Music Marketing: Press, Promotion, Distribution, and Retail (King Mike)(Paperback)

Music Marketing: Press, Promotion, Distribution, and Retail (King Mike)(Paperback)

(Berklee Press). Berklee expert speaks on how to market and distribute your songs and group. Sell more music Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This

Integrated Advertising, Promotion, and Marketing Communications, Global Edition (Clow Kenneth)(Paperback / softback)

Retail Marketing Management - Principles and Practice (McGoldrick Peter)(Paperback / softback)

Fashion Promotion: Building a Brand Through Marketing and Communication (Moore Gwyneth)(Paperback)

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (Andrews J. Craig)(Paperback)

Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS,

Retail Marketing Management: The 5 Es of Retailing (Grewal Dhruv)(Paperback)

In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education -

Recording Orchestra and Other Classical Music Ensembles (King Richard)(Paperback)

Recording Orchestra and Other Classical Music Ensembles explores techniques and methodologies specific to recording classical music. Whether a newcomer or a seasoned engineer looking to refine their skills, this book speaks to all levels of expertise and covers every aspect of recording symphonic

Conglomerate Rock: The Music Industry's Quest to Divide Music and Conquer Wallets (Park David J.)(Paperback)

Conglomerate Rock examines how the music industry is creating a new distribution infrastructure by dividing access to exclusive releases through different subscription services, hardware, and new media like audio DVDs in order to maximize profits. Author David J. Park argues that while these

Press Start: Using Gamification to Power-Up Your Marketing (Griffin Daniel)(Paperback)

Press Start examines the benefits and uses of gamification, in order for businesses of any size and sector to create engaging and effective marketing campaigns. With many success stories from the likes of LinkedIn, Delta Airlines, Starbucks, and Duolingo, marketing gamification is already a

Night Shift (King Stephen)(Paperback / softback)

Hodder are boosting Stephen King's backlist with new covers, new author branding and a marketing campaign which directs readers to the right King title for them

Digitized: Industry Transformation and Disruption Through Entrepreneurship and Innovation (Einav Gali)(Paperback)

Over the past ten years, industries such as music, retail, journalism, advertising, and health information have experienced massive and wrenching disruption. Dominant players have been displaced and often marginalized by innovative, entrepreneurial competitors. The same digital transformation has

Nightmares and Dreamscapes (King Stephen)(Paperback / softback)

Hodder are boosting Stephen King's backlist with new covers, new author branding and a marketing campaign which directs readers to the right King title for

Just After Sunset (King Stephen)(Paperback / softback)

Hodder are boosting Stephen King's backlist with new covers, new author branding and a marketing campaign which directs readers to the right King title for

Four Past Midnight (King Stephen)(Paperback / softback)

Hodder are boosting Stephen King's backlist with new covers, new author branding and a marketing campaign which directs readers to the right King title for

Isles of Scilly Folk Tales (O'Connor Mike)(Paperback)

Sail away to a land of shipwrecks and smugglers, priests and press-gang, kings and Vikings Scilly has been its own unique land for centuries, apart from England, even apart from Cornwall, yet its folk tales have been poorly documented. This long-awaited volume brings the wonderful landscape of

Revival (King Stephen)(Paperback / softback)

The No. 1 hardback bestseller, King's spectacularly dark and electrifying novel about music, the powerful bond between two people, addiction, religion and what might exist on the other side of

The Beggar King and the Secret of Happiness: A True Story (Ben Izzy Joel)(Paperback)

'Wonderful ' (Grace Paley). 'Heartwarming and smart and wonderfully written' (Detroit Free Press). 'Provides edifying advice, intimately given, like the best-selling Tuesdays with Morrie' (the Dallas Morning News). 'Altogether original' (Dr. Laura Schlessinger). 'This story will speak to the

Sun King (Crouch Kevin)(Paperback)

Music producer Sam Phillips and his landmark studio, Sun Records, hold a unique place in the history of rock 'n' roll - by many accounts, before Phillips recorded 'Rocket 88' by Jackie Brenston and his Delta Cats in 1951, rock 'n' roll as we know it didn't even exist. Phillips is simultaneously

Secret Liverpool: An Unusual Guide (Keating Mike)(Paperback)

Discover for yourself the haunts of slave traders, privateers and press-gangs, the hideaway of a suspected assassin and the desecrated grave of a self-professed Jack the Ripper, track down the birthplace of rail travel and Britain's earliest mosque, marvel at a life-size replica of the world's

Chicago Blues: The City and the Music (Rowe Mike)(Paperback)

Chicago has always had a reputation as a 'wide open town' with a high tolerance for gangsters, illegal liquor, and crooked politicians. It has also been the home for countless black musicians and the birthplace of a distinctly urban blues-more sophisticated, cynical, and street-smart than the

A Deal with the Elf King (Kova Elise)(Paperback)

This stand-alone, fantasy romance about a human girl and her marriage to the Elf King is impossible to put down!The elves come for two things: war and wives. In both cases, they come for death.Three-thousand years ago, humans were hunted by powerful races with wild magic until the treaty was

I Die Each Time I Hear the Sound: A Memoir (Doughty Mike)(Paperback)

A precise yet disorienting look at the exhilaration of music, the process of memory, and the moments when the world becomes new, by the acclaimed songwriter and author of The Book of Drugs '[Mike Doughty's writing is] astonishingly vital, energized, and natural. . . . acerbic and sometimes

Skeleton Crew - featuring The Mist (King Stephen)(Paperback / softback)

Hodder are boosting Stephen King's backlist with new covers, new author branding and a marketing campaign which directs readers to the right King title for them

Kaiser - The Greatest Footballer Never To Play Football (Smyth Rob)(Paperback / softback)

1980s Rio de Janeiro.There's only one king in this city and he's got the mullet, swagger and fake ID to prove it.Introducing Carlos Henrique Raposo, known to all as KAISER.This guy's got more front than Copacabana beach. He's the most loveable of rogues with the most common of dreams: to become a