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Destination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and sustainable and responsible tourism practices. It is a useful guide for tourism marketers, including destination management organisations (DMOs), who are increasingly using innovative tools and evolving technologies to engage with prospective visitors. Moreover, this title sheds light on the latest developments in travel, hospitality, festivals and events, as the contributing authors have critically analysed the global tourism marketing environments that comprise a wide array of economic, socio-cultural, technological and environmental realities. This book explores advances in tourism
Destination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and
Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable
Tourism has huge significance as a global economic and social phenomenon, and given the growing reliance on the industry by service dependent economies around the world, the lack of focus on tourism planning and development in the South Asian area is surprising. Current issues including social,
A comprehensive, multi-disciplinary approach to public policy making and planning in the leisure, sport, and tourism sectors, this book provides an introduction to the subject for undergraduate and postgraduate students. It examines the theoretical issues underpinning public sector policy making
The tourism industry provides a vital lifeline in helping to develop and enhance the economic growth of cities, states, and nations, but there is growing concern internationally about how overtourism in certain regions is having an adverse impact on a number of tourist destinations. Overtourism as
Create Amazing Business Opportunities And Reach More Followers Using the Power of The Social Media 3 Manuscripts in 1 Book - Facebook Marketing, Youtube Marketing, Instagram Marketing **Facebook Marketing** The book holds your hand and helps you traverse the landscape of Facebook by offering you
Shopper Marketing explores the subject of focused marketing initiatives aimed at browsers and shoppers who are in-store and can be influenced in their final buying decisions. Now with a new foreword by Philip Kotler this second edition features 12 brand new articles that reflect the current changes
Visitor management may be considered as a component of destination management at all levels of a destination. It involves a wide range of stakeholders. This book demonstrates current knowledge on visitor management.Visitor Management in Tourism Destinations provides insight into critical concepts
Forest Management and Planning, Second Edition, addresses contemporary forest management planning issues, providing a concise, focused resource for those in forest management. The book is intermixed with chapters that concentrate on quantitative subjects, such as economics and linear programming,
The expansion of mass tourism is becoming highly unpopular and 'tourism-phobia,' often expressed in the form of anti-tourism marches, is spreading across various destinations. In light of this, there is a paradigm shift from 'tourism growth' to 'tourism degrowth' through a desire for a drastic
Global context, policies and practices in urban tourism: An introduction.- Part I Urban Tourism: Defining the research scene and dimensions.- Tourism connectivity and spatial complexity: A widening bi-dimensional arena of urban tourism research.- Mind the Gap: Reconceptualising inclusive
As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behavior but also consequences of such behavior as a function of
These sumptuous new hardback editions mark the 70th anniversary of Fitzgerald's death. Anthony and Gloria are the essence of Jazz Age glamour. A brilliant and magnetic couple, they fling themselves at life with an energy that is thrilling. New York is a playground where they dance and drink for
Destinations are a central feature of tourism and the focus of much tourism research. Destinations have been studied from diverse perspectives using multiple concepts and a range of approaches. As a result, destination research today has become increasingly fragmented as studies have become more
Provides research exploring the theoretical and practical aspects of contemporary tourism in Eastern Europe and its effect on economics and sociology. The book features coverage on a broad range of topics, including monument protection, economic features, and socialist
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketingIn the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working
Chapter 1: Introduction to Eye Tracking in Tourism. Part I: Eye tracking methods, concepts and applications. Chapter 2: A review of eye-tracking methods in tourism research. Chapter 3: Best practice for eye-tracking studies: DOs and DON'Ts. Chapter 4: Eye-tracking: Evaluation, potential, and
Autonomous AI systems need complex computational techniques for planning and performing actions. Planning and acting require significant deliberation because an intelligent system must coordinate and integrate these activities in order to act effectively in the real world. This book presents a
Tourism as an industry is constantly changing: Trends and attitudes are frequently susceptible to changes in what people look for in a holiday, which can change with economic context, generational shifts or the political landscape. In The Business of Tourism, Chris Holloway and Claire Humphreys
Critical insights for savvy financial analysts Financial Planning & Analysis and Performance Management is the essential desk reference for CFOs, FP&A professionals, investment banking professionals, and equity research analysts. With thought-provoking discussion and refreshing perspective, this
Knowledge Management in Tourism: Policy and Governance Applications is an indispensable instrument for everyone interested in the theory and practice of the quest for effectiveness, efficiency, and equity of tourism activities in helping build the future of
Integrated Tactical Planning is an explanation and description of the Integrated Tactical Planning (ITP) process and its place in an organization, and more importantly, how to keep the executive focusing more time on the strategic horizon and less time in crisis management and the detail. ITP is a
In recent years there has been growth in both the practice and research of dark tourism; the phenomenon of visiting sites of tragedy or disaster. Expanding on this trend, this book examines dark tourism through the new lens of pilgrimage. It focuses on dark tourism sites as pilgrimage destinations,