The Branding of Tourist Destinations: Theoretical and Empirical Insights (Camilleri Mark Anthony)(Pevná vazba)

The Branding of Tourist Destinations: Theoretical and Empirical Insights (Camilleri Mark Anthony)(Pevná vazba)

Tourist Destinations: Structure and Synthesis (Pearce Douglas G.)(Pevná vazba)

Destinations are a central feature of tourism and the focus of much tourism research. Destinations have been studied from diverse perspectives using multiple concepts and a range of approaches. As a result, destination research today has become increasingly fragmented as studies have become more

How Organizations Manage the Future: Theoretical Perspectives and Empirical Insights (Krmer Hannes)(Pevná vazba)

This pioneering edited collection explores the question of how organizations manage the future. Moving away from traditional research which focuses on the past, the editors problematize the future as an inherent but under-examined part of organizing. Arguing that the future acts as both a driver of

Tourism Planning and Destination Marketing (Camilleri Mark Anthony)(Pevná vazba)

Destination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and

The Theory of Corporate Finance (Tirole Jean)(Pevná vazba)

The past twenty years have seen great theoretical and empirical advances in the field of corporate finance. Whereas once the subject addressed mainly the financing of corporations--equity, debt, and valuation--today it also embraces crucial issues of governance, liquidity, risk management,

Social Work and the Making of Social Policy (Sowa Frank)(Paperback)

Bringing together international case studies, this book offers theoretical and empirical insights into the interaction between social work and social policy. Moving beyond existing studies on policy practice, the book employs the policy cycle as a core analytical frame and focuses on the influence

The the Science of Science Policy: A Handbook (Lane Julia I.)(Pevná vazba)

This handbook provides an overview of the current theoretical and empirical basis for a science of science policy. It offers perspectives from the federal science and policy community, and look towards a research agenda for

Entrepreneurial Orientation: Epistemological, Theoretical, and Empirical Perspectives (Corbett Andrew C.)(Pevná vazba)

International Perspectives on the Teaching and Learning of Geometry in Secondary Schools (Herbst Patricio)(Pevná vazba)

This book presents current perspectives on theoretical and empirical issues related to the teaching and learning of geometry at secondary schools. It contains chapters contributing to three main areas. A first set of chapters examines mathematical, epistemological, and curricular perspectives. A

Managing Asian Destinations (Wang Ying)(Pevná vazba)

Analyses empirical evidence collected and interpreted by researchers indigenous to Asian culture and contextOffers a variety of perspectives and case studies of Asian destinations, including many emerging destinationsProvides an Asian perspective that is missing from much current

Martketing: The Heart and the Brain of Branding (Sanchez Lamelas Javier)(Paperback)

Secrets, lessons and insights from the frontline of world-class branding and marketing. This book exposes the marketing secrets and lessons learnt from one of the world's most exciting global brands-Coca Cola-and how you can apply them to your own brand. It explores the core beliefs and principles

Advances in Group Processes (Thye Shane R.)(Pevná vazba)

Volume 34 brings together papers that address theoretical and empirical issues related to the spread of status value, reward expectations theory, age and gender effects, and measuring the impact of status manipulations. Overall, the volume reflects a wide range of theoretical approaches from

Flow Experience: Empirical Research and Applications (Harmat Lszl)(Pevná vazba)

This volume provides updates and informs the reader about the development of the current empirical research on the flow experience. The book offers an overview on the latest findings in flow research in several fields such as social psychology, neuropsychology, performing arts and sport, education,

Brand Built: Branding Buildings and the Builders (Rhed Publishers)(Pevná vazba)

As urban property markets around the world continue to boom, the branding of buildings and their creators has become a crucial part of developing a distinct identity amongst fierce competition. By making the distinction between Buildings and Builders, Brand Built aims to provide property

The Beautiful and Damned (Fitzgerald F. Scott)(Pevná vazba)

These sumptuous new hardback editions mark the 70th anniversary of Fitzgerald's death. Anthony and Gloria are the essence of Jazz Age glamour. A brilliant and magnetic couple, they fling themselves at life with an energy that is thrilling. New York is a playground where they dance and drink for

A Mark of the Mental: In Defense of Informational Teleosemantics (Neander Karen)(Pevná vazba)

Drawing on insights from causal theories of reference, teleosemantics, and state space semantics, a theory of naturalized mental representation.In A Mark of the Mental, Karen Neander considers the representational power of mental states--described by the cognitive scientist Zenon Pylyshyn as the

Theoretical and Computational Research in the 21st Century (Islam Nazmul)(Pevná vazba)

This book focuses mainly on the recent developments of all types of theoretical, mathematical, and computational conceptions, as well as modelling and simulation of specific research themes covering all scientific and technical disciplines from chemistry, physics, and engineering to biology and

Cook of the Halcyon (Camilleri Andrea)(Pevná vazba)

A mysterious boat, a conspiracy to oust the Inspector, and a trip to Genoa with plenty of delectable foods are all in store in this, the twenty-seventh mystery in the Montalbano

Psychology and Pop Culture: An Empirical Adventure (Beard Keith W.)(Pevná vazba)

Psychology and Pop Culture: An Empirical Adventure examines the psychological aspects of pop culture preferences, personality, and behavior from across sixteen research studies. The authors analyze such phenomena as superhero and antihero fandoms, internet trolls, women in popular culture,

Escape: The Heyday of Caribbean Glamour (Mallea Hermes)(Pevná vazba)

A nostalgic celebration of the glamour of warm-weather destinations in the Caribbean and Florida, from the great estates of ambitious patrons to the most exclusive resorts of the mid-twentieth century. Through iconic photography capturing the cultural mood at the moment when social codes relaxed

Sustainable Destination Branding and Marketing: Strategies for Tourism Development (Sharma Anukrati)(Pevná vazba)

Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable

Win Out: The Best of Sports Graphic Design and Branding (Publications Sandu)(Pevná vazba)

In sports branding, visual language is key to establishing an identity, creating a fan base and generating positive influence. Win Out: The Best of Sports Graphic Design and Branding showcases more than 80 global designs for sports brands and events, and provides interviews with the designers and

Understanding Cultural Geography: Places and Traces (Anderson Jon)(Paperback)

This book outlines how the theoretical ideas, empirical foci, and methodological techniques of cultural geography make sense of the 'culture wars' that define our time. It is on the battleground of culture that our opportunities, rights, and futures are determined and Understanding Cultural

A Tale of Interiors (Pierce Louisa)(Pevná vazba)

The whimsical, layered, incredibly chic, and livable interiors and the fresh and original insights of the coolest design duo fill every page of this treasure chest of a debut interiors book. Every Pierce & Ward home tells a story. Emily and Louisa believe that there is a beauty in the unfolding of