The Marketing Agency Blueprint: The Handbook for Building Hybrid Pr, Seo, Content, Advertising, and Web Firms (Roetzer Paul)(Pevná vazba)

The Marketing Agency Blueprint: The Handbook for Building Hybrid Pr, Seo, Content, Advertising, and Web Firms (Roetzer Paul)(Pevná vazba)

Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy,

The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success (Roetzer Paul)(Pevná vazba)

Effective Seo and Content Marketing: The Ultimate Guide for Maximizing Free Web Traffic (Papagiannis Nicholas)(Paperback)

Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the

The Art of Client Service: The Classic Guide, Updated for Today's Marketers and Advertisers (Schafer Ian)(Pevná vazba)

A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming

Marketing Director's Handbook - The Definitive Guide to Superior Marketing for Business and Boardroom Success (Arnold Tim)(Pevná vazba)

A unique and practical guide for those who manage or aspire to manage a marketing function at board level. Contains practical advice, ideas, arguments, tools and strategies to enhance the profitable growth and value of your organisation. Covers the marketing technical and management aspects of the

Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money) (Pulizzi Joe)(Pevná vazba)

From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by

Diagnostic Radiology Physics: A Handbook for Teachers and Students (International Atomic Energy Agency)(Pevná vazba)

Provides, in the form of a syllabus, a comprehensive overview of the basic medical physics knowledge required for the practice of modern diagnostic radiology. The material presented has been endorsed by the major international organisations and is the foundation for academic and clinical courses in

Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer (Shanks Jamie)(Pevná vazba)

A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every

Share This: The Social Media Handbook for PR Professionals (Cipr (Chartered Institute of Public Rela)(Pevná vazba)

Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public,

Watch Your Words: A Writing and Editing Handbook for the Multimedia Age, Fourth Edition (Dunsky Marda)(Pevná vazba)

Journalists - even those working simultaneously in print, on air and on the Web - trade in words. Using language well across platforms is a vital skill; the cleaner and clearer the text, the more effective the result. Watch Your Words, now in its fourth edition, is a brief and accessible handbook

Recognition and Treatment of Psychiatric Disorders - A Psychopharmacology Handbook for Primary Care (Nemeroff Charles B.)(Pevná vazba)

With the changing healthcare environment, 60 per cent of patients the are identified and receive treatment in the primary care setting. This handbook is a resource for primary care physicians needing to screen and treat patients with mental

The Chalk Art Handbook: How to Create Masterpieces on Driveways and Sidewalks and in Playgrounds (Zinn David)(Pevná vazba)

A comprehensive guide for chalk art creators With so many searching for ways to have fun at home in the midst of the Covid-19 pandemic, chalk art has become a great way to do so while enjoying some fresh air. The Chalk Art Handbook offers budding artists a review of the tools involved, as well as

The Empire of Death: A Cultural History of Ossuaries and Charnel Houses (Koudounaris Paul)(Pevná vazba)

It is sometimes said that death is the last taboo, but it was not always so. For centuries, religious establishments constructed decorated ossuaries and charnel houses that stand as masterpieces of art created from human bone. These unique structures have been pushed into the footnotes of history;

Branded Interactions: Marketing Through Design in the Digital Age (Spies Marco)(Pevná vazba)

An essential book for anyone involved or interested in the process of digital brand building and digital communication design Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are now only part of interactive brand identity

Lovecraft Mythos New & Classic Collection (Campbell Ramsey)(Pevná vazba)

Featuring new stories specially commissioned for the collection this offering of H.P. Lovecraft's shared universe is a thrilling immersion into the world of Old Ones and the Elder Gods, an ancient race of terrifying beings. In Lovecraft's vision we live in a deep, but fragile illusion, unable to