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Key Marketing Metrics - The 50+ metrics every manager needs to know (Bendle Neil)(Paperback / softback)
Your Definitive, Up-to-Date Guide to Marketing Metrics--Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply
By the author of the bestselling guide, 'What Every Real Estate Investor Needs to Know about Cash Flow... ' (McGraw-Hill, 2004) Develop a command of the essential formulas and concepts that underlie income-property investing: * Capitalization Rate * Net Operating Income * Present Value * Debt
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketingIn the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working
Philip Kotler - der Altvater des Marketing - gilt als einer der Architekten des modernen Marketing. In seiner 40-j hrigen Karriere hat er eine Reihe dicker W lzer zum Thema Marketing geschrieben, die alle zu internationalen Klassikern geworden sind und in 25 Sprachen bersetzt wurden. Mit
The U.S. Coast Guard needs to measure its operational-level performance effectively. To assist this effort, the authors created logic models detailing elements of the Coast Guard s 11 missions. After identifying and assessing the validity, reliability, and feasibility of relevant existing metrics,
50 Studies Every Urologist Should Know presents key studies that have shaped the practice of urology. Selected using a rigorous methodology, the studies cover topics including reflux disease in paediatric urology, management of male erectile dysfunction and lower urinary tract symptoms, female
A fully revised and updated edition of the definitive account of the causes, prevention and treatment of
Ensure that every student develops the maths, literacy and working scientifically skills they need to succeed with this skills-focused Pupil Book that contains a variety of activities, questions and real-world examples that are tailored to the Big Ideas and mastery goals of the AQA KS3
How to apply the key techniques learnt in One-Minute Manager. This is the companion to the original blockbuster bestseller which has transformed businesses around the
*May this book find the person it needs to. May they find every word they were looking for.* **I know you don't want to talk sometimes. Sometimes because it hurts and sometimes because you're just not supposed to talk about what you want to talk about. Sometimes it can be hard to say, 'this is
Copyright law was once an esoteric backwater, the special province of professional authors, publishers, and media companies. This is no longer the case. In the age of social media and cloud storage, we have become a copying and sharing culture. Much of our everyday communication, work, and
A timely and accessible introduction to the key ideas of
In today's ever changing environment, digital marketing has become the fastest means to advertise a business and create a brand value online. This book explains the digital marketing concept and tools to help students gain in-depth knowledge and develop critical thinking about the
Key Strategy Tools empowers managers with 88 strategic tools to help build sustainable competitive advantage and ensure long-term success for your business. Within the structure of a straight forward strategy process, the Strategy Pyramid, the book gives you classic strategy models such as
Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic
The essential coaching moves that every coach needs to know Student-centered coaching is a highly effective, evidence-based coaching model that shifts the focus from 'fixing' teachers to collaborating with them to design instruction that targets student outcomes. But what does this look like in
Every kind of poem you will ever need for Key Stage
Your handy guide to the sh*t every parent needs to know. Most new parents become obsessed with poo - and for good reason. You can find an incredible array of colours in a nappy, and understanding it all is key to a baby's health. Paediatrician-approved and full of top-tips and remedies, this
Techniques on how to gain greater fluidity of movement while playing to improve the quality of the experience are offered in this manual for serious piano
The book every small-business owner should
A Look Inside the Sacred Book of One of the World's Fastest-Growing ReligionsWhat used to be an exotic religion of people halfway around the world is now the belief system of people living across the street. Through fair, contextual use of the Qur'an as the primary source text, apologist James R