Branding Inside Out: Internal Branding in Theory and Practice (Ind Nicholas)(Paperback)

Branding Inside Out: Internal Branding in Theory and Practice (Ind Nicholas)(Paperback)

Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused. By getting employees to truly commit to a brand's ideology internally, companies will find that their brand messages are conveyed externally much more effectively. Branding Inside

Win Out: The Best of Sports Graphic Design and Branding (Publications Sandu)(Pevná vazba)

In sports branding, visual language is key to establishing an identity, creating a fan base and generating positive influence. Win Out: The Best of Sports Graphic Design and Branding showcases more than 80 global designs for sports brands and events, and provides interviews with the designers and

Aaker on Branding: 20 Principles That Drive Success (Aaker David)(Paperback)

'Aaker on Branding' presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand

Urban Studies Inside/Out: Theory, Method, Practice (Leitner Helga)(Paperback)

At a time of intense theoretical debates in urban studies, the research practices underlying such theories have not received the same attention. This original and creative text interrogates the methodological underpinnings of contemporary urban scholarship, with reference to different global sites

The W Word: Witchcraft Labelling and Child Safeguarding in Social Work Practice (Tedam Prospera)(Paperback)

A useful resource for people seeking to understand witchcraft branding as a contemporary form of child abuse

Places: Identity, Image and Reputation (Anholt Simon)(Pevná vazba)

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this

Branding: A Very Short Introduction (Jones Robert)(Paperback)

Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy spreads across the world, brands are becoming ever

Martketing: The Heart and the Brain of Branding (Sanchez Lamelas Javier)(Paperback)

Secrets, lessons and insights from the frontline of world-class branding and marketing. This book exposes the marketing secrets and lessons learnt from one of the world's most exciting global brands-Coca Cola-and how you can apply them to your own brand. It explores the core beliefs and principles

Brands and Branding (Brown Stephen)(Paperback)

A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and

Democracy in Theory and Practice (Whelan Frederick G.)(Paperback)

Democracy in Theory and Practice presents an authoritative overview of democratic theory today. Its distinctive approach links theory to practice, emphasizing the wide variety of institutions and procedures through which core democratic principles are implemented and the normative and practical

Advocacy in Family Proceedings - Theory and Practice (Bedingfield David)(Paperback / softback)

Advocacy in Family Proceedings: Theory and Practice restates the theory and established rules of good advocacy and refines them in the light of the specific needs of family lawyers. This fully updated new edition, reflecting all recent developments, explores the writing on this subject generally

International Practice Theory (Bueger Christian)(Paperback)

1. Introducing International Practice Theory2. Situating Practice in Social Theory and International Relations3. Approaches in International Practice Theory I4. Approaches in International Practice Theory II5. Conceptual challenges of International Practice Theory6. Doing Praxiography: Research

Food Design in Italy: Product Development and Communication (Bassi Alberto)(Paperback)

An accessible introduction to the design of Italian food branding, packaging, advertising, and marketing, covering all of the most iconic Italian foods, from Nutella to Illy coffee. This fascinating book delves into the innovative and visually stimulating world of top Italian foods. As the

Brand Tuned: The New Rules of Branding, Strategy and Intellectual Property (Smith Shireen)(Paperback)

Religiousness in Yoga: Lectures on Theory and Practice (Desikachar T. K. V.)(Paperback)

The value of the book lies in the author's expertise in yogic theory and practice, the questions and responses of the students attending the course, and the many figures designed to facilitate understanding of yogic concepts and practice... both teachers and students will find the book useful as a

Book of Branding - a guide to creating brand identity for start-ups and beyond (Malinic Radim)(Paperback / softback)

Night Shift (King Stephen)(Paperback / softback)

Hodder are boosting Stephen King's backlist with new covers, new author branding and a marketing campaign which directs readers to the right King title for them

Development Theory and Practice in a Changing World (Carmody Pdraig)(Paperback)

Taking a critical and historical view, this text explores the theory and changing practice of international development. It provides an overview of how the field has evolved and the concrete impacts of this on the ground on the lives of people in the Global South. Development Theory and Practice

Strategic Management in the Media: Theory to Practice (Kng Lucy)(Paperback)

'KUng's book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling. This updated edition will be a source of insight for students and a tool for industry veterans who seek the perspective of academia.' - Eli Noam, Columbia Business School 'A

Personal Training: Theory and Practice, 2e (Crossley James)(Paperback)

Personal Training: Theory and Practice, Second Edition, draws together in one unique volume the personal, practical and business skills central to becoming a successful personal trainer. This accessible book introduces you to the fundamentals of applied exercise prescription and programme design,

Branding Bhakti: Krishna Consciousness and the Makeover of a Movement (Karapanagiotis Nicole)(Paperback)

How do religious groups reinvent themselves in order to attract new audiences? How do they rebrand their messages and recast their rituals in order to make their followers more diverse? In Branding Bhakti, Nicole Karapanagiotis considers the new branding of the Hare Krishna Movement, or the

Food Store: 50+ Stunning Interior Designs & Branding Concepts (Bellisario Paolo Emilio)(Paperback / softback)

Every aspect of a strong food store design and overall branding strategy should be about how to best enhance the shopping experience and build on the customer's notions of visual and sensory delights. Optimal interior layouts and sharp, clever branding are some of the most effective ways to

Community Development in Theory and Practice - An International Reader(Paperback / softback)

Symbol (Bateman Steven)(Paperback)

Symbols play an integral role in branding programs. This book explores the visual language of symbols according to their most basic element: form. Over 1,300 symbols from all over the world are here categorized by visual type, divested of all agendas, meanings, and messages that might be associated