Aaker on Branding: 20 Principles That Drive Success (Aaker David)(Paperback)

Aaker on Branding: 20 Principles That Drive Success (Aaker David)(Paperback)

'Aaker on Branding' presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand

Brand Relevance (Aaker David A.)(Pevná vazba)

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which

Brand Leadership (Aaker David A.)(Paperback / softback)

The leading consultant on branding returns with an instant classic: a top to bottom guide to winning the battle of the

Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires (Aaker David)(Paperback)

Building Strong Brands (Aaker David A.)(Paperback / softback)

Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking

Strategic Market Management - Global Perspectives (Aaker David A.)(Paperback / softback)

The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and

Insanely Simple - The Obsession That Drives Apple's Success (Segall Ken)(Paperback / softback)

The Obsession That Drives Apple's Success Ken Segall put the 'i' in iPad. Now he explains why simplicity is the secret of Apple's success in Insanely Simple. To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates

Success Is Your Own Damn Fault (Winget Larry)(Paperback)

SUCCESS IS YOUR OWN DAMN FAULT That principle guided Larry Winget from bankruptcy and despair to massive wealth and worldwide fame as a bestselling author and star of A&E's hit television program Big Spender.It has transformed the lives of thousands of people who have heard Larry's message and

Principles of Snow Hydrology (Dewalle David R.)(Paperback)

Principles of Snow Hydrology describes the factors that control the accumulation, melting and runoff of water from seasonal snowpacks over the surface of the earth. The book addresses not only the basic principles governing snow in the hydrologic cycle, but also the latest applications of remote

Success Is for You (Hawkins David R.)(Paperback)

Success Is for You draws upon many concepts that fans of Dr. Hawkins will recognize and applies them to the world of business and the psychology of success. Expanding upon the illuminating discussion of the attractor patterns of success from Power vs. Force, this remarkable never-before-published

Sports Gene - Talent, Practice and the Truth About Success (Epstein David)(Paperback / softback)

Offers an exploration of athletic success. This book shows why some skills that we imagine are innate are not - like the bullet-fast reactions of a baseball player - and why other characteristics that we assume are entirely voluntary, like the motivation to practice, might in fact have important

Success: The Best of Napoleon Hill (Hill Napoleon)(Paperback / softback)

A guide to finding your fortune and winning in life. It lays out the seventeen principles that make the Law of

Maximum Achievement: Strategies and Skills That Will Unlock Your Hidden Powers to Succeed (Tracy Brian)(Paperback)

Leading authority on success Brian Tracy gives proven principles and step-by-step tips for raising self-esteem and improving your life.Brian Tracy is one of the world's leading authorities on success and personal achievement, addressing more than 100,000 men and women each year in public and

Statistics Without Mathematics (Bartholomew David J.)(Paperback)

This is a book about the ideas that drive statistics. It is an ideal primer for students who need an introduction to the concepts of statistics without the added confusion of technical jargon and mathematical language. It introduces the intuitive thinking behind standard procedures, explores the

The Richest Man in Babylon: The Success Secrets of the Ancients--The Most Inspiring Book on Wealth Ever Written (Clason George S.)(Paperback)

Beloved by millions, George S. Clason's timeless classic reveals the financial principles that hold the key to personal wealth. THE SUCCESS SECRETS OF THE ANCIENTS--AN ASSURED ROAD TO HAPPINESS AND PROSPERITY Countless readers have been helped by the famous 'Babylonian parables,' hailed as the