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Secrets, lessons and insights from the frontline of world-class branding and marketing. This book exposes the marketing secrets and lessons learnt from one of the world's most exciting global brands-Coca Cola-and how you can apply them to your own brand. It explores the core beliefs and principles that were needed to evolve one of the most powerful marketing machines on the planet that worked successfully across cultures and fast-changing environments. The author was part of a team of outstanding individuals and agencies that generated better, faster and more effective marketing on an unprecedented level. Through a combination of research, theory and real-life experience, Lamelas explains why and how marketing works, and offers a proven framework to help you master your own marketing strategy.
Marketing received 5 stars from the highly acclaimed book reviewer,
Secrets, lessons and insights from the frontline of world-class branding and marketing. This book exposes the marketing secrets and lessons learnt from one of the world's most exciting global brands-Coca Cola-and how you can apply them to your own brand. It explores the core beliefs and principles
In the middle of a family lunch Teresa, just married, goes to the bathroom, unbuttons her blouse and shoots herself in the heart. What made her kill herself immediately after her
New York Times best seller, Heart and Brain: An Awkward Yeti Collection illustrates the relationship between the sensible Brain and its emotionally driven counterpart, the Heart. Boasting more than two million pageviews per month, TheAwkwardYeti.com has become a webcomic staple since its creation
A review of the scientific evidence on the effects of cannabinoids on brain and behavioral functioning, with an emphasis on potential therapeutic use.The cannabis plant has been used for recreational and medicinal purposes for more than 4,000 years, but the scientific investigation into its effects
Teachers are brain changers. Thus it would seem obvious that an understanding of the brain - the organ of learning - would be critical to a teacher's readiness to work with students. Unfortunately, in traditional public, public-charter, private, parochial, and home schools across the country, most
The Brain and the Inner World is an eagerly-awaited account of a momentous revolution. Subjective mental states like consciousness, emotion, and dreaming were once confined to the realm of philosophy, psychoanalysis, and the human sciences. These topics now assume center stage in leading
Describes the flexible structure of the female brain and its constant, dynamic state of change - the key difference that separates it from that of the male - and reveals how women think, what they value, how they communicate, and whom they'll love. This work is based on more than three decades of
World-leading neuroscientist and neurosurgeon Dr Rahul Jandial draws on his years of work with patients suffering from the most extreme cases of brain damage, disorders and illnesses to reveal what they can tell us about the science of the mind.From a languages teacher who has to choose whether to
The Junior Computer Brain of the Year competition is sending ripples of excitement through the school and when Dinah makes it to the final, she's over the moon. But too late she realizes that she's being used to access the private computer of the Prime Minister . . . the daring new target of the
A ground-breaking and lively exploration of the latest research on the brain. It has been remarked that if the brain were so simple we could understand it, we would be so simple we couldn't. Commencing with a brief history of neuroscience, from the ancient practice of drilling holes in the head to
Heart of the Sea is a standalone novel and the heart-warming conclusion to the Gallaghers of Ardmore
Since the publication of the first edition in 1966, Eye and Brain has established itself worldwide as an essential introduction to the basic phenomena of visual perception. Richard Gregory offers clear explanations of how we see brightness, movement, color, and objects, and he explores the
As urban property markets around the world continue to boom, the branding of buildings and their creators has become a crucial part of developing a distinct identity amongst fierce competition. By making the distinction between Buildings and Builders, Brand Built aims to provide property
Lord of All the Dead is a courageous journey into Javier Cercas' family history and that of a country collapsing from a fratricidal
A great Catholic theologian speaks from the heart about the Heart of Christ, in a profound and lyrical meditation on Our Lord's love for his Bride the
Everything we do, and sense, happens through our brain. In Coaching the Brain: Practical Applications of Neuroscience to Coaching, highly experienced coaches Joseph O'Connor and Andrea Lages ask and answer the question: 'How can we use our knowledge of the brain to help ourselves and others to
A highly entertaining and visually stunning exploration of the art and design of beer bottles, pump clip and cans and it how has evolved to grab the attention of beer lovers over the
The Heart of England Way, and 32 circular walks, takes the walker on a journey slicing through the quieter areas ofmidland, shire, countryside; from the north edge of Cannock Chase, to Bourton on the
The Aesthetic Brain takes readers on an exciting journey through the world of beauty, pleasure, and art. Using the latest advances in neuroscience and evolutionary psychology, Anjan Chatterjee investigates how an aesthetic sense is etched into our minds, and explains why artistic concerns feature
Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy spreads across the world, brands are becoming ever