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NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION
How organizations can deliver significant performance gainsthrough strategic investment in marketing
In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted. Data-driven marketing improves efficiency andeffectiveness of marketing expenditures across the spectrum ofmarketing activities from branding and awareness, trail andloyalty, to new product launch and Internet marketing. Based on newresearch from the Kellogg School of Management, this book is aclear and convincing guide to using a more rigorous, data-drivenstrategic approach to deliver significant performance gains fromyour marketing.
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketingIn the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working
Create Amazing Business Opportunities And Reach More Followers Using the Power of The Social Media 3 Manuscripts in 1 Book - Facebook Marketing, Youtube Marketing, Instagram Marketing **Facebook Marketing** The book holds your hand and helps you traverse the landscape of Facebook by offering you
In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It's not just technological advances that have made it necessary to revisit the way
Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the 'Four P's of Marketing,' Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are
Philip Kotler - der Altvater des Marketing - gilt als einer der Architekten des modernen Marketing. In seiner 40-j hrigen Karriere hat er eine Reihe dicker W lzer zum Thema Marketing geschrieben, die alle zu internationalen Klassikern geworden sind und in 25 Sprachen bersetzt wurden. Mit
Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today's environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics on healthcare marketing have
Shopper Marketing explores the subject of focused marketing initiatives aimed at browsers and shoppers who are in-store and can be influenced in their final buying decisions. Now with a new foreword by Philip Kotler this second edition features 12 brand new articles that reflect the current changes
Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership
Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of
This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest
The marketing playbook for the Subscription Economy, now in its 3rd editionSubscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?A successful subscription business is built on lasting relationships, not
Brand warfare is real. Guerrilla Marketing details the Colombian government's efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and
An essential book for anyone involved or interested in the process of digital brand building and digital communication design Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are now only part of interactive brand identity
- Marketing activity is focused on visibility in-store and online- Pre-publication mailings to special interest media, national and regional magazines, - Major focus on gift, travel, tourist sector- Mailings and promotion to Museums and galleries and local exhibitions. A stunning new edition with
'Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....'--David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981
- Marketing activity is focused on visibility in-store and online- Pre-publication mailings to special interest media, national and regional magazines, - Major focus on gift, travel, tourist sector- Mailings and promotion to Museums and galleries and local exhibitions. Little treasures, the FLAME
Emerging market economies have long been a significant driver of global growth, and since the beginning of the new millennium they have gained greater importance than ever. Economists state that the economies of emerging countries are rapidly catching up with those of developed countries and are
An accessible and streamlined culinary primer for anyone wanting to master basic cooking skills using 25 of the most popular staple ingredients, written by the grande dame of Irish food Darina Allen is at the forefront of healthy, sustainable family food in Ireland, and this is her up-to-date take
The latest volume in this successful series introduces young readers to major movements in art history--from Romanesque to Pop art. Filled with gorgeous color reproductions and packed with fascinating information, this beautiful book presents a chronological sampling of the world's important
This book guides librarians in defining and marketing their services, covering topics such as co-authorship, stakeholders, developing documentation and conducting the reference interview, systematic reviews standards, search strategy techniques, and best practices for reporting the
In the fourth River Cottage handbook, Mark Diacono tells us everything we need to know to create our own productive, organic garden, no matter where we
Think you know everything about Pirates? Fascination with Pirates has for centuries driven stories of heroic proportions--true, exaggerated, and imaginary. Legends of their high seas debauchery continue to inspire modern day books, movies, and groups, dedicated to acting out their past. Pirates are
The perfect gift for the cheese lover in your life, this pocket guide includes a brief history of cheese, a primer on the different types of cheese, cheese pairing guides, essential cheese recipes, home cheese-making tips, how to host a cheese tasting, and more. It's hard to think of a more
Did you know that flags are actually pictures that send a message to everyone who sees them? In The Flag Book you'll uncover the hidden meanings of flags- from country and state colours to flags used in sports, on ships and aeroplanes, and by the most dastardly of Caribbean