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Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.
Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising.
Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why
Produkt The Fall of Advertising and the Rise of PR (Ries Al)(Paperback) popisuje EAN kód 9780060081997.
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing
THE SPECTACULAR RISE AND EXPLOSIVE FALL OF
'A comic I loved!' - Neil Gaiman. The first of a four-volume series reprinting The Rise and Fall of the Trigan Empire - a landmark 1960s science fiction series which rivalled Game of Thrones in popularity and was the precursor to every mythic sci-fi adventure to come! Under the leadership of Trigo,
The Rise and Fall of Modern American Conservatism tells the gripping story of perhaps the most significant political force of our time through the lives and careers of six leading figures at the heart of the movement. David Farber traces the history of modern conservatism from its revolt against
The Show That Never Ends is the definitive story of the extraordinary rise and fall of progressive ('prog') rock. Epitomized by such classic, chart-topping bands as Yes, Genesis, Pink Floyd, Jethro Tull, and Emerson Lake & Palmer, along with such successors as Rush, Marillion, Asia, Styx, and
The relentless rise of Communism was the most momentous political development of the first half of the twentieth century. This book explains how and why Communists came to power; how they were able, in a variety of countries on different continents to hold on to power for so long; and, what brought
THE SPECTACULAR RISE AND EXPLOSIVE FALL OF
Rise and Fall opens with the Akkadian Empire, which ruled over a vast expanse of the region of ancient Mesopotamia, then turns to the immense Roman Empire, where we trace back our western and eastern roots. Next Strathern describes how a great deal of western classical culture was developed in the
The surprising story of the wine industry's role in the rise of French Algeria and the fall of empire. 'We owe to wine a blessing far more precious than gold: the peopling of Algeria with Frenchmen,' stated agriculturist Pierre Berthault in the early 1930s. In the last decades of the nineteenth
The rise and fall of Henry's notorious minister - the most corrupt Chancellor in English
The rise and fall of an international drug ring: a thrilling international true crime adventure from the bestselling author of
The incredible true story of the rise and fall of online poker, the successes, the losses, and the whizz-kids, charlatans and FBI
Richard Miles's Carthage Must Be Destroyed: The Rise and Fall of Ancient Civilization charts one of the bloodiest dramas of the Ancient World: the devastating struggle to the death between Carthage and Rome. In an epic series of battles, the mighty empires of Carthage and Rome vied for supremacy
The story of Steve Schwarzman, Blackstone, and a financial revolution, King of Capital is the greatest untold success story on Wall Street. In King of Capital, David Carey and John Morris show how Blackstone (and other private equity firms) transformed themselves from gamblers, hostile-takeover
Osprey's elite title on the rise and fall of European medieval cavalry during an 800 year period. After the fall of the Western Roman Empire there was a decline in professional cavalry forces, and infantry dominated in the Germanic successor barbarian kingdoms. In the Carolingian and Norman periods
The rise and fall and subsequent rise again of brutalist architecture in Britain is a fascinating story of an architectural style that strove to unify but in reality divided public opinion, and continues to do so. Derived from the French phrase 'b ton brut', meaning raw concrete, the name brutalism
Here is the tragic tale of the rise and fall of Camelot - but seen through the eyes of Camelot's women: The devout Gwenhwyfar, Arthur's Queen; Vivane, High priestess of Avalon and the Lady of the Lake; above all, Morgaine, possessor of the sight, the wise, the wise-woman fated to bring ruin on them
Paul Kennedy's now classic book traces Britain's rise and fall as a sea power from the Tudors to the present day. Challenging the traditional view that the British are natural 'sons of the waves', he suggests instead that the country's fortunes as a significant maritime force have always been bound
'A comic I loved!' - Neil Gaiman. The best-selling Treasury of British Comics archival series The Rise and Fall of the Trigan Empire reaches its third thrilling volume. The third thrilling omnibus of the lost Sci-Fi classic from the sixties that the New York Times noted had 'highly detailed visions