The B2B Social Media Book (Bodnar)(Pevná vazba)

The B2B Social Media Book (Bodnar)(Pevná vazba)

Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide

Social Media in Sport: Theory and Practice (Abeza Gashaw)(Pevná vazba)

This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied

Change the World Using Social Media (Signorelli Paul)(Pevná vazba)

In this story-driven handbook to using social media to foster collaboration and positive change, people using social media describe how those tools work and how they have used social media to produce positive transformations within their extended communities. Starting with an overview of what

Social Media Marketing: Facebook Marketing, Youtube Marketing, Instagram Marketing (Smith Mark)(Pevná vazba)

Create Amazing Business Opportunities And Reach More Followers Using the Power of The Social Media 3 Manuscripts in 1 Book - Facebook Marketing, Youtube Marketing, Instagram Marketing **Facebook Marketing** The book holds your hand and helps you traverse the landscape of Facebook by offering you

Research Perspectives on Social Media Influencers and their Followers (Watkins Brandi)(Pevná vazba)

Research Perspectives on Social Media Influencers and their Followers argues that the brands that find the most success on social media are the ones that acknowledge the real key to social media marketing--it's all about the followers. This collection, edited by Brandi Watkins, explores how social

Who's Laughing Now?: Feminist Tactics in Social Media (Sunden Jenny)(Pevná vazba)

Exploring feminist social media tactics that use humor as a form of resistance to misogyny, the affective dynamics of shame, shaming, and shamelessness.Online sexism, hate, and harassment aim to silence women through shaming and fear. In Who's Laughing Now? Jenny Sund n and Susanna Paasonen examine

Understanding Social Media (Hjorth Larissa)(Pevná vazba)

Exploring questions of both exploitation and empowerment, Understanding Social Media provides a critical conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, it explores the key themes and concepts, going beyond

B2B Brand Management (Kotler Philip)(Pevná vazba)

This book is one of the first to probe deeply into the art and science of branding industrial products. As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of consumer

Social Media Marketing All-In-One for Dummies (Krasniak Michelle)(Paperback)

Get social with the bestselling social media marketing book No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online

Political Participation on Social Media: The Lived Experience of Online Debate (Bailey Elizabeth Anne)(Pevná vazba)

This book explores people's lived experience of discussing politics online. Based on original research involving in-depth conversations with 85 participants around the UK, it asks people about their own understanding of their online engagement, focusing on major UK political events and related

A Social History of the Media (Briggs Asa)(Paperback)

The first three editions of this bestselling book have established A Social History of the Media as a classic, providing a masterful overview of communication media and of the social and cultural contexts within which they emerged and evolved over time.This fourth edition has been revised and

New Media and China's Social Development (Xie Yungeng)(Pevná vazba)

Addresses the developmental history of and trends in new media in China Demonstrates how new media profoundly influences media ecology and all aspects of society Illustrates how new media is facilitating social development and transformation in China

Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline (Tyler Marylou)(Pevná vazba)

The proven system for rapid B2B sales growth from the coauthor of Predictable Revenue, the breakout bestseller hailed as a 'sales bible' (Inc.com)If your organization's success is driven by B2B sales, you need to be an expert prospector to successfully target, qualify, and close business

I Like, I Don't Like (Baccelliere Anna)(Pevná vazba)

National Council for the Social Studies-Children's Book Council: 2018 Notable Social Studies Trade Books for Young People An eye-opening introduction to an important issue The UN Convention on the Rights of the Child states that every child in the world has the right to play. Unfortunately, that

Grassroots Strategy: Cultivating B2B Growth from the Ground Up (Bennett Jeff W.)(Pevná vazba)

A powerful yet practical guide to B2B strategic growth, it's like a mini-MBA.Accelerating profitable growth has been one of the long-standing challenges of business executives. Even today, with stock markets booming and M&A activity returning to record levels, organic growth is anemic for many

Dreams of Freedom (Amnesty International)(Pevná vazba)

A 2016 Notable Social Studies Trade Book for Young People (National Council for the Social Studies-Children's Book Council)'I have walked that long road to freedom. I have tried not to falter... I have taken a moment to rest, but I can only rest for a moment, for with freedom come

Social Warming - The Dangerous and Polarising Effects of Social Media (Arthur Charles)(Pevná vazba)

Nobody meant for this to happen. Facebook didn't mean to facilitate a genocide. Twitter didn't want to be used to harass women. YouTube never planned to radicalise young men. But with billions of users, these platforms need only tweak their algorithms to generate more 'engagement'. In so doing,

Social Butterflies - Reclaiming the Positive Power of Social Networks (Sanders Michael)(Pevná vazba)

In this groundbreaking book, the Nudge Unit's Chief Scientist, Michael Sanders, demonstrates the power and reach of social networks and why they're key to our success and

Neville Jacobs: I'm Marc's Dog (Newbold Nicholas)(Pevná vazba)

The Instagram photographs of the glamorous life of Neville, social-media superstar and esteemed companion of the fashion designer Marc Jacobs. With classic images from his popular Instagram account as well as outtakes, carefully styled shots from Neville's 'fashion editorials,' and candid snapshots

Foundations of Affective Social Learning: Conceptualizing the Social Transmission of Value (Dukes Daniel)(Pevná vazba)

Written by experts in comparative, developmental, social, cognitive and cultural psychology, this book introduces the novel concept of affective social learning to help explain why what matters to us, matters to us. In the same way that social learning describes how we observe other people's

Feminist Media: From the Second Wave to the Digital Age (Sedgwick Claire)(Pevná vazba)

This book analyses the relationship between second wave feminist media production and

Time to Make Friends - The perfect picture book for teaching young children about social skills (Tassoni Penny)(Pevná vazba)

Sport Entrepreneurship: An Economic, Social and Sustainability Perspective (Ratten Vanessa)(Pevná vazba)

This book is the first of its kind to focus on the role of economics, social issues and sustainability in terms of sport entrepreneurship, thereby paving the way for both a monetary and social perspective of the subject. Ratten focuses on sport entrepreneurship from multiple levels of analysis

Netnography: The Essential Guide to Qualitative Social Media Research (Kozinets Robert)(Pevná vazba)

Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. In this landmark third edition, Netnography: The Essential Guide provides