Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World (Allen Frederick)(Paperback)

Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World (Allen Frederick)(Paperback)

Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World (Allen Frederick)(Paperback)

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Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World (Allen Frederick)(Paperback) - popis produktu

A 'highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche' (Publishers Weekly).

Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise.

In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a

Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World (Allen Frederick)(Paperback) - historie ceny a dostupnosti

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