Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies (Klaus Philipp)(Pevná vazba)

Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies (Klaus Philipp)(Pevná vazba)

The Jeb Blount Box Set (Blount Jeb)(Pevná vazba)

The most comprehensive resource on sales development, leadership, and customer experience available, from bestselling author Jeb Blount Jeb Blount is a bestselling author, a sought-after keynote speaker, and the CEO of Sales Gravy, a leading global training organization. His unique approach to

Customer Experience Excellence: The Six Pillars of Growth (Knight Tim)(Paperback)

Discover how the world's best brands create outstanding customer experience, engaged teams and market-beating growth with this practical guide, providing a model that will help any organization deliver effective and seamless customer engagement. Customer experience (CX) has been a phrase in

The Experience Maker: How to Create Remarkable Experiences That Your Customers Can't Wait to Share (Gingiss Dan)(Pevná vazba)

The essential guide to making customer experience the ultimate competitive

Customer Empathy: A radical intervention in customer experience management and design (Allwood Alex)(Paperback)

Start leveraging the most under-utilised and powerful human resource in business today--Customer Empathy.Global performance reports show that current customer experience (CX) practices are failing organisations and their customers. Promised returns of enhanced customer value, competitive

The Experience-Centric Organization: How to Win Through Customer Experience (Clatworthy Simon David)(Paperback)

Is your organization prepared for the next paradigm of customer experience, or will you be left behind? This practical book will make you a winner in a market driven by experience, enabling you to develop desirable offerings and standout service to attract loyal customers.Author Simon Clatworthy

The New Luxury Experience: Creating the Ultimate Customer Experience (Batat Wided)(Pevná vazba)

Preface.- Part I: The Evolution of Luxury: From Object to Experience.- ​Chapter 1: Luxury, Back to Origins.- Chapter 2: The New Experiential Luxury Marketing Model.- Chapter 3: Customer Experience to Keep Up with Changing Consumer and New Luxury Consumption Trends.- Part II: The Big Five

Customer Experience Management: How to Design, Integrate, Measure and Lead (Tavsan Nihat)(Paperback)

The Customer Communication Formula: How to communicate with your customers and boost your customer service brand (Purvis Charlotte)(Pevná vazba)

CCXP Exam Preparation (Kirkland Lori)(Paperback)

The Certified Customer Experience Professional (CCXP) is one of the most dynamic and exciting new certifications available for customer centric professionals. Michael G. Bartlett is a Customer Experience (CX) professional who holds both the CCXP and PMP certifications and has over 15 years of

Experience Design: A Framework for Integrating Brand, Experience, and Value (Farnham Kevin)(Paperback)

Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable

Customer Relationship Management: Concept, Strategy, and Tools (Kumar V.)(Pevná vazba)

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer

Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers (Cundari Aldo)(Pevná vazba)

The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the

Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences (Ziliani Cristina)(Paperback)

In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in

Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relatio (Keenan)(Pevná vazba)

The Undergraduate Experience: Focusing Institutions on What Matters Most (Felten Peter)(Pevná vazba)

A clear, practical framework for getting higher education back on track The Undergraduate Experience is a guide for significantly improving student learning and institutional performance in the rapidly changing world of higher education. Written by recognized experts in undergraduate education,

Songs of Innocence and of Experience (Blake William)(Pevná vazba)

A collectible new Penguin Classics series: beautiful clothbound editions of the most famous verse collections by ten favourite poets. Designed by the acclaimed Coralie Bickford-Smith and attractively set, these slim, A format volumes are the ultimate gift editions for poetry lovers.Songs of

Delighting Customers: How to Build a Customer-Driven Organization (Donovan P.)(Pevná vazba)

Our two organizations, Northern Telecom Europe Limited and Oracle Corporation UK Limited, share a number of things in common. Both are striving to become world class in markets where technology is moving fast and market change is moving even faster. Both are responding urgently to the challenge of

New Exhibition Design 03 (Ed by Uwe J Reinhardt Philipp Teufel in)(Pevná vazba)

- The latest addition to a highly successful series- Focuses on exhibition and experience design, and scenographyThe new volume in the successful series New Exhibition Design presents and documents in images, text and information the museum and its exhibitions - a fantastic success story. A broad

Multisensory Experiences: Where the Senses Meet Technology (Velasco Carlos)(Pevná vazba)

Most of our everyday life experiences are multisensory in nature; that is, they consist of what we see, hear, feel, taste, smell, and much more. Almost any experience you can think of, such as eating a meal or going to the cinema, involves a magnificent sensory world. In recent years, many of these

Amazing Train Journeys 1 (Planet Lonely)(Pevná vazba)

Experience 60 of the world's greatest and most unforgettable train journeys, from classic long-distance trips like Western Canada's Rocky Mountaineer and Darwin to Adelaide's The Ghan, to little-known gems on regular commuting lines.We've always had a soft spot for trains. We know the moment a

The Experience of Architecture (Plummer Henry)(Pevná vazba)

How does the experience of turning a door handle, opening a door from one space into another, affect us? It is no wonder that the door, one of the most elemental architectural forms, has such metaphorical richness. But even on a purely physical human level, the cold touch of a brass handle or the

Swipe, Scan, Shop: Interactive Visual Merchandising (Schaefer Kate)(Pevná vazba)

The shopping experience has changed from a transactional event to a sensory experience; learn how retailers create interactive experiences to connect with shoppers, enhance the shopping experience, and increase brand loyalty.As shoppers become more dependent on digital devices and mobile

Perceptual Learning: How Experience Shapes Visual Perception (Dosher Barbara)(Pevná vazba)

A comprehensive and integrated introduction to the phenomena and theories of perceptual learning, focusing on the visual domain.Practice or training in perceptual tasks improves the quality of perceptual performance, often by a substantial amount. This improvement is called perceptual learning (in