Growth Hacker Marketing - A Primer on the Future of PR, Marketing and Advertising (Holiday Ryan)(Paperback / softback)

Growth Hacker Marketing: A Primer on the Future of Pr, Marketing, and Advertising (Holiday Ryan)(Paperback)

A primer on the future of PR, marketing and advertising -- now revised and updated with new case studies 'Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too.' --Jason Harris, CEO of Mekanism Megabrands like Dropbox,

Growth Hacker Marketing - A Primer on the Future of PR, Marketing and Advertising (Holiday Ryan)(Paperback / softback)

Join Ryan Holiday's revolution and learn how the secret new art of growth hacking can help grow your business

Perennial Seller - The Art of Making and Marketing Work that Lasts (Holiday Ryan)(Paperback / softback)

Bestselling author and marketing strategist Ryan Holiday reveals how a classic work - a Perennial Seller - is made and

Obstacle is the Way - The Ancient Art of Turning Adversity to Advantage (Holiday Ryan)(Paperback / softback)

A modern guru who shows the way to turn problems into opportunities - in business and marketing, Ryan Holiday has done it all, seen it all, and now he's here to show you the

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy (McDonald Malcolm)(Paperback)

A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning provides a clear guide to marketing planning. Focussing on the practical application of marketing planning this book will guide readers through the production of a marketing plan that has

Focus: The Future of Your Company Depends on It (Ries Al)(Paperback)

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the

The Fall of Advertising and the Rise of PR (Ries Al)(Paperback)

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing

The Marketing Agency Blueprint: The Handbook for Building Hybrid Pr, Seo, Content, Advertising, and Web Firms (Roetzer Paul)(Pevná vazba)

Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy,

Integrated Advertising, Promotion, and Marketing Communications, Global Edition (Clow Kenneth)(Paperback / softback)

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (Andrews J. Craig)(Paperback)

Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS,

Impossible: Rodney Mullen, Ryan Sheckler, and the Fantastic History of Skateboarding (Louison Cole)(Paperback)

Skateboarding: the background, technicality, culture, rebellion, marketing, conflict, and future of the global sport as seen through two of its most influential geniuses Since it all began half a century ago, skateboarding has come to mystify some and to mesmerize many, including its tens of

My Life in Advertising and Scientific Advertising (Hopkins Claude)(Paperback)

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail

Myths of Marketing: Banish the Misconceptions and Become a Great Marketer (Leboff Grant)(Paperback)

It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they? The world of marketing is abound with a

The End of Marketing: Humanizing Your Brand in the Age of Social Media (Gil Carlos)(Paperback)

WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising categoryWINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship categoryWINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing categoryFINALIST: Business Book Awards 2020 -

Essentials of Global Marketing (Hollensen Svend)(Paperback / softback)

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from

Winning B2B Marketing (Ryan Christopher)(Paperback)

Winning B2B Marketing shows you the fastest and most effective methods to build a business-to-business marketing and sales operation that creates awareness, generates leads and delivers revenue consistently and predictably. This book covers the best strategies and tactics to accelerate your success

Radical Normal: Propositions for the Architecture of the City (Lampugnani Vittorio Magnago)(Paperback)

The cycle of production and consumption, artificially accelerated by advertising and marketing, has characterised our society for decades. This cycle has recently also taken hold of the architecture of the city, leading to a waste that is both economically and ecologically unacceptable. The

22 Immutable Laws Of Marketing (Ries Al)(Paperback / softback)

Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense

Understanding Marketing (Davies Mark)(Paperback / softback)

Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their

Organizing Marketing and Sales: Mastering Contemporary B2B Challenges (Andersson Per)(Paperback)

Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales

Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World (Denny Stephen)(Paperback)

Unfiltered Marketing's big ideas apply to business strategy, marketing, and the future of the brand/consumer relationship. It is a playbook for managers and for anyone interested in the ever-changing interaction between technology and culture.'Denny and Leinberger capture the profound truths and

Excerpts from Experts: Marketing - The best and brightest of the marketing world come together to impart their hard-won wisdom for a great cause(Paperback / softback)

The best and brightest of the marketing world come together to impart their hard-won wisdom for a great

Sustainable Destination Branding and Marketing: Strategies for Tourism Development (Sharma Anukrati)(Pevná vazba)

Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters (Sugarman Joseph)(Paperback)

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the