Data Driven Marketing for Dummies (Semmelroth David)(Paperback)

Data Driven Marketing for Dummies (Semmelroth David)(Paperback)

Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends,

Data Mining for Social Network Data (Memon Nasrullah)(Paperback)

Driven by counter-terrorism efforts, marketing analysis and an explosion in online social networking in recent years, data mining has moved to the forefront of information science. This proposed Special Issue on Data Mining for Social Network Data will present a broad range of recent studies in

Digital Marketing for Dummies (Deiss Ryan)(Paperback)

Get digital with your brand today Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you'll discover how digital tools can expand your brand's reach and help you acquire new customers. Digital marketing is

Marketing Automation for Dummies (Sweezey Mathew)(Paperback)

Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling,

Marketing For Dummies (Mortimer Ruth)(Paperback / softback)

Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established

Sports Betting for Dummies (Scheps Swain)(Paperback)

The best sports betting books are data driven, statistically honest, and offer ways to take action. Sports Betting For Dummies will cover the basics, as well as delving into more nuanced topics. Subjects covered will include: - Types of bets - Statistics - Handicapping fundamentals - Betting on

Network Marketing For Dummies (Ziglar Zig)(Paperback)

Network marketing has helped people all over the world achieve financial independence--and it can help you do the same. As a profession, network marketing invites all people, regardless of gender, experience, education, or financial status, to jump on board and build a satisfying and potentially

Affiliate Marketing for Dummies (Sudol Ted)(Paperback)

Get Your Piece of the Hottest Business Online Today Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large & small like Amazon, Sears, Best Buy, Overstock, Lowe's, Priceline & others have programs so you can profit from the thousands of products they

Facebook Marketing for Dummies (Diamond Stephanie)(Paperback)

Add Facebook to your marketing plan--and watch your sales grow With 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers. This presents a demand for knowledge about how to strategically plan, execute, and

The Media Education Manifesto (Buckingham David)(Paperback)

In the age of social media, fake news and data-driven capitalism, the need for critical understanding is more urgent than ever. Half-baked ideas about 'media literacy' will lead us nowhere: we need a comprehensive and coherent educational approach. We all need to think critically about how media

Account-Based Marketing for Dummies (Vajre Sangram)(Paperback)

Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know (Jeffery Mark)(Pevná vazba)

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketingIn the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working

Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System (Kotler Philip)(Paperback)

A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care

Marketing Analytics: Data-Driven Techniques with Microsoft Excel (Winston Wayne L.)(Paperback)

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make

Beekeeping For Dummies (Wiscombe David)(Paperback / softback)

The fast and easy way to start and maintain a hive Beekeeping For Dummies is a practical, step-by-step beginner's guide to

Data Driven Marketing: Leverage Data to Increase Sales, Grow Profits, and Land More Customers (Bryan Roger)(Paperback)

Inside this book, Enfusen Founder Roger Bryan outlines everything you need to systematically implement data-driven marketing in your organization.You'll learn how to implement a successful strategy the very first time based on CMO.com's Five Phases of Data Driven Marketing.GatherUnderstandDecide

Social Media Marketing All-In-One for Dummies (Krasniak Michelle)(Paperback)

Get social with the bestselling social media marketing book No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online

The Diabetes Lifemap: Data Driven Diabetes Care for the 21st Century (Bleich David)(Paperback)

The Diabetes LIFEMAP transforms the old model of physician centered care to personalized patient focused, data-driven diabetes care for the 21st

Facilitating Evidence-Based, Data-Driven School Counseling: A Manual for Practice (Zyromski Brett)(Paperback)

Driven by Data 2.0: A Practical Guide to Improve Instruction (Bambrick-Santoyo Paul)(Paperback)

The bestselling guide for school leaders--updated in a new edition Data-driven instruction is the philosophy that schools should focus on two simple questions: how do you know if are students learning? And when they are not, what do you do about it? Driven by Data 2.0 is a practical guide that

Direct, Digital & Data-Driven Marketing (Spiller Lisa)(Paperback)

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven

Big Data For Dummies (Nugent Alan)(Paperback)

Find the right big data solution for your business or organization Big data management is one of the major challenges facing business, industry, and not-for-profit organizations. Data sets such as customer transactions for a mega-retailer, weather patterns monitored by meteorologists, or social

A Data-Driven Company: 21 Lessons for Large Organizations to Create Value from AI (Benjamins Richard)(Paperback)

Social Media Marketing for Dummies (Diamond Stephanie)(Paperback)

Make friends and sell things to people through social media Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale--often directly into the pockets of consumers. But in the proliferating, ever-changing