Nejnižší cena za posledních 60 dní: 3 229 Kč
Ceny a dostupnost se mohou měnit i několikrát za den. Zkontrolujte si aktuální údaje přímo v e-shopech. Všechny dostupné barvy a velikosti naleznete přímo v e-shopech.
Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising - as a business practice and as a creator of symbolic environments. The critique reflects current theories on advertising by illustrating how it both draws from and contributes to popular culture, and uses specific excerpts from advertising campaigns to illustrate this point. The book traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies and the creation of a consumer culture to an exploration of the major themes of American advertising. The author also provides a
Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising - as a business practice and as a creator of symbolic environments. The critique reflects current theories on advertising by illustrating how
This fully updated second edition of Gender and Popular Culture examines the role of popular culture in the construction of gendered identities in contemporary society. It draws on a wide range of cultural forms - including popular music, social media, television and magazines - to illustrate how
The essays in Goddesses and Monsters recognize popular culture as a primary repository of ancient mythic energies, images, narratives, personalities, icons, and archetypes. Together, they take on the patriarchal myth, where serial killers are heroes, where goddesses--in the form of great white
Now in its fifth edition, this popular textbook continues to provide students with a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising
Considers the misappropriation of African American popular culture through various genres, largely Hip Hop, to argue that while such cultural creations have the potential to be healing agents, they are still exploited -often with the complicity of African Americans- for commercial purposes and to
The student edition of the popular A Practical Guide to Culture by John Stonestreet and Brett Kunkle delivers a hopeful message to readers ages 15-25 who live every day with increasing cultural pressure. These young people struggle to navigate contemporary challenges to their Christian faith and
How popular culture is engaged by activists to effect emancipatory political change One cannot change the world unless one can imagine what a better world might look like. Civic imagination is the capacity to conceptualize alternatives to current cultural, social, political, or economic conditions;
How open is our culture to recreation and sports? The popular culture today is saturated with recreation and sports. The Olympics, Super Bowl, World Series, X-Games, Iron Man events, the Final Four in college basketball, and the playoff series in professional basketball capture the imaginations of
Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous
Mirror Images: Popular Culture and Education is the first international and multidisciplinary effort to coalesce knowledge on education and popular culture studied as broad phenomena and not as a collection of case studies. In this volume, popular culture has been thematically treated as it appears
Boys in Children's Literature and Popular Culture proposes new theoretical frameworks for understanding the contradictory ways masculinity is represented in popular texts consumed by boys in the United States. The popular texts boys like are often ignored by educators and scholars, or are simply
The supernatural has become extraordinarily popular in literature, television, and film. Vampires, zombies, werewolves, witches, and wizard have become staples of entertainment industries, and many of these figures have received extensive critical attention. But one figure has remained in the
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and
Introduction to Politics and Society draws on examples from popular political culture in order to convey how politics operates in the contemporary world. Examples illustrate the meaning of theories and show the relevance of central theoretical debates. Planned and developed with an eye to the needs
Commentators have noted the extraordinary impact of popular culture on legal practice, courtroom proceedings, police departments, and government as a whole, and it is no exaggeration to say that most people derive their basic understanding of law from cultural products. Movies, television programs,
aeo A highly innovative contribution towards the study of popular culture which focuses on the youth cultures that revolve around dance clubs and raves. aeo Written in a highly accessible style and illustrated with case studies, the author examines the development of club cultures or 'taste
An Introduction to Theories of Popular Culture is widely recognized as an immensely useful textbook for students taking courses in the major theories of popular culture. Strinati provides a critical assessment of the ways in which these theories have tried to understand and evaluate popular culture
* Second edition of a popular and lively introduction to the nature and role of consumption in modern societies. * Includes new chapters on branding and the rise of ethical consumption. * Reveals the central role consumer culture plays in providing new ways of creating social and political
Moving between ancient and modern sources, philosophy and theology, and science and popular culture, Sean McGrath offers a genuinely new reflection on what it means to be human in an era of climate change, mass extinction and geoengineering. Engaging with contemporary thinkers in eco-criticism,
Specifically designed for use on a range of undergraduate and graduate courses, Introducing Japanese Popular Culture is a comprehensive textbook offering an up-to-date overview of a wide variety of media forms. It uses particular case studies as a way into examining the broader themes in Japanese
The rise of tattoos into the mainstream has been a defining aspect of 21st century western culture. Tattoos and Popular Culture showcases how tattoos have been catapulted from 'deviant' and 'alternative' subculture, into a popular culture, becoming a potent signifier of 'difference' for the
Has criminal mastermind Artemis Fowl met his match? Until recently Artemis Fowl was the only human to have discovered that fairies do exist. But now a second juvenile genius wants to capture one for scientific study - and not just any old fairy. The newcomer intends to trap a demon, the most
A classic text now in a new edition, George Felton's Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong ads--from what to say to how to say it. Part 1, Strategies,
*Soon to be a major film!* Artemis Fowl and the Atlantis Complex is the seventh awesome book in the bestselling Artemis Fowl series by Eoin Colfer. SOMETHING IS SERIOUSLY WRONG WITH ARTEMIS FOWL When he gathers the fairy elite to show off his latest invention, it's clear that the former criminal