Scientific Advertising (Hopkins Claude C.)(Paperback)

Scientific Advertising (Hopkins Claude C.)(Paperback)

The legendary Claude C Hopkins wrote 'Scientific Advertising', his classic on the art of advertising, nearly 100 years ago. It is a tribute to the vision of this pioneer of modern advertising that the insights contained in this slim volume remain, for the most part, relevant today. Digital channels

Scientific Advertising (Hopkins Claude C.)(Paperback)

Claude Hopkins, the father of modern advertising techniques, believed that -Advertising is salesmanship,- and as such it should be measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he discovered and documented

My Life in Advertising and Scientific Advertising (Hopkins Claude)(Paperback)

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail

Scientific Advertising (Hopkins Claude C.)(Paperback)

'Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.' -- Advertising legend David Ogilvy Scientific Advertising begins with a simple declarative statement: 'The time has come when advertising has in some hands

Hopkins Manuscript (Sherriff R. C.)(Paperback / softback)

Four Decades of Scientific Explanation (Salmon Wesley C.)(Paperback)

As Aristotle stated, scientific explanation is based on deductive argument--yet, Wesley C. Salmon points out, not all deductive arguments are qualified explanations. The validity of the explanation must itself be examined. Four Decades of Scientific Explanation provides a comprehensive account of

Advertising Theory (Rodgers Shelly)(Paperback)

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and

Effective Advertising: Understanding When, How, and Why Advertising Works (Tellis Gerard J.)(Paperback)

Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous

Claude Debussy: 16 Piano Favorites (Debussy Claude)(Paperback)

Reality in Advertising (Reeves Rosser)(Paperback)

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has

Controversies in Contemporary Advertising (Sheehan Kim B.)(Paperback)

Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial

Advertising: A Very Short Introduction (Fletcher Winston)(Paperback)

John Wanamaker famously observed that 'half the money I spend on advertising is wasted; the trouble is, I don't know which half.' Indeed, though advertising is pervasive in our society, how it works (if and when it works) is not a question most of us can answer. In this Very Short Introduction,

The Advertising Effect: How to Change Behaviour (Ferrier Adam)(Paperback)

Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world

Advertising for Dummies (Dahl Gary)(Paperback)

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you

Advertising: Concept and Copy (Felton George)(Paperback)

A classic text now in a new edition, George Felton's Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong ads--from what to say to how to say it. Part 1, Strategies,

How to Make Your Advertising Make Money (Caples John)(Paperback)

How to Make Your Advertising Make Money by John Caples In this remarkable reference, John Caples, a man who has won countless awards and made millions of dollars for some of the largest companies in the United States, draws upon more than 50 years of experience to show you how to write advertising

Advertising and Popular Culture (Fowles Jib)(Paperback)

Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising - as a business practice and as a creator of symbolic environments. The critique reflects current theories on advertising by illustrating how

Ultimate Guide to Facebook Advertising (Marshall Perry)(Paperback)

What started as a way to connect with friends and family is now one of the largest advertising vehicles for small and large businesses. Facebook users make 2 billion searches every month researching everything from leading trends to local businesses. And with 94 percent of social media marketers

Advertising Media Planning: A Brand Management Approach (Kelley Larry D.)(Paperback)

The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must

How to Master the Art of Selling (Hopkins Tom)(Paperback)

After he learned the world's best sales techniques, Tom Hopkins applied his new skills and earned more than one million dollars in just three years. Now, in this fully updated and revised edition of the million copy seller, Hopkins shows how you can succeed in the profession of selling. Learn: How

Gerard Manley Hopkins (Manley Hopkins Gerard)(Paperback / softback)

In this series, a contemporary poet selects and introduces a poet of the past. Since the publication of his poems in 1918 he has become one of the best known poets of the Victorian age and his are among the greatest poems written on the subject of faith and

A Big Life in Advertising (Lawrence Mary)(Paperback)

The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her 'riveting story: How she shattered every glass ceiling and became a Madison Avenue legend.'* From her role as fledgling copywriter at Doyle Dane Bernbach -- the agency

No One Here Gets Out Alive (Hopkins Jerry)(Paperback / softback)

Gerard Manley Hopkins: The Major Works (Hopkins Gerard Manley)(Paperback)

This authoritative edition brings together all of Hopkins's poetry and a generous selection of his prose writings to explore the essence of his work and thinking. Gerard Manley Hopkins (1844-89) was one of the most innovative of nineteenth-century poets. During his tragically short life he strove