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Bridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating a customer experience that appeals to the most powerful consumer decision makers: women.
When people think about the world's growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home: women. With women driving 70 to 80 percent of consumer purchasing, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No.
In Winning Her Business, Bridget Brennan, advisor to some of the world's biggest brands and businesses, provides a roadmap for selling in a world dominated by the rise of women's economic power. She points out how classic sales practices that
Bridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating a customer experience that appeals to the most powerful consumer decision makers: women.When people think about the world's growth markets, they often
If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they've got a
Start leveraging the most under-utilised and powerful human resource in business today--Customer Empathy.Global performance reports show that current customer experience (CX) practices are failing organisations and their customers. Promised returns of enhanced customer value, competitive
You must deliver an amazing customer experience. Why? It is the competitive edge of new-era business in any market and any economy. Renowned customer experience expert Shep Hyken explains how consistently amazing customers through stellar service can elevate your company from good to great. All
A powerful call to action, Customer Centricity upends some of our most fundamental beliefs about customer service, customer relationship management, and customer lifetime value.Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong--like the
The essential reference tool for attaining wealth and abundance right here right now.The Encyclopedia of Wealth includes 12 of the most revered, time-honored, proven classics on attaining abundance. Here in one volume are the essential wealth writings which have influenced millions of people over
Newsbreaking and controversial -- an award-winning investigative journalist uncovers the thirty-year relationship between the Bush family and the House of Saud and explains its impact on American foreign policy, business, and national security. House of Bush, House of Saud begins with a
When Mae is hired to work for the Circle, the world's most powerful internet company, she feels she's been given the opportunity of a lifetime. Run out of a California campus, the Circle links users' personal emails, social media, and finances with their universal operating system, resulting in one
The new edition of this bestselling book for entrepreneurs has been fully updated to offer the most extensive start-up toolkit of invaluable advice and expert guidance. Relevant to entrepreneurs of any experience, it covers absolutely every aspect of starting a business from bullet-proof plans to
Following in the tradition of its Shingo Prize-winning predecessors, Lean Production Simplified, Third Edition gives a clear overview of the structure and tools of the Lean production system. Written for the practitioner by a practitioner, it delivers a comprehensive insider's view of Lean
How are decisions made about who is normal? As a former consultant to those who construct the 'bible of the mental-health professions,' the DSM (Diagnostic and Statistical Manual of Mental Disorders), Paula Caplan offers and insider's look at the process by which decisions about abnormality are
Learn how to cultivate the most incredible customer experiences on earth through this essential guide by Colin Cowie, distinguished purveyor of unforgettable 'wow' events for the world's most demanding clients.If you're searching for ways to ensure your customers walk away from your company with a
Why, after more than three decades, is Winning through Intimidation still one of the most talked about personal-development books of all time? Because it teaches you, in straightforward, easy-to-understand terms, how to defend yourself against the intimidators of the world.As you'll discover
Featuring over 40 DIY projects that illustrate how to transform one of the world's most natural ingredients into tangible creations, Beeswax Alchemy is the perfect amalgamation of recipe craft book and beekeepers' guide. Considered the miracle of the beehive and used by humans for 8,000 years,
An intimate, powerful, and insightful playbook for navigating the world's most confusing people, brought to life by the host of the globally acclaimed Toxic-Person Proof podcast. 'Your eyes will forever be opened. This is a must read for anyone who has ever trusted someone they shouldn't have or
Follow Ned Boulting's experiences covering the world's most famous two-wheeled race. His story offers an insider's view of life behind the scenes of the Tour, as well as detailing the complexities and absurdities of reporting on the race and confronting the riders seconds after they cross the
The Certified Customer Experience Professional (CCXP) is one of the most dynamic and exciting new certifications available for customer centric professionals. Michael G. Bartlett is a Customer Experience (CX) professional who holds both the CCXP and PMP certifications and has over 15 years of
The Knights Templar are one of the most mysterious and powerful religious orders in history. Highly trained, and adhering to a strict chivalric code, their success on the battlefield brought them both extraordinary wealth and political influence. It also ensured they would be entrusted to guard
Longlisted for the FT/McKinsey Business Book of the Year Award 2016 The world's most intractable problems solved: ambitious lessons in leadership and hope from free-thinkers and innovators who have tackled our biggest challenges From immigration reform to energy resources, from political paralysis
Here is the world's most famous master plan for seizing and holding power. Astonishing in its candor The Prince even today remains a disturbingly realistic and prophetic work on what it takes to be a prince . . . a king . . . a president. When, in 1512, Machiavelli was removed from his post in his
What does Elon Musk know that you don't?Elon Musk built Zip2 from a start-up to $22 million paycheck in three years.Then Musk built X from a start-up to $160 million paycheck in four years.Since then, he has created SpaceX and Tesla giving Musk an estimated net worth of $20 billion.Would you like
JOSEPH MURPHY's MOST POWERFUL PROGRAM FOR USING THE VISUALIZING FACULTIES OF THOUGHT TO ATTAIN THE LIFE YOU WANT. It is your right to be rich. Let Joseph Murphy teach you how to use your mind and the visualizing faculties of thought to attain a life of abundance. Murphy boils down the essentials to