasting and How to Use Them (Cook Arthur G.)(Pevná vazba)

Wine Marketing and Sales, Third Edition: Success Strategies for a Saturated Market (Thach Liz)(Pevná vazba)

The bestselling wine marketing book in the English language is fully revised and updated to meet the newest challenges and opportunities of modern global wine markets. New topics include social media marketing, sales and marketing metrics, complete regulatory compliance, website strategies and

Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company (Lodish Leonard)(Pevná vazba)

Discover new entrepreneurial marketing strategies and techniques for supercharging profits now, and sustaining competitive advantage for years to come Marketing That Works, Second Edition delivers a comprehensive portfolio of high-value, low-cost marketing solutions that fully leverage today's

Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer (Shanks Jamie)(Pevná vazba)

A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every

Geopolitical Alpha: An Investment Framework for Predicting the Future (Papic Marko)(Pevná vazba)

Forecast geopolitics and markets with this clear and insightful resource Geopolitical Alpha - An Investment Framework for Predicting the Future provides readers with an original and compelling approach to forecasting the future and beating the markets while doing so. Persuasively written by author,

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal (Klaff Oren)(Pevná vazba)

Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book 'Fast, fun and immensely practical.' --JOE SULLIVAN, Founder, Flextronics 'Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.' --JOSH WHITFORD, Founder, Echelon

Selling Luxury: Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale (Lent Robin)(Pevná vazba)

Praise for Selling Luxury 'Genevi ve and Robin have brought together their talents tocreate a book that gives all Sales Ambassadors the fundamentals inselling and building customer loyalty.'--Hamida Belkadi, CEO, De Beers Diamond Jewellers, USA'Selling Luxury is filled with ways of exceeding each

Disruptive Classroom Technologies: A Framework for Innovation in Education (Magana Sonny)(Paperback)

Timely and powerful, this book offers a new framework to elevate instructional practices with technology and maximize student learning. The T3 Framework helps teachers categorize students' learning as translational, transformational, or transcendent, sorting through the low-impact applications to

Positioning: The Battle for Your Mind, 20th Anniversary Edition (Ries Al)(Pevná vazba)

'Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....'--David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981

Malware Analyst's Cookbook and DVD: Tools and Techniques for Fighting Malicious Code [With DVD] (Ligh Michael)(Pevná vazba)

A computer forensics 'how-to' for fighting malicious code and analyzing incidents With our ever-increasing reliance on computers comes an ever-growing risk of malware. Security professionals will find plenty of solutions in this book to the problems posed by viruses, Trojan horses, worms, spyware,

Closing the Gap Between ASIC & Custom: Tools and Techniques for High-Performance ASIC Design (Chinnery David)(Pevná vazba)

by Kurt Keutzer Those looking for a quick overview of the book should fast-forward to the Introduction in Chapter 1. What follows is a personal account of the creation of this book. The challenge from Earl Killian, formerly an architect of the MIPS processors and at that time Chief Architect at

Engineering Ethics and Design for Product Safety (D'Entremont Kenneth L.)(Pevná vazba)

A systematic approach to product design and safety from an engineering perspective This new design guide focuses on product safety and engineering ethics for engineering students and technical professionals across many fields and industries. The book is written from the perspective of an active

The Interaction Field: The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society (Joachimsthaler Erich)(Pevná vazba)

Introducing a new business model for smart growth that creates shared value and social benefitMost business models are transactional and thrive on enormous scale, huge distribution networks, and brand recognition. But then along comes a rival that is small, nimble, and doesn't care much about its

Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership (Rafinejad Dariush)(Pevná vazba)

This title uses a holistic approach to examine the diverse issues that managers face to channel resources in the right direction for commercial success. It details the commercialization of innovation and new products in fast-paced, high-tech markets and how to match tecnological advances to new

New Trends and Opportunities for Central and Eastern European Tourism (Nistoreanu Puiu)(Pevná vazba)

Provides research exploring the theoretical and practical aspects of contemporary tourism in Eastern Europe and its effect on economics and sociology. The book features coverage on a broad range of topics, including monument protection, economic features, and socialist