Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale (Stahlberg Markus)(Pevná vazba)

Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale (Stahlberg Markus)(Pevná vazba)

Shopper Marketing explores the subject of focused marketing initiatives aimed at browsers and shoppers who are in-store and can be influenced in their final buying decisions. Now with a new foreword by Philip Kotler this second edition features 12 brand new articles that reflect the current changes

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know (Jeffery Mark)(Pevná vazba)

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketingIn the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working

Great Athletes of the Twenty-First Century: Print Purchase Includes Free Online Access (Salem Press)(Pevná vazba)

Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relatio (Keenan)(Pevná vazba)

Social Media Marketing: Facebook Marketing, Youtube Marketing, Instagram Marketing (Smith Mark)(Pevná vazba)

Create Amazing Business Opportunities And Reach More Followers Using the Power of The Social Media 3 Manuscripts in 1 Book - Facebook Marketing, Youtube Marketing, Instagram Marketing **Facebook Marketing** The book holds your hand and helps you traverse the landscape of Facebook by offering you

The Importance of Small Decisions (O'Brien Michael J.)(Pevná vazba)

How people make decisions in an era of too much information and fake news.Humans originally evolved in a world of few choices. Prehistoric, preindustrial, and predigital eras required fewer decisions than today's all-access, always-on world of too much information. Economists have largely discarded

How Do Leaders Make Decisions?: Evidence from the East and West, Part a (Mintz Alex)(Pevná vazba)

Understanding how leaders make foreign policy and national security decisions is of paramount importance for the policy community and academia. This book explores how leaders such as Trump, Obama, Netanyahu and others make decisions using the Applied Decision Analysis (ADA) method. The chapters

Cross-Cultural Social Media Marketing: Bridging Across Cultural Differences (Moriuchi Emi)(Pevná vazba)

To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. Social media marketing complements a brand or company's current marketing strategy as it aids in amplifying a company's brand

Dancing on Ropes (Aslanyan Anna)(Pevná vazba)

Entertaining and surprising look at world history events to reveal the consequences of decisions taken by

H2h Marketing: The Genesis of Human-To-Human Marketing (Kotler Philip)(Pevná vazba)

In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It's not just technological advances that have made it necessary to revisit the way

Understanding Marketing (Davies Mark)(Paperback / softback)

Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their

The Essentials of Contemporary Marketing (Willan Mo)(Pevná vazba)

As the effectiveness of traditional marketing techniques continues to diminish, contemporary marketing increasingly becomes the most reliable method of expanding outreach and reflecting the needs of the modern consumer. When implemented, these contemporary strategies offer the greatest support for

The Architecture of Point William (Sutcliffe Shim)(Pevná vazba)

Shim-Sutcliffe's masterful work at Point William intertwines landscape and architecture with ancient rock and water reshaping and reimagining a site on the Canadian Shield over two decades. Found conditions and new buildings are interwoven and choreographed to create a rich spatial experience

Marketing Wisdom (Kompella Kartikeya)(Pevná vazba)

This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest

Review of Marketing Research (Malhotra Naresh K.)(Pevná vazba)

The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, RMR publishes longer chapters

Algorithms to Live by: The Computer Science of Human Decisions (Christian Brian)(Pevná vazba)

A fascinating exploration of how insights from computer algorithms can be applied to our everyday lives, helping to solve common decision-making problems and illuminate the workings of the human mind All our lives are constrained by limited space and time, limits that give rise to a particular set

Windows of Opportunity - How Nations Create Wealth (Sainsbury Lord David)(Pevná vazba)

A new theory of economic growth, putting individual firms' investment decisions in the central

The Thank You Economy (Vaynerchuk Gary)(Pevná vazba)

'Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book,

Sustainable Marketing: How to Drive Profits with Purpose (Carvill Michelle)(Pevná vazba)

Sustainable Marketing is the essential guide to implementing, maintaining and scaling sustainability in any marketing initiative. Sustainable Marketing represents the new benchmark for modern marketing. It emphasizes the importance of sustainability in modern marketing, before providing a

Stompin' at the Savoy: How Chick Webb Became the King of Drums (Donohue Moira Rose)(Pevná vazba)

Marketing 5.0: Technology for Humanity (Kotler Philip)(Pevná vazba)

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the 'Four P's of Marketing,' Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are

The Sage Handbook of Marketing Ethics (Eagle Lynne)(Pevná vazba)

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing's many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the

Knížka The School of Life Press

Kniha z kolekce The School of Life Press. Tato kniha nám připomíná naši lepší povahu a mobilizuje nás k boji za lepší, láskyplnější svět, který nám opravdu chybí

How to Bake (Hollywood Paul)(Pevná vazba)

At last, the star of BBC2's The Great British Bake Off reveals all the secrets of his craft in How to Bake. The son of a baker, Paul Hollywood is passionate about busting the myths that surround baking, sharing his finely honed skills, and showing that with the right guidance, anybody can achieve