Tourism Planning and Destination Marketing (Camilleri Mark Anthony)(Pevná vazba)

Tourism Planning and Destination Marketing (Camilleri Mark Anthony)(Pevná vazba)

Destination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and

Sustainable Destination Branding and Marketing: Strategies for Tourism Development (Sharma Anukrati)(Pevná vazba)

Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable

The Branding of Tourist Destinations: Theoretical and Empirical Insights (Camilleri Mark Anthony)(Pevná vazba)

Tourism Planning and Development in South Asia (Stylidis Dimitrios)(Pevná vazba)

Tourism has huge significance as a global economic and social phenomenon, and given the growing reliance on the industry by service dependent economies around the world, the lack of focus on tourism planning and development in the South Asian area is surprising. Current issues including social,

Leisure, Sport and Tourism, Politics, Policy and Planning (Veal Anthony J.)(Paperback)

A comprehensive, multi-disciplinary approach to public policy making and planning in the leisure, sport, and tourism sectors, this book provides an introduction to the subject for undergraduate and postgraduate students. It examines the theoretical issues underpinning public sector policy making

Overtourism as Destination Risk: Impacts and Solutions (Sharma Anukrati)(Pevná vazba)

The tourism industry provides a vital lifeline in helping to develop and enhance the economic growth of cities, states, and nations, but there is growing concern internationally about how overtourism in certain regions is having an adverse impact on a number of tourist destinations. Overtourism as

Marketing Tourism and Hospitality: Concepts and Cases (George Richard)(Paperback)

This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a

MARKETING FOR HOSPITALITY AND TOURISM (PHILIP KOTLER)(Paperback)

Social Media Marketing: Facebook Marketing, Youtube Marketing, Instagram Marketing (Smith Mark)(Pevná vazba)

Create Amazing Business Opportunities And Reach More Followers Using the Power of The Social Media 3 Manuscripts in 1 Book - Facebook Marketing, Youtube Marketing, Instagram Marketing **Facebook Marketing** The book holds your hand and helps you traverse the landscape of Facebook by offering you

Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale (Stahlberg Markus)(Pevná vazba)

Shopper Marketing explores the subject of focused marketing initiatives aimed at browsers and shoppers who are in-store and can be influenced in their final buying decisions. Now with a new foreword by Philip Kotler this second edition features 12 brand new articles that reflect the current changes

Tourism Planning - Policies, Processes and Relationships (Hall C. Michael)(Paperback / softback)

Visitor Management in Tourism Destinations (Albrecht Julia N.)(Pevná vazba)

Visitor management may be considered as a component of destination management at all levels of a destination. It involves a wide range of stakeholders. This book demonstrates current knowledge on visitor management.Visitor Management in Tourism Destinations provides insight into critical concepts

Forest Management and Planning (Bettinger Pete)(Pevná vazba)

Forest Management and Planning, Second Edition, addresses contemporary forest management planning issues, providing a concise, focused resource for those in forest management. The book is intermixed with chapters that concentrate on quantitative subjects, such as economics and linear programming,

Destination Culture: Tourism, Museums, and Heritage (Kirshenblatt-Gimblett Barbara)(Paperback)

Destination Culture takes the reader on an eye-opening journey from ethnological artifacts to kitsch. Posing the question, 'What does it mean to show?' Barbara Kirshenblatt-Gimblett explores the agency of display in a variety of settings: museums, festivals, world's fairs, historical re-creations,

Tourism and Resilience: Individual, Organisational and Destination Perspectives (Hall C. Michael)(Paperback)

This is the first authored overview of resilience in tourism and its relationship to the broader resilience literature. The book examines resilience at individual, organisation and destination levels, and with respect to the wider tourism system. It is designed to be an upper-level undergraduate

Issues and Cases of Degrowth in Tourism (Andriotis Konstantinos)(Pevná vazba)

The expansion of mass tourism is becoming highly unpopular and 'tourism-phobia,' often expressed in the form of anti-tourism marches, is spreading across various destinations. In light of this, there is a paradigm shift from 'tourism growth' to 'tourism degrowth' through a desire for a drastic

Tourism Impacts, Planning and Management (Mason Peter (University of Bedfordshire UK))(Paperback / softback)

Tourism in the City: Towards an Integrative Agenda on Urban Tourism (Bellini Nicola)(Pevná vazba)

Global context, policies and practices in urban tourism: An introduction.- Part I Urban Tourism: Defining the research scene and dimensions.- Tourism connectivity and spatial complexity: A widening bi-dimensional arena of urban tourism research.- Mind the Gap: Reconceptualising inclusive

Fundamentals of Planning and Developing Tourism: Pearson New International Edition (Kastarlak Bulent)(Paperback / softback)

Handbook of Scales in Tourism and Hospitality Research (Gursoy Dogan)(Pevná vazba)

As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behavior but also consequences of such behavior as a function of

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy (McDonald Malcolm)(Paperback)

A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning provides a clear guide to marketing planning. Focussing on the practical application of marketing planning this book will guide readers through the production of a marketing plan that has

The Beautiful and Damned (Fitzgerald F. Scott)(Pevná vazba)

These sumptuous new hardback editions mark the 70th anniversary of Fitzgerald's death. Anthony and Gloria are the essence of Jazz Age glamour. A brilliant and magnetic couple, they fling themselves at life with an energy that is thrilling. New York is a playground where they dance and drink for

Tourist Destinations: Structure and Synthesis (Pearce Douglas G.)(Pevná vazba)

Destinations are a central feature of tourism and the focus of much tourism research. Destinations have been studied from diverse perspectives using multiple concepts and a range of approaches. As a result, destination research today has become increasingly fragmented as studies have become more

Eye Tracking in Tourism (Rainoldi Mattia)(Pevná vazba)

Chapter 1: Introduction to Eye Tracking in Tourism. Part I: Eye tracking methods, concepts and applications. Chapter 2: A review of eye-tracking methods in tourism research. Chapter 3: Best practice for eye-tracking studies: DOs and DON'Ts. Chapter 4: Eye-tracking: Evaluation, potential, and