22 Immutable Laws Of Marketing (Ries Al)(Paperback / softback)

22 Immutable Laws Of Marketing (Ries Al)(Paperback / softback)

Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense

22 Immutable Laws Of Branding (Ries Al)(Paperback / softback)

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of

The Fall of Advertising and the Rise of PR (Ries Al)(Paperback)

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing

Focus: The Future of Your Company Depends on It (Ries Al)(Paperback)

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the

Principles of Marketing (Armstrong Gary)(Paperback / softback)

Essentials of Marketing Research, Global Edition (Malhotra Naresh)(Paperback / softback)

Marketing Research (Lowe Ben (University of Kent UK))(Paperback / softback)

Essentials of Marketing (Blythe Jim)(Paperback / softback)

Essentials of Marketing, seventh edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical

Al-Nawawi's Manual of Islam (al-Nawawi Yahya b. Sharaf)(Paperback / softback)

Law's Empire (Dworkin Ronald M.)(Paperback / softback)

Law's Empire provides a judicious and coherent introduction to the place of law in our

Essentials of Global Marketing (Hollensen Svend)(Paperback / softback)

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from

Positioning: The Battle for Your Mind, 20th Anniversary Edition (Ries Al)(Pevná vazba)

'Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....'--David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981

Turtle Island (Laws Darren E)(Paperback / softback)

Laws of our Fathers (Turow Scott)(Paperback / softback)

The classic legal thriller from the master of the

Principles of Services Marketing (Palmer Adrian)(Paperback / softback)

Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems and the experiential aspects of

Think Like a Scientist - Explore the Extraordinary Natural Laws of the Universe (Rooney Anne)(Paperback / softback)

Principles of Marketing Scandinavian Edition - Scandinavian Edition (Parment Anders Ph.D.)(Paperback / softback)

Book of Assistance (Al-Haddad Abdallah Ibn Alawi)(Paperback / softback)

Dynamic Laws of Healing (Ponder Catherine)(Paperback)

THE DYNAMIC LAWS OF HEALING Catherine Ponder shares the spiritual laws of healing and deals with the causes of emotional and physical problems. She shows one how to turn on the corrective thoughts in order to change the whole pattern of your life for the better. It is explained that everybody can

Understanding Marketing (Davies Mark)(Paperback / softback)

Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their

Social Marketing (Eagle Lynne)(Paperback / softback)

Loki: Agent Of Asgard Omnibus Vol. 1 (Ewing Al)(Paperback / softback)

Al-Ghazali on Poverty and Abstinence - Book XXXIV of the Revival of the Religious Sciences (al-Ghazali Abu Hamid)(Paperback / softback)

Cyber Laws and IT Protection (Chander Harish)(Paperback / softback)