Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative (Brinker Scott)(Pevná vazba)

Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative (Brinker Scott)(Pevná vazba)

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing

Agile Now: Your Quick Start Introduction to Agile (Cole Rob)(Paperback)

Want to work smarter, faster and more productively? Agile is an innovative way of working that will help you deliver high quality products and services cost-effectively, to embrace change and keep improving as you go. Whether you're a one-person start-up or with a multinational, Agile Now will help

Agile Principles, Patterns, and Practices in C# (Martin Micah)(Pevná vazba)

With the award-winning book Agile Software Development: Principles, Patterns, and Practices, Robert C. Martin helped bring Agile principles to tens of thousands of Java and C++ programmers. Now .NET programmers have a definitive guide to agile methods with this completely updated volume from

Social Media Marketing: Facebook Marketing, Youtube Marketing, Instagram Marketing (Smith Mark)(Pevná vazba)

Create Amazing Business Opportunities And Reach More Followers Using the Power of The Social Media 3 Manuscripts in 1 Book - Facebook Marketing, Youtube Marketing, Instagram Marketing **Facebook Marketing** The book holds your hand and helps you traverse the landscape of Facebook by offering you

Agile Software Requirements: Lean Requirements Practices for Teams, Programs, and the Enterprise (Leffingwell Dean)(Pevná vazba)

'We need better approaches to understanding and managing software requirements, and Dean provides them in this book. He draws ideas from three very useful intellectual pools: classical management practices, Agile methods, and lean product development. By combining the strengths of these three

Marketing in Healthcare-Related Industries (hc) (Hinson Robert E.)(Pevná vazba)

Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today's environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics on healthcare marketing have

Tourism Planning and Destination Marketing (Camilleri Mark Anthony)(Pevná vazba)

Destination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and

The Great Gatsby (Fitzgerald F. Scott)(Pevná vazba)

- Marketing activity is focused on visibility in-store and online- Pre-publication mailings to special interest media, national and regional magazines, - Major focus on gift, travel, tourist sector- Mailings and promotion to Museums and galleries and local exhibitions. Little treasures, the FLAME

International Marketing Data and Statistics (Euromonitor International)(Pevná vazba)

International Marketing Data and Statistics 2011 is one of Euromonitor's best-selling reference books. Now in its 35th edition the book has hard to find demographic, economic and marketing statistics for 160 non-European

Sustainability Marketing: New Directions and Practices (Sharma Rishi Raj)(Pevná vazba)

With changing business needs and increased levels of consumer awareness concerning social and ecological issues, organisations need to realign their profitability strategies in order to demonstrate their engagement with sustainable practices. Sustainability Marketing: New directions and practices

Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale (Stahlberg Markus)(Pevná vazba)

Shopper Marketing explores the subject of focused marketing initiatives aimed at browsers and shoppers who are in-store and can be influenced in their final buying decisions. Now with a new foreword by Philip Kotler this second edition features 12 brand new articles that reflect the current changes

Sustainable Marketing: How to Drive Profits with Purpose (Carvill Michelle)(Pevná vazba)

Sustainable Marketing is the essential guide to implementing, maintaining and scaling sustainability in any marketing initiative. Sustainable Marketing represents the new benchmark for modern marketing. It emphasizes the importance of sustainability in modern marketing, before providing a

Children's Food: Marketing and Innovation (Smith G.)(Pevná vazba)

The purpose of this book is to serve as essential reading for those innovating and marketing food products for children as well as those determined to better understand the children's marketplace in order to ensure that it is administered in a manner consistent with the long-term aspirations of

More Effective Agile: A Roadmap for Software Leaders (McConnell Steve)(Pevná vazba)

This new book from Steve McConnell, author of the software industry classic Code Complete, distills hundreds of companies'-worth of hard-won insights into an easy-to-read guide to the proven, modern Agile practices that work best. In this comprehensive yet accessible overview for software leaders,

Guerrilla Marketing: Counterinsurgency and Capitalism in Colombia (Fattal Alexander L.)(Pevná vazba)

Brand warfare is real. Guerrilla Marketing details the Colombian government's efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and

Sustainable Destination Branding and Marketing: Strategies for Tourism Development (Sharma Anukrati)(Pevná vazba)

Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable

Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands (Smith Kerry)(Pevná vazba)

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago

The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success (Roetzer Paul)(Pevná vazba)

Cook This Book - Techniques That Teach and Recipes to Repeat (Baz Molly)(Pevná vazba)

A thoroughly modern guide to becoming a smarter, faster, more creative cook from Bon Appetit star Molly Baz, featuring fun, flavourful recipes anyone can

Marketing Performance: How Marketers Drive Profitable Growth (Freundt Tjark)(Pevná vazba)

Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing - because they want their budget to make a difference for their

Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers (Cundari Aldo)(Pevná vazba)

The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the

If Only I Had a Green Nose (Lucado Max)(Pevná vazba)

A green nose. How silly, thought Punchinello. It wouldn't make him faster, stronger, or even smarter. It would only make him greener--and make him look just like all the other Wemmicks! Why would he want that when he knows Eli made each of them different for a reason? But when Punchinello stops

Lifestyle Brands: A Guide to Aspirational Marketing (Saviolo S.)(Pevná vazba)

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire,

Peter Pan (Barrie James Matthew)(Pevná vazba)

- Marketing activity is focused on visibility in-store and online- Pre-publication mailings to special interest media, national and regional magazines, - Major focus on gift, travel, tourist sector- Mailings and promotion to Museums and galleries and local exhibitions. A stunning new edition with