Effective Advertising: Understanding When, How, and Why Advertising Works (Tellis Gerard J.)(Paperback)

Effective Advertising: Understanding When, How, and Why Advertising Works (Tellis Gerard J.)(Paperback)

Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous

Food Is Love: Advertising and Gender Roles in Modern America (Parkin Katherine J.)(Paperback)

Modern advertising has changed dramatically since the early twentieth century, but when it comes to food, Katherine Parkin writes, the message has remained consistent. Advertisers have historically promoted food in distinctly gendered terms, returning repeatedly to themes that associated shopping

Forensic Psychology (Scott Adrian J.)(Paperback)

Why do people commit crime? How effective and reliable is the investigative process? How do jurors decide whether a person is guilty or innocent? How effective is treatment in reducing the risk of reoffending?In this up-to-date edition of his highly informative textbook, Adrian Scott reveals just

BadMen: How Advertising Went From A Minor Annoyance To A Major Menace (Hoffman Bob)(Paperback)

A frightening and highly entertaining look into the hidden, corrupt, and dangerous world of online advertising where billions of dollars are being stolen; personal information about us is being collected and sold 24-hours a day; and important principles of a free society are being

Power, For All - How It Really Works and Why It's Everyone's Business (Battilana Julie)(Paperback / softback)

Concentrated, accessible and life-changing, Power, for All is the definitive guide to understanding and navigating power in our relationships, organisations and

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (Andrews J. Craig)(Paperback)

Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS,

Eco Works: How Carbon Footprints Work (Hunter Nick)(Paperback / softback)

A colourful and investigative series that explains why 'going green' works and how it is helping to change the

Food Politics, 3: How the Food Industry Influences Nutrition and Health (Nestle Marion)(Paperback)

We all witness, in advertising and on supermarket shelves, the fierce competition for our food dollars. In this engrossing expos , Marion Nestle goes behind the scenes to reveal how the competition really works and how it affects our health. The abundance of food in the United States--enough

What Deters and Why: Exploring Requirements for Effective Deterrence of Interstate Aggression (Mazarr Michael J.)(Paperback)

How Propaganda Works (Stanley Jason)(Paperback)

How propaganda undermines democracy and why we need to pay attentionOur democracy today is fraught with political campaigns, lobbyists, liberal media, and Fox News commentators, all using language to influence the way we think and reason about public issues. Even so, many of us believe that

Digital Forensics and Incident Response - Second Edition (Johansen Gerard)(Paperback)

An understanding of how digital forensics integrates with the overall response to cybersecurity incidents is a must for all organizations. This book offers concrete and detailed guidance on how to conduct the full spectrum of incident response and digital forensic

Principles of Services Marketing (Palmer Adrian)(Paperback / softback)

Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems and the experiential aspects of

The What, Why and How of Assessment: A Guide for Teachers and School Leaders (Child Simon)(Paperback)

How do teachers develop their understanding of the foundation principles of assessment, stay up to date with the latest classroom approaches and have the confidence to evaluate and question the effectiveness of new methods? This professional resource for teachers supports them to understand the

Trading Up: Why Consumers Want New Luxury Goods--And How Companies Create Them (Silverstein Michael J.)(Paperback)

Referencing and Understanding Plagiarism (Williams Kate)(Paperback)

This guide explains why referencing is an essential part of good writing, and shows how to do it. It explains what plagiarism is and how to avoid it. With clear explanations and examples, this handy easy-to-read guide has engaging illustrations and an informal

How Architecture Works: A Humanist's Toolkit (Rybczynski Witold)(Paperback)

An essential toolkit for understanding architecture as both art form and the setting for our everyday lives We spend most of our days and nights in buildings, living and working and sometimes playing. Architecture is both the setting for our everyday lives and a public art form--but it remains

Making Software: What Really Works, and Why We Believe It (Oram Andy)(Paperback)

Many claims are made about how certain tools, technologies, and practices improve software development. But which claims are verifiable, and which are merely wishful thinking? In this book, leading thinkers such as Steve McConnell, Barry Boehm, and Barbara Kitchenham offer essays that uncover the

Artificial Unintelligence: How Computers Misunderstand the World (Broussard Meredith)(Paperback)

A guide to understanding the inner workings and outer limits of technology and why we should never assume that computers always get it right.In Artificial Unintelligence, Meredith Broussard argues that our collective enthusiasm for applying computer technology to every aspect of life has resulted

Body Intelligence: Creating a New Environment Second Edition (Sumner Ged)(Paperback)

Body Intelligence offers a new understanding of how the body works and leads the reader to a greater sense of wellbeing and an enriched sense of self. The anatomy of the body is explored without the complexity of medical terminology. Instead, common descriptions are used along with a multitude of

Four Screenplays: Studies in the American Screenplay (Field Syd)(Paperback)

In a field being transformed by technology, Syd Field shows you what works and why and how to find new ways to create a truly outstanding film using four extraordinary examples: Thelma & Louise, Terminator 2: Judgement Day, The Silence Of The Lambs, and Dances With

The Book of Why: The New Science of Cause and Effect (Pearl Judea)(Paperback)

A Turing Award-winning computer scientist and statistician shows how understanding causality has revolutionized science and will revolutionize artificial intelligence 'Correlation is not causation.' This mantra, chanted by scientists for more than a century, has led to a virtual prohibition on

Hooked: Art and Attachment (Felski Rita)(Paperback)

How does a novel entice or enlist us? How does a song surprise or seduce us? Why do we bristle when a friend belittles a book we love, or fall into a funk when a favored TV series comes to an end? What characterizes the aesthetic experiences of feeling captivated by works of art? In Hooked, Rita

Soundtracks - The Surprising Solution to Overthinking (Acuff Jon)(Paperback / softback)

Why, when, and how to start a new church service, encourage attendance, evaluate the service, and

What Management Is - How it works and why it's everyone's business (Magretta Professor Joan)(Paperback / softback)

Timeless business wisdom from an award-winning business