Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know (Jeffery Mark)(Pevná vazba)

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know (Jeffery Mark)(Pevná vazba)

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketingIn the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working

Key Marketing Metrics - The 50+ metrics every manager needs to know (Bendle Neil)(Paperback / softback)

Social Media Marketing: Facebook Marketing, Youtube Marketing, Instagram Marketing (Smith Mark)(Pevná vazba)

Create Amazing Business Opportunities And Reach More Followers Using the Power of The Social Media 3 Manuscripts in 1 Book - Facebook Marketing, Youtube Marketing, Instagram Marketing **Facebook Marketing** The book holds your hand and helps you traverse the landscape of Facebook by offering you

H2h Marketing: The Genesis of Human-To-Human Marketing (Kotler Philip)(Pevná vazba)

In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It's not just technological advances that have made it necessary to revisit the way

Marketing 5.0: Technology for Humanity (Kotler Philip)(Pevná vazba)

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the 'Four P's of Marketing,' Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know (Kotler Philip)(Pevná vazba)

Philip Kotler - der Altvater des Marketing - gilt als einer der Architekten des modernen Marketing. In seiner 40-j hrigen Karriere hat er eine Reihe dicker W lzer zum Thema Marketing geschrieben, die alle zu internationalen Klassikern geworden sind und in 25 Sprachen bersetzt wurden. Mit

Marketing in Healthcare-Related Industries (hc) (Hinson Robert E.)(Pevná vazba)

Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today's environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics on healthcare marketing have

Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale (Stahlberg Markus)(Pevná vazba)

Shopper Marketing explores the subject of focused marketing initiatives aimed at browsers and shoppers who are in-store and can be influenced in their final buying decisions. Now with a new foreword by Philip Kotler this second edition features 12 brand new articles that reflect the current changes

Marketing Wisdom (Kompella Kartikeya)(Pevná vazba)

This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest

Storynomics - Story Driven Marketing in the Post-Advertising World (McKee Robert)(Pevná vazba)

Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership

Storynomics: Story-Driven Marketing in the Post-Advertising World (McKee Robert)(Pevná vazba)

Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of

Critical Marketing: Issues in Contemporary Marketing (Tadajewski Mark)(Paperback)

Critical Marketing, edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketing in a single concise text which includes seminal journal articles by leading experts. Critical Marketing is publishing at a time when there is an

Start-Up Marketing Strategies in India (Ramesh M. Anil)(Pevná vazba)

Start-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix of Product, Price, Place & Promotion. Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors,

International Marketing Data and Statistics (Euromonitor International)(Pevná vazba)

International Marketing Data and Statistics 2011 is one of Euromonitor's best-selling reference books. Now in its 35th edition the book has hard to find demographic, economic and marketing statistics for 160 non-European

Tourism Planning and Destination Marketing (Camilleri Mark Anthony)(Pevná vazba)

Destination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and

Subscription Marketing: Strategies for Nurturing Customers in a World of Churn (Janzer Anne)(Pevná vazba)

The marketing playbook for the Subscription Economy, now in its 3rd editionSubscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?A successful subscription business is built on lasting relationships, not

The Essentials of Contemporary Marketing (Willan Mo)(Pevná vazba)

As the effectiveness of traditional marketing techniques continues to diminish, contemporary marketing increasingly becomes the most reliable method of expanding outreach and reflecting the needs of the modern consumer. When implemented, these contemporary strategies offer the greatest support for

Guerrilla Marketing: Counterinsurgency and Capitalism in Colombia (Fattal Alexander L.)(Pevná vazba)

Brand warfare is real. Guerrilla Marketing details the Colombian government's efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and

Understanding Marketing (Davies Mark)(Paperback / softback)

Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their

Data Mining for Social Network Data (Memon Nasrullah)(Paperback)

Driven by counter-terrorism efforts, marketing analysis and an explosion in online social networking in recent years, data mining has moved to the forefront of information science. This proposed Special Issue on Data Mining for Social Network Data will present a broad range of recent studies in

Continuing to Broaden the Marketing Concept (Iacobucci Dawn)(Pevná vazba)

Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative (Brinker Scott)(Pevná vazba)

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing

Review of Marketing Research (Malhotra Naresh K.)(Pevná vazba)

The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, RMR publishes longer chapters

The Gospel-Driven Church: Uniting Church Growth Dreams with the Metrics of Grace (Wilson Jared C.)(Pevná vazba)