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Bridge the gap between business and design to improve the customer experience
Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engagement and higher customer lifetime value. The book teaches businesses how to think about design as a process, and how this process can be used to create a better quality of experience across the entire customer journey.
Experience Design also serves as a reference tool for both designers and business leaders to help teams collaborate more effectively and to help keep focus on
Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable
This book explores a theoretical model - the Transforming Experience Framework (TEF) - used to understand the complexities and ambiguities of experience within organisational life. The TEF explores how people can take authentic action through taking up roles. The model is initially presented
Customer experiences are increasingly complicated--with multiple channels, touchpoints, contexts, and moving parts--all delivered by fragmented organizations. How can you bring your ideas to life in the face of such complexity? Orchestrating Experiences is a practical guide for designers and
This book explores the experience and value of dancing for people living with the neurodegenerative disorder Parkinson's disease. Linking aesthetic values to wellbeing, Sara Houston articulates the importance of the dancing experience for those with Parkinson's, and argues that the benefits of
Gain, engage, and retain customers with positive experiences A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a variety of different channels, including online
The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about
A clear and comprehensive framework for bridging the widening gap between theorists and empiricists in social science The credibility revolution, with its emphasis on empirical methods for causal inference, has led to concerns among scholars that the canonical questions about politics and society
Providing real-life clinical experiences and context to medical students is an essential part of today's medical education, and the partnerships between medical schools and health systems are an integral part of this approach. Value-Added Roles for Medical Students, the second volume in the
In a world adapting to continuous change and disruption, delivering a great employee experience is vital. How can organizations create an experience that enables their people to thrive; an experience that unlocks productivity and creates competitive advantage? Employee Experience by Design is a
Sketching User Experiences approaches design and design thinking as something distinct that needs to be better understood--by both designers and the people with whom they need to work-- in order to achieve success with new products and systems. So while the focus is on design, the approach is
A clear, practical framework for getting higher education back on track The Undergraduate Experience is a guide for significantly improving student learning and institutional performance in the rapidly changing world of higher education. Written by recognized experts in undergraduate education,
Consciousness creates and experiences your streaming identity. Moment by moment, you assume viewpoints that cast your life upon infinite mystery's arenas. These parallel universes can be integrated to empower you as an agent of joy. By adopting viewpoints of divine awareness, you can recognize your
Behavior change design creates entrancing--and effective--products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another
Human rights violations and traumatic events often comingle in victims' experiences; however, the human rights framework and trauma theory are rarely deployed together to illuminate such experiences. This edited volume explores the intersection of trauma and human rights by presenting the
This book explores the psychology of teaching and learning a subject through a second or other language. It highlights the challenges and benefits of teaching and learning in integrated content and language settings and covers themes such as identity, self-concept, cognition, beliefs, well-being,
A compelling collection of the many voices and experiences of trans, genderqueer, and nonbinary Buddhists Transcending brings together more than thirty contributors from both the Mahayana and Theravada traditions to present a vision for a truly inclusive trans Buddhist sangha in the twenty-first
Examines good practice and identifies key statements that build to a framework for quality outdoor play and learning. By Claire Warden. Contents include: Vision Relationships; Exploring different environments; The spaces we create; the way children use the
Drawing upon a model developed over 25 years of experience and successfully taught for many years at his company Wilson Learning Andina y Rio de la Plata, Alberto P rez La Rotta presents a comprehensive and replicable approach to integrated business transformation that synchronizes natural human
Integrating Analyses for Mixed Methods Research goes beyond mixed methods research design and data collection, providing a pragmatic discussion of the challenges of effectively integrating data to facilitate a more comprehensive and rigorous level of analysis. Showcasing a range of strategies for
A classic reference book on user interface design and graphic design for web sites, updated to reflect a rapidly changing market Consistently praised as the best volume on classic elements of web site design, Web Style Guide has sold many thousands of copies and has been published around the world
Designing User Experience presents a comprehensive introduction to the practical issue of creating interactive systems, services and products from a human-centred perspective. It develops the principles and methods of human-computer interaction (HCI) and Interaction Design (ID) to deal with the
Neuroticism--the tendency to experience negative emotions, along with the perception that the world is filled with stressful, unmanageable challenges--is strongly associated with anxiety, depression, and other common mental health conditions. This groundbreaking volume shows how targeting this