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A 'highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche' (Publishers Weekly).
Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with aA 'highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche' (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion
The first book by a Coca-Cola CEO tells the remarkable story of the company's revival.Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company. Inside Coca-Cola tells an
The never-before-told inside story of how the Premier League became the wildest, richest, most popular entertainment business on the
The Club is the inside story of how English soccer's Premier League became the wildest, richest, most popular sports product on the planet, 'a narrative that is part Great Expectations, part Game of Thrones, in equal measure.' (Roger Bennett, NBC Sports, Men in Blazers) This is a sports and
***Winner of the William Hill Sports Book of the Year, 2020 - the inside story of the Russian doping programme by the man behind it all*** One of the Financial Times's 'Fifty people who shaped the decade' 'The biggest sports scandal the world has ever seen' In 2015, Russia's Anti-Doping Centre was
The thrilling true story of how a Second World War hero became Britain's greatest
SHORTLISTED FOR THE FT & GOLDMAN SACHS BUSINESS BOOK OF THE YEAR AWARD 2013. The inside story of the work of the world's most powerful central bankers, offering an unparalleled view from the cockpit of the global economy, as three men struggle to keep it from going
A cross between a business book and a storybook, How Coca-Cola Took Over the World is a collection of 101 accessible, enjoyable and informative tales of some of the world s greatest brands, including Tiffany s, Mercedes, Apple, Pinterest, Chanel No. 5, Corona, Brewdog, Spanx, LG, KFC, WWF, Guinness
All the best magic happens when the clock strikes midnight . . . Enter a world of wonder in the brand new classic adventure from the fastest-growing UK children's author, Ben Miller. Pre-order
SPIES IN THE SKY is the thrilling, little-known story of the partner organisation to the famous code-breaking centre at Bletchley Park. It is the story of the daring reconnaissance pilots who took aerial photographs over Occupied Europe during the most dangerous days of the Second World War, and of
The story of the Spartans is one of the best known in history, from their rigorous training to their dramatic feats of arms--but is that portrait of Spartan supremacy true? Renowned novelist and popular historian Myke Cole goes back to the original sources to set the record straight. The Spartan
The memoir behind the documentary One Night in Turin, the inside story of a World Cup that changed our footballing nation forever It was the World Cup semi-finals. On 4th July, 1990, in a stadium in Turin, Gazza cried, England lost and football changed
The impossibly moving story of how Judy, World War Two's only animal POW, brought hope in the midst of
Originally a county town in Middlesex, Ealing became known as the 'Queen of the Suburbs' when joined to London in the last century. Famous for the Ealing Studios, the oldest film studios in the world, in this book authors Paul Lang and Jonathan Oates delve into the fascinating but often lesser
Tells the story of how a boy from South Africa's poverty-stricken black townships became one of the world's best-known religious figures, a moral icon to those who work for peace and justice
The untold story of how Japan became a cultural superpower through the fantastic inventions that captured--and transformed--the world's imagination. 'A masterful book driven by deep research, new insights, and powerful storytelling.'--W. David Marx, author of Ametora: How Japan Saved American Style
Volume 1 of The Story of the Tour de France concluded with Bernard Th venet's dramatic victory over Eddy Merckx in the 1975 Tour. Volume two opens with super-climber Lucien van Impe's taking advantage of a course made for the riders with wings. His win was followed by the dominating presence of
The inspirational story of how an African-owned coffee company became a profitable global brand offersan argument for trade as opposed to aid, and alesson in how Africa can dictate the terms of its futureSince it was founded in 2003, Good African Coffee has helped thousands of farmers earn a decent
Reveals how social media is hacking our minds, our societies and the world - and what we can do about it
Born into one of the wealthiest families in the world, Walter Rothschild became a well-known zoologist and one of Britain's best-known eccentrics. In this book, his niece Miriam describes his
The Special Operations Executive (SOE) was a secret British organisation created early in the Second World War to encourage resistance and carry out sabotage behind enemy lines. This text shows how in the face of extreme danger and personal risk this select band of men and women helped tilt the
The story of the founder of Reebok, Joe Foster, who grew the business from a small factory in Bolton to a major international
How a little kid from Dublin became a world champion boxer. Bernard Dunne tells his own story in his own words: for children Growing up in Neilstown, west Dublin, Bernard Dunne was always going to be a boxer. His Dad Brendan was an Olympic boxer in his day, and coached in the CIE club in Inchicore,
In The Darkening Age, Catherine Nixey tells the little-known - and deeply shocking - story of how a militant religion deliberately tried to extinguish the teachings of the Classical world, ushering in unquestioning adherence to the 'one true faith'. The Roman Empire had been generous in embracing