Integrated Advertising, Promotion, and Marketing Communications, Global Edition (Clow Kenneth)(Paperback / softback)

Integrated Advertising, Promotion, and Marketing Communications, Global Edition (Clow Kenneth)(Paperback / softback)

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (Andrews J. Craig)(Paperback)

Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS,

Automation, Production Systems, and Computer-Integrated Manufacturing, Global Edition (Groover Mikell)(Paperback / softback)

Essentials of Marketing Research, Global Edition (Malhotra Naresh)(Paperback / softback)

Framework for Marketing Management, Global Edition (Kotler Philip)(Paperback / softback)

Marketing Research: An Applied Orientation, Global Edition (Malhotra Naresh)(Paperback / softback)

Advertising and Promotion (Hackley Chris)(Paperback)

Now in its fifth edition, this popular textbook continues to provide students with a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising

Human Physiology: An Integrated Approach, Global Edition (Silverthorn Dee)(Paperback / softback)

Management Information Systems: Managing the Digital Firm, Global Edition (Laudon Kenneth)(Paperback / softback)

Sustainability Marketing: A Global Perspective (Belz Frank-Martin)(Paperback)

The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both

Advertising Concept Book - Think Now, Design Later (Barry Pete)(Pevná vazba)

Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies

Essentials of Global Marketing (Hollensen Svend)(Paperback / softback)

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from

Marketing Communications - A European Perspective (De Pelsmacker Patrick)(Paperback / softback)

Controversies in Contemporary Advertising (Sheehan Kim B.)(Paperback)

Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial

Marketing Strategy and Competitive Positioning, 7th Edition (Hooley Graham)(Paperback / softback)

Fashion Promotion: Building a Brand Through Marketing and Communication (Moore Gwyneth)(Paperback)

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging

My Life in Advertising and Scientific Advertising (Hopkins Claude)(Paperback)

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail

Dictionary of Marketing Communications (Govoni Norman A. P.)(Paperback)

The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Growing out of a database of terms

Essentials of Marketing (Blythe Jim)(Paperback / softback)

Essentials of Marketing, seventh edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical

Biochemistry: Concepts and Connections, Global Edition (Appling Dean)(Paperback / softback)

Probability and Statistical Inference, Global Edition (Hogg Robert)(Paperback / softback)

Signals, Systems and Inference, Global Edition (Oppenheim Alan)(Paperback / softback)

Managerial Economics and Strategy, Global Edition (Perloff Jeffrey)(Paperback / softback)

Computer Networks and Internets, Global Edition (Comer Douglas)(Paperback / softback)