Critical Marketing: Issues in Contemporary Marketing (Tadajewski Mark)(Paperback)

Critical Marketing: Issues in Contemporary Marketing (Tadajewski Mark)(Paperback)

Critical Marketing, edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketing in a single concise text which includes seminal journal articles by leading experts. Critical Marketing is publishing at a time when there is an

Understanding Marketing (Davies Mark)(Paperback / softback)

Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their

Organizing Marketing and Sales: Mastering Contemporary B2B Challenges (Andersson Per)(Paperback)

Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales

Affiliate Marketing: Proven Step By Step Guide To Make Passive Income With Affiliate Marketing (Smith Mark)(Paperback)

Marketing - Základy marketingu 1. díl - Marek Moudrý

Učebnice Marketing - základy marketingu poskytuje čtenáři základy marketingového myšlení a ukazuje, že marketing je v současnosti nezbytně nutnou metodou řízení úspěšné firmy. Vede k rozvíjení schopnosti ekonomického myšlení a k pochopení marketingových činností ve

Marketing - Základy marketingu 2. díl - Marek Moudrý

Učebnice Marketing - základy marketingu poskytuje čtenáři základy marketingového myšlení a ukazuje, že marketing je v současnosti nezbytně nutnou metodou řízení úspěšné firmy. Vede k rozvíjení schopnosti ekonomického myšlení a k pochopení marketingových činností ve

Successful Digital Marketing in a Week (Smith Nick)(Paperback)

Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to 'paid' advertising, mobile marketing and creating the perfect website for

Marketing Wisdom (Kompella Kartikeya)(Pevná vazba)

This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest

The Essentials of Contemporary Marketing (Willan Mo)(Pevná vazba)

As the effectiveness of traditional marketing techniques continues to diminish, contemporary marketing increasingly becomes the most reliable method of expanding outreach and reflecting the needs of the modern consumer. When implemented, these contemporary strategies offer the greatest support for

Global Marketing, Global Edition (Green Mark)(Paperback / softback)

Mastering Fashion Marketing (Jackson Tim)(Paperback)

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique

The Fundamentals of Digital Fashion Marketing (Harris Clare)(Paperback)

The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital practice within the fashion industry. It is designed to inform and inspire today's graduates as the next generation of creative marketers. It identifies key digital marketing approaches and emerging

Marketing - Učebnice učitele - Marek Moudrý

Učebnice Marketing - základy marketingu poskytuje čtenáři základy marketingového myšlení a ukazuje, že marketing je v současnosti nezbytně nutnou metodou řízení úspěšné firmy. Vede k rozvíjení schopnosti ekonomického myšlení a k pochopení marketingových činností ve

Outside-In Marketing: Using Big Data to Guide Your Content Marketing (Mathewson James)(Paperback)

Supercharge ROI by Rebuilding Content Marketing Around Your Customer Marketing has always been about my brand, my product, my company. That's 'inside-out' marketing. Today, customers hate it--and ignore it. What does work? Customized messages they already care about. Marketing that respects their

Professional English in Use Marketing with Answers (Farrall Cate)(Paperback)

Professional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know (Jeffery Mark)(Pevná vazba)

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketingIn the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working

Craft Beer Marketing & Distribution: Brace for Skumeggedon (Colburn Mark)(Paperback)

This unique book is written by a marketing executive who has 30 years in the US beverage alcohol business focusing on craft beer. The book covers marketing and distribution for any size craft beer brewer, spirits distiller, wine vinter or non alcoholic beverage producer. Real life case histories

New Marketing Playbook - How to grow in a changing world (Mehta Ritchie)(Paperback / softback)

'A must-have book for anyone interested in marketing to learn, step by step, how marketing is actually done.' Jaideep Prabhu, Professor of Marketing at the Cambridge Judge Business School, Cambridge University 'This book is a great read that will help you add value to your business, customers and

Social Media Marketing: Facebook Marketing, Youtube Marketing, Instagram Marketing (Smith Mark)(Pevná vazba)

Create Amazing Business Opportunities And Reach More Followers Using the Power of The Social Media 3 Manuscripts in 1 Book - Facebook Marketing, Youtube Marketing, Instagram Marketing **Facebook Marketing** The book holds your hand and helps you traverse the landscape of Facebook by offering you

Marketing in the Digital Age (Kumar Dinesh)(Paperback)

A comprehensive and engaging textbook on use and application of digital tools in marketing in a rapidly changing world. This textbook describes how digital methods can enhance marketing experience by going beyond cliched metrics of likes and shares in marketing strategies. Marketing in the

Špinavé peníze - Marek Juda - e-kniha

Marketing Breakfast (Kitis George)(Paperback)

Marketing Breakfast is an introduction to marketing which analyses all the aspects a business person, start-up or anyone interested needs to know. The book analyses in a very simple way what marketing is and guides the reader how to create and implement a simple yet effective marketing strategy

Digital Marketing (Mathur Vibha)(Paperback / softback)

In today's ever changing environment, digital marketing has become the fastest means to advertise a business and create a brand value online. This book explains the digital marketing concept and tools to help students gain in-depth knowledge and develop critical thinking about the

Successful Social Media Marketing in a Week (Smith Nick)(Paperback)

Social Media Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you need to know in just seven short chapters. From making the right first impression and having a unified message and strategy, to knowing where your audience is, engaging them and