Customer Experience Book - How to design, measure and improve customer experience in your business (Pennington Alan)(Paperback / softback)

Customer Experience Book - How to design, measure and improve customer experience in your business (Pennington Alan)(Paperback / softback)

Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the practical steps of what to do can be tricky. The Customer Experience Book helps you understand where you are now, what to do, and how to improve for your business. From Customer Journey Mapping to

Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience (Beute Ethan)(Pevná vazba)

Accelerate sales and improve customer experience Every day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough. It's easy to point to the sheer volume of emails, text messages,

Customer Experience Management: How to Design, Integrate, Measure and Lead (Tavsan Nihat)(Paperback)

Experience Design: A Framework for Integrating Brand, Experience, and Value (Farnham Kevin)(Paperback)

Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable

How to Wow - 68 Effortless Ways to Make Every Customer Experience Amazing (Swinscoe Adrian)(Paperback / softback)

Looking to improve your customer experience? These 68 strategies will show you how to stand out from your competitors, whatever your business. Full of practical tips, inspiring insights and interviews with a wide range of leaders and entrepreneurs, How to Wow reveals all you need to deliver a

Customer Understanding: Three Ways to Put the Customer" in Customer Experience (and at the Heart of Your Business)" (Franz Annette)(Paperback)

Struggling to ensure that the customer is at the center of all your business does?This book is your guide to putting the 'customer' in customer experience.Not sure what that means? Well, for starters, too many executives believe they are delighting their customers. Why wouldn't they think that?

Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine (Bliss Jeanne)(Pevná vazba)

A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses in every vertical around the world. And it will take years off your learning curve

Customer Empathy: A radical intervention in customer experience management and design (Allwood Alex)(Paperback)

Start leveraging the most under-utilised and powerful human resource in business today--Customer Empathy.Global performance reports show that current customer experience (CX) practices are failing organisations and their customers. Promised returns of enhanced customer value, competitive

Customer Experience Design Book: Simplest Way to Understand the Fundamentals of Customer Experience in the Digital Age (Rajat Chawla)(Paperback)

This is said to be the 'Age of the Customer' where business battles will be won through differentiated customer experience.There is a huge need for customer experience professionals, as well as aspiring customer centric companies, to learn and apply the winning principles of delivering great

The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers (Hildebrand Volker)(Pevná vazba)

'This excellent book makes it quite clear that your business has to focus on customer experience for 21st-century business success. It's more than refreshing to read the multiple case studies and well thought out approach and to hear the experienced voices of these authors. You've spent way too

100 Practical Ways to Improve Customer Experience: Achieve End-To-End Customer Engagement in a Multichannel World (Newman Martin)(Paperback)

Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. 100 Practical Ways to Improve Customer Experience walks readers through a wealth of practical tips, tools, guidelines and frameworks, for implementing

The Power of Customer Experience: How to Use Customer-Centricity to Drive Sales and Profitability (Newman Martin)(Paperback)

Having a customer-centric business model has evolved from being a nice-to-have to a must-have for any organization. A focus on products and services alone is no longer enough to outstrip the competition. In the current digital ecosystem, consumers can instantly compare products, prices and

The Experience-Centric Organization: How to Win Through Customer Experience (Clatworthy Simon David)(Paperback)

Is your organization prepared for the next paradigm of customer experience, or will you be left behind? This practical book will make you a winner in a market driven by experience, enabling you to develop desirable offerings and standout service to attract loyal customers.Author Simon Clatworthy

Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies (Klaus Philipp)(Pevná vazba)

Customer Experience for Dummies (Barnes Roy)(Paperback)

Gain, engage, and retain customers with positive experiences A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a variety of different channels, including online

Customer Experience Excellence: The Six Pillars of Growth (Knight Tim)(Paperback)

Discover how the world's best brands create outstanding customer experience, engaged teams and market-beating growth with this practical guide, providing a model that will help any organization deliver effective and seamless customer engagement. Customer experience (CX) has been a phrase in

Ten Principles Behind Great Customer Experiences - The Ten Principles Behind Great Customer Experiences (Watkinson Matt)(Paperback / softback)

Overall WINNER - CMI Management Book of the Year 2014 WINNER - Innovation & Entrpreneurship Category at the CMI Awards 2014 Create a great customer experience whoever you are. Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than

Crowning the Customer - How To Become Customer-Driven (Quinn Sen. Feargal)(Paperback / softback)

How to become Customer Driven Customer service is the competitive business battleground of the twenty-first century. This book is a hands-on guide for people who run businesses or work in

Luxury Retail and Digital Management: Developing Customer Experience in a Digital World (Chevalier Michel)(Pevná vazba)

Develop a winning customer experience in the digital world Luxury consumers are changing - they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address

Orchestrating Experiences: Collaborative Design for Complexity (Risdon Chris)(Paperback)

Customer experiences are increasingly complicated--with multiple channels, touchpoints, contexts, and moving parts--all delivered by fragmented organizations. How can you bring your ideas to life in the face of such complexity? Orchestrating Experiences is a practical guide for designers and

The Experience Maker: How to Create Remarkable Experiences That Your Customers Can't Wait to Share (Gingiss Dan)(Pevná vazba)

The essential guide to making customer experience the ultimate competitive

The Intuitive Customer: 7 Imperatives for Moving Your Customer Experience to the Next Level (Shaw Colin)(Pevná vazba)

You can't solve today's problems with yesterday's thinking. In The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level, authors Shaw and Hamilton explore the reasons organizations are struggling to improve their customer measures and are witnessing the plateauing

Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results (Cleveland Brad)(Paperback)

DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Marketing & PR Many organizations and leaders struggle to respond effectively to fast-evolving customer expectations driven by innovations in products, services and technologies such as AI and mobile. Failing to build the necessary strategy, culture

Winning Her Business: How to Transform the Customer Experience for the World's Most Powerful Consumers (Brennan Bridget)(Paperback)

Bridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating a customer experience that appeals to the most powerful consumer decision makers: women.When people think about the world's growth markets, they often