Branding: A Very Short Introduction (Jones Robert)(Paperback)

Branding: A Very Short Introduction (Jones Robert)(Paperback)

Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy spreads across the world, brands are becoming ever

Napoleon: A Very Short Introduction: A Very Short Introduction (Bell David A.)(Paperback)

This Very Short Introduction might prove disappointing to those expecting an introduction to a very short man. Dispelling the myth of Napoleon Bonaparte's short stature, as well as the other rumors and legends, David A. Bell provides a concise, accurate, and lively portrait of Napoleon Bonaparte's

The Cold War: A Very Short Introduction (McMahon Robert J.)(Paperback)

Very Short Introductions: Brilliant, Sharp, Inspiring The Cold War dominated international life from the end of World War II to the fall of the Berlin Wall in 1989. But how did the conflict begin? Why did it move from its initial origins in Postwar Europe to encompass virtually every corner of

Myth: A Very Short Introduction (Segal Robert A.)(Paperback)

Where do myths come from? What is their function and what do they mean? In this Very Short Introduction Robert Segal introduces the array of approaches used to understand the study of myth. These approaches hail from disciplines as varied as anthropology, sociology, psychology, literary criticism,

Horror: A Very Short Introduction (Jones Darryl)(Paperback)

Very Short Introductions Brilliant, Sharp, Inspiring Four o'clock in the morning, and the lights are on and still there's no way we're going to sleep, not after the film we just saw. The book we just read. Fear is one of the most primal human emotions, and one of the hardest to reason with and

Australia: A Very Short Introduction (Morgan Kenneth)(Paperback)

In this Very Short Introduction, Kenneth Morgan provides a wide-ranging thematic introduction to modern Australia, examining the main features of its history, geography and culture since the beginning of European settlement in New South Wales in 1788. It highlights the distinctive features of

Medieval Britain: A Very Short Introduction (Gillingham John)(Paperback)

A comprehensive and authoritative short guide, this Very Short Introduction to Medieval Britain covers the establishment of the Anglo-Norman monarchy in the early Middle Ages, through to England's failure to dominate the British Isles and France in the later Middle Ages. Out of the turbulence came

The Brain: A Very Short Introduction (O'Shea Michael)(Paperback)

The Brain: A Very Short Introduction provides a non-technical introduction to the main issues and findings in current brain research and gives a sense of how neuroscience addresses questions about the relationship between the brain and the mind. Short, clear discussions on the mechanical workings

The American Revolution: A Very Short Introduction (Allison Robert J.)(Paperback)

Here is a brisk, accessible, and vivid introduction to arguably the most important event in the history of the United States--the American Revolution. Between 1760 and 1800, the American people cast off British rule to create a new nation and a radically new form of government based on the idea

Politics: A Very Short Introduction (Minogue Kenneth)(Paperback)

In A Very Short Introduction to Politics, Kenneth Minogue begins with a discussion of issues arising from a historical account of politics, and goes on to offer chapters dealing with the Ancient Greeks and the idea of citizenship; Roman law; medieval Christianity and individualism; freedom since

Political Philosophy: A Very Short Introduction (Miller David)(Paperback)

This Very Short Introduction introduces readers to the key concepts of political philosophy: authority, democracy, freedom and its limits, justice, feminism, multiculturalism, and nationality. Accessibly written and assuming no previous knowledge of the subject, it encourages the reader to think

Postcolonialism: A Very Short Introduction (Young Robert J. C.)(Paperback)

Postcolonialism explores the political, social, and cultural effects of decolonization, continuing the anti-colonial deconstruction of western dominance. This Very Short Introduction discusses both the history and key debates of postcolonialism, and considers its importance as a means ofchanging

Documentary Film: A Very Short Introduction (Aufderheide Patricia)(Paperback)

Documentary film can encompass anything from Robert Flaherty's pioneering ethnography Nanook of the North to Michael Moore's anti-Iraq War polemic Fahrenheit 9/11, from Dziga Vertov's artful Soviet propaganda piece Man with a Movie Camera to Luc Jacquet's heart-tugging wildlife epic March of the

Climate: A Very Short Introduction (Maslin Mark)(Paperback)

Perception: A Very Short Introduction (Rogers Brian)(Paperback)

Biography: A Very Short Introduction (Lee Hermione)(Paperback)

Consciousness: A Very Short Introduction (Blackmore Susan)(Paperback)

Romanticism: A Very Short Introduction (Ferber Michael)(Paperback)

In this Very Short Introduction, Michael Ferber explores Romanticism during the period of its incubation, birth, and growth, covering the years roughly from 1760 to 1860. This is the only introduction to Romanticism that incorporates not only the English but the Continental movements, and not only

The Aztecs: A Very Short Introduction (Carrasco David)(Paperback)

This Very Short Introduction employs the disciplines of history, religious studies, and anthropology as it illuminates the complexities of Aztec life. Readers meet a people highly skilled in sculpture, astronomy, city planning, poetry, and philosophy, who were also profoundly committed to cosmic

Child Psychology: A Very Short Introduction (Goswami Usha)(Paperback)

This Very Short Introduction provides an up-to-date, authoritative, and accessible guide to modern child psychology, from birth to early adolescence. Beginning with infancy, Usha Goswami considers the process of attachment and bonding, showing how secure attachments enable the development of

Kabbalah: A Very Short Introduction (Dan Joseph)(Paperback)

In Kabbalah: A Very Short Introduction, Joseph Dan, one of the world's leading authorities on Jewish mysticism, offers a concise and highly accurate look at the history and character of the various systems developed by the adherents of the Kabbalah. Dan sheds light on the many misconceptions about

The Elements: A Very Short Introduction (Ball Philip)(Paperback)

This Very Short Introduction is an exciting and non-traditional approach to understanding the terminology, properties, and classification of chemical elements. It traces the history and cultural impact of the elements on humankind, and examines why people have long sought to identify the substances

Psychotherapy: A Very Short Introduction: A Very Short Introduction (Burns Tom)(Paperback)

Psychotherapy and counselling are now widely available to help people overcome emotional and psychological difficulties in their lives. They involve spending time with a professional in an emotionally safe and structured relationship to explore and express the issues that cause distress and

Continental Philosophy: A Very Short Introduction (Critchley Simon)(Paperback)

In this enlightening new Very Short Introduction, Simon Critchley shows us that Continental philosophy encompasses a distinct set of philosophical traditions and practices, with a compelling range of problems all too often ignored by the analytic tradition. He discusses the ideas and approaches of